News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Submit content

My Account

Advertise

Online Media News South Africa

Independent's content model underwhelms

The Star, The Daily News, Cape Times, Pretoria News, Cape Argus and most other titles in the Independent News & Media (INM) stable literally took their tabloids online as an added-value proposition for subscribers. The result is an exact page-by-page replica of the print title that is both cumbersome and unwieldy to navigate or read. Experts describe the move as "outdated", "confused" and a "recipe for disaster".

Think premium. As in premium member, premium service or premium content. Chances are you're conjuring up images of luxury, ease, convenience or being a part of a special club where you're lavished with perks, extras and benefits. If you're a premium content subscriber with Independent News & Media's (INM) South African titles nothing could be further from the truth.

Continue reading the full story at www.thedailymaverick.co.za.

About Mandy de Waal

Editor, writer and researcher. *Editor of #TheFutureByDesign & The Africa Annual *Published in Africa's Greatest Entrepreneurs *Published in Rolling Stone Magazine, The Guardian (UK), Daily Maverick, Finweek, Mail & Guardian, City Press, Rapport, Moneyweb, Noseweek; Brainstorm Magazine; ITWeb, and MarkLives. *Before becoming a full time writer, de Waal founded brand agency Idea Engineers, and led the Cape Town office of Text 100.
Let's do Biz