Despite the overwhelming success of e-commerce, there are still consumers out there too terrified to click their cart through a virtual checkout.
Are they just a silly-nilly group, nutty as a bunch of conspiracy theorists? Or are the rest of us just too naive to get it?
Neither, it turns out.
"There are as many ways to hack the physical store -- probably even more -- as there are to hack an online store," Marc Aniballi, Board Advisor at Filemobile.com, told the E-Commerce Times. "Life is risky -- get over it. But protect your interests and limit your impacts."
