Digital Advertising Bible for Retailers out now

The Digital Advertising Bible for Retailers is currently available as a free PDF download on the Demographica website.

"The rise of the digital economy has dramatically changed the face of marketing and advertising," says Warren Moss, CEO of Demographica. "A new consumer has emerged - one who demands two-way interaction and is no longer content to be 'spoken at' by retailers. Our booklet equips retailers with the knowledge they need to effectively engage with these new consumers."

The booklet offers email and SMS marketing solutions that are ideal for store openings, calendar-based promotions, store sales, and a cost-effective alternative to traditional broadsheets. It also provides guidelines to designing email and SMS communication, as well as an overview of the South African laws relevant to the direct marketing industry, including the Consumer Protection Act (CPA) and the Protection of Personal Information Bill (POPI).

"From our experience, email and SMS marketing offer retailers unique digital solutions to effectively advertise to the changing consumer in this new digital economy," adds Simone Tal, brand manager of Demographica. "We trust that the Digital Advertising Bible for Retailers will empower retailers to increase feet in stores, improve sales and achieve their retail objectives."