TNS surveyed 3000 people in metropolitan and 500 in non-metropolitan regions across South Africa to paint a representative view of opinions and choices. The survey evaluated overall brand familiarity, user experience, non-user perception and actual presence in the South African market. The combined results of these aspects delivered the winning retailers.
Trevor Ormerod, GM advertising sales & strategic communications, Times Media Group says of the commissioned survey, "Companies work hard to provide the best experience to their customers and this type of research allows our group to deliver significant and unique value-add to the retail industry, guiding businesses in becoming more effective."
Shoprite once again received the Grand Prix award as South Africa's top retailer, followed closely by Pick 'n Pay and Clicks in second and third spots respectively. New entries into the prestigious list of top ten retailers include Totalsports (5), Makro (8) and Game (10). Both Makro and Game have grown in popularity because of the product variety they offer, combined with the cost-saving benefits offered to consumers during what has been a tough economic period.
|Category||1st place||2nd place||3rd place|
|Children's and Baby's Clothing||Woolworths||Ackermans||Edgars|
|Liquor||Tops at Spar||Shoprite Liquor Shop||Pick n Pay Liquor|
|Health and Beauty||Clicks / Clicks Plus||Dischem||Pick n Pay Pharmacy|
|Household Appliances||Game||Makro||Hi-Fi Corporation|
|Furniture||Geen & Richards||Game||Morkels|
|Telecoms||Vodacom shop||MTN store||Pepcell|
|Gauteng Shopping malls||Maponya Mall||Menlyn Park Shopping Centre||Eastgate Shopping Centre|
|Shopping Centres (National)||Gateway Theatre of Shopping||Maponya Mall||Loch Logan Waterfront|
|Wholesalers||Makro||Metro Cash & Carry/ Hyper||Kit Kat Cash & Carry|
|Jewellery||Sterns||American Swiss||NWJ Fine Jewellery|
|Specialist Sports and Outdoor||Totalsports||The Cross Trainer||Sportsmans Warehouse|
|Electronic, Computer and Gadget||Game||Hi-Fi Corporation||Makro|
|Home Accessories and Décor||Mr Price Home||Sheet Street||Woolworths|
|Hardware and Building||Cashbuild||Builders Warehouse||Build It|
|Tyre and Auto Fitment Centres||Tiger Wheel and Tyre||Supaquick||Speedy|
|Supermarkets & Hypermarkets - Overall Customer Experience||Shoprite||Pick 'n Pay (Supermarket/Hypermarket/ Family Store)||Spar/KwikSpar/Super Spar|
|Grand Prix||Shoprite||Pick n Pay||Clicks|
Not awarded on the night...
|Eastern Cape Shopping malls||Greenacres (incl The Bridge and Shoprite Mall)||Hemingways Mall||Moffet Retail Park|
|Free State Shopping malls||Loch Logan Waterfront||Mimosa Mall|
|Western Cape Shopping malls||Canal Walk||Victoria & Alfred Waterfront||Cavendish|
|KwaZulu-Natal Shopping malls||Gateway Theatre of Shopping||The Pavilion||Musgrave Centre|