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Favourite retailers revealed, Shoprite takes Grand Prix

Now in its fifth year, The Times Sowetan Retail Awards have selected South Africa's top retailers from extensive consumer research generated by TNS over a 12-month period. The results reveal where South Africans have chosen to buy their everyday and luxury items with a significant shift towards purchasing from wholesale retailers.

All the winners of The Times Sowetan Retail Awards
All the winners of The Times Sowetan Retail Awards
click to enlarge
"The last three years have seen a strong growth for wholesalers, with scores suggesting that these places have transformed the perceptions people have of them," notes Neil Higgs, head of innovation at TNS. "People are more aware of value, and are now more likely to change their retailer than before if that retailer does not perform - it is a tougher environment out there."

TNS surveyed 3000 people in metropolitan and 500 in non-metropolitan regions across South Africa to paint a representative view of opinions and choices. The survey evaluated overall brand familiarity, user experience, non-user perception and actual presence in the South African market. The combined results of these aspects delivered the winning retailers.

Trevor Ormerod, GM advertising sales & strategic communications, Times Media Group says of the commissioned survey, "Companies work hard to provide the best experience to their customers and this type of research allows our group to deliver significant and unique value-add to the retail industry, guiding businesses in becoming more effective."

New entries

Shoprite once again received the Grand Prix award as South Africa's top retailer, followed closely by Pick 'n Pay and Clicks in second and third spots respectively. New entries into the prestigious list of top ten retailers include Totalsports (5), Makro (8) and Game (10). Both Makro and Game have grown in popularity because of the product variety they offer, combined with the cost-saving benefits offered to consumers during what has been a tough economic period.


Category1st place2nd place3rd place
Children's and Baby's ClothingWoolworthsAckermansEdgars
Women's ClothingEdgarsWoolworthsTruworths
Men's ClothingEdgarsWoolworthsTruworths
LiquorTops at SparShoprite Liquor ShopPick n Pay Liquor
Health and BeautyClicks / Clicks PlusDischemPick n Pay Pharmacy
Household AppliancesGameMakroHi-Fi Corporation
FurnitureGeen & RichardsGameMorkels
TelecomsVodacom shopMTN storePepcell
Gauteng Shopping mallsMaponya MallMenlyn Park Shopping CentreEastgate Shopping Centre
Shopping Centres (National) Gateway Theatre of ShoppingMaponya MallLoch Logan Waterfront
WholesalersMakroMetro Cash & Carry/ HyperKit Kat Cash & Carry
JewellerySternsAmerican SwissNWJ Fine Jewellery
ShoesSpitzRageGreen Cross
Specialist Sports and OutdoorTotalsportsThe Cross TrainerSportsmans Warehouse
Electronic, Computer and GadgetGameHi-Fi CorporationMakro
EntertainmentGame MusicaMakro
Home Accessories and DécorMr Price HomeSheet StreetWoolworths
Hardware and BuildingCashbuildBuilders WarehouseBuild It
Tyre and Auto Fitment CentresTiger Wheel and TyreSupaquickSpeedy
Supermarkets & Hypermarkets - Overall Customer ExperienceShopritePick 'n Pay (Supermarket/Hypermarket/ Family Store)Spar/KwikSpar/Super Spar
Grand PrixShopritePick n PayClicks

Not awarded on the night...

Eastern Cape Shopping mallsGreenacres (incl The Bridge and Shoprite Mall)Hemingways MallMoffet Retail Park
Free State Shopping mallsLoch Logan WaterfrontMimosa Mall
Western Cape Shopping mallsCanal WalkVictoria & Alfred WaterfrontCavendish
KwaZulu-Natal Shopping mallsGateway Theatre of ShoppingThe PavilionMusgrave Centre

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