#SACSCCongress: Footprint Marketing Awards winners for 2019

The South African Council of Shopping Centres (SACSC) announced the winners of the Footprint Marketing Awards 2019 on the second day of its Annual Congress in Cape Town.

Spectrum Award winners
Spectrum Award winners

The awards recognise exceptional shopping centre marketing in South Africa across various categories, including digital marketing, public relations and community relations. Shopping centre owners, mall marketing departments and agencies were invited to submit their entries in April.

Gold, Silver and Bronze awards are presented for winning work and campaigns, while the Spectrum Award is presented to an overall winner. This year's Spectrum Award winner is also automatically entered into the International Council of Shopping Centres’ (ICSC) VIVA Awards in 2020.

This year, 38 Bronze winners were awarded, 27 Silver and 11 Gold. For the first time in the event's history, the SACSC selected 3 Spectrum Award winners.

All the Spectrum and Gold winners can be found below.

Spectrum Award winners


Shopping CentreCampaignCategoryMarketing CompanyProperty Owner
Mall of AfricaMall of Africa hosts 'Africa's Art Collective - Seasons'Sales Promotions and EventsBespoke MarketingAttacq and Atterbury
Soshanguve Southview CentreSoshanguwe Southview Centre Innovative AdvertisingAdvertisingThe Kitchen SinkAbland, Fairvest Property Holdings & Melana Developments
Sandton City Shopping CentreThe Nutcracker's Winter CircusSales Promotions and EventsExcellerate Brand ManagementLiberty Group, Liberty 2 Degrees & Pareto



Gold Award winners


Shopping CentreCampaignCategoryMarketing CompanyProperty Owner
Canal Walk Shopping Centre#CWSquad Brand CampaignDigital MarketingCanal Walk Shopping CentreHyprop Investments and Ellerines Bros
Brooklyn MallBrooklyn Mall 'Cultures of the World'Sales Promotions and EventsBespoke MarketingGrowthpoint Properties and Attacq
Centurion MallChatbotDigital MarketingRedefine PropertiesRedefine Properties
Kyalami Corner Shopping CentreKyalami Corner Where we Make Traffic FunSales Promotions and EventsRedefine PropertiesRedefine Properties & Dorpstraat Properties
Mall of AfricaMall of Africa hosts 'Africa's Art Collective - Seasons'Sales Promotions and EventsBespoke MarketingAttacq and Atterbury
Mall of AfricaMall of Africa hosts 'Africa's Art Collective - Seasons'Community RelationsBespoke MarketingAttacq and Atterbury
Soshanguve Southview CentreSoshanguwe Southview Centre Innovative AdvertisingAdvertisingThe Kitchen SinkAbland, Fairvest Property Holdings & Melana Developments
Sandton City Shopping CentreSouth African Fashion WeekPublic RelationsExcellerate Brand ManagementLiberty Group, Liberty 2 Degrees & Pareto
Vincent Park Shopping CentreSummer UnpackedSales Promotions and EventsExcellerate Brand ManagementOld Mutual
Bedford CentreThe AMAZEing JourneySales Promotions and EventsExcellerate Brand ManagementOld Mutual
Sandton City Shopping CentreThe Nutcracker's Winter CircusSales Promotions and EventsExcellerate Brand ManagementLiberty Group, Liberty 2 Degrees & Pareto

About Lauren Hartzenberg

Managing editor and retail editor at Bizcommunity.com. Cape Town apologist. Dog mom. Get in touch: lauren@bizcommunity.com

Let's do Biz