#SACSCCongress: Footprint Marketing Awards winners for 2019
The awards recognise exceptional shopping centre marketing in South Africa across various categories, including digital marketing, public relations and community relations. Shopping centre owners, mall marketing departments and agencies were invited to submit their entries in April.
Gold, Silver and Bronze awards are presented for winning work and campaigns, while the Spectrum Award is presented to an overall winner. This year's Spectrum Award winner is also automatically entered into the International Council of Shopping Centres’ (ICSC) VIVA Awards in 2020.
This year, 38 Bronze winners were awarded, 27 Silver and 11 Gold. For the first time in the event's history, the SACSC selected 3 Spectrum Award winners.
All the Spectrum and Gold winners can be found below.
Spectrum Award winners
| Shopping Centre | Campaign | Category | Marketing Company | Property Owner |
| Mall of Africa | Mall of Africa hosts 'Africa's Art Collective - Seasons' | Sales Promotions and Events | Bespoke Marketing | Attacq and Atterbury |
| Soshanguve Southview Centre | Soshanguwe Southview Centre Innovative Advertising | Advertising | The Kitchen Sink | Abland, Fairvest Property Holdings & Melana Developments |
| Sandton City Shopping Centre | The Nutcracker's Winter Circus | Sales Promotions and Events | Excellerate Brand Management | Liberty Group, Liberty 2 Degrees & Pareto |
Gold Award winners
| Shopping Centre | Campaign | Category | Marketing Company | Property Owner |
| Canal Walk Shopping Centre | #CWSquad Brand Campaign | Digital Marketing | Canal Walk Shopping Centre | Hyprop Investments and Ellerines Bros |
| Brooklyn Mall | Brooklyn Mall 'Cultures of the World' | Sales Promotions and Events | Bespoke Marketing | Growthpoint Properties and Attacq |
| Centurion Mall | Chatbot | Digital Marketing | Redefine Properties | Redefine Properties |
| Kyalami Corner Shopping Centre | Kyalami Corner Where we Make Traffic Fun | Sales Promotions and Events | Redefine Properties | Redefine Properties & Dorpstraat Properties |
| Mall of Africa | Mall of Africa hosts 'Africa's Art Collective - Seasons' | Sales Promotions and Events | Bespoke Marketing | Attacq and Atterbury |
| Mall of Africa | Mall of Africa hosts 'Africa's Art Collective - Seasons' | Community Relations | Bespoke Marketing | Attacq and Atterbury |
| Soshanguve Southview Centre | Soshanguwe Southview Centre Innovative Advertising | Advertising | The Kitchen Sink | Abland, Fairvest Property Holdings & Melana Developments |
| Sandton City Shopping Centre | South African Fashion Week | Public Relations | Excellerate Brand Management | Liberty Group, Liberty 2 Degrees & Pareto |
| Vincent Park Shopping Centre | Summer Unpacked | Sales Promotions and Events | Excellerate Brand Management | Old Mutual |
| Bedford Centre | The AMAZEing Journey | Sales Promotions and Events | Excellerate Brand Management | Old Mutual |
| Sandton City Shopping Centre | The Nutcracker's Winter Circus | Sales Promotions and Events | Excellerate Brand Management | Liberty Group, Liberty 2 Degrees & Pareto |
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