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Verve launches 'The state of the nation's wellbeing' - A 2023 Mzansi Review

Global insights agency Verve uncovers the state of South African's wellbeing with the launch of 'Culture & Trends Mzansi Review 2023 - The state of the nation's wellbeing'.
Verve launches 'The state of the nation's wellbeing' - A 2023 Mzansi Review

Wellness as a concept has been increasing in popularity since the 1960s/70s. In recent years, we’ve seen a distinct shift where wellness is no longer understood and experienced merely as the absence of illness and disease; instead seen ‘as the active pursuit of activities, choices and lifestyles that lead to a state of holistic health’.

After a once-in-a-lifetime global pandemic, wellness is at the forefront for many. Taking an outside-in approach Verve has identified cultural shifts and emerging trends among South African consumers that will define the direction of the booming wellness industry for the year ahead and beyond.

The report considers wellness across three core dimensions: physical wellbeing, emotional and mental wellbeing, and social wellbeing - revealing what actions consumers are taking (or not taking) to make improvements, with examples from market-leading brands in multiple categories.

Summarised in seven key learnings for local brands, there are clear opportunities to develop authentic initiatives that resonate with South African consumers.

Don’t want to miss out – access the free report here!

We take a holistic approach to understanding people, helping our clients react to global change through specialisms in Culture, Communities and Smart Digital Insight. Proudly independent, we're one Global team, bringing joined-up thinking for the best answers to business challenges.

Culture - An 'Outside In' approach to human understanding.

We decode culture to expose the hidden forces that influence consumer attitudes and behaviours. Led by Verve's expert Ignite practitioners, we combine semiotics, trends analysis and Social Intelligence with AI-led tools and a global network of leading-edge consumers to build a complete picture of now and what's coming next.

Communities- Reconnecting businesses with the real people behind the data.

Verve communities are like having a group of customers in the room next door, who you can talk to whenever you want, about whatever you want, in an authentic and joined-up way. Central to any insight ecosystem, our communities combine robust quant, intimate qual and behavioural data to deliver fully rounded customer understanding.

Smart Digital Insight - Agile working processes and leading-edge toolkits.

We deliver sophisticated insight and dynamic answers at the pace our clients need. Whether using social intelligence and digital ethnography or predictive modelling and data fusion, our insight approaches follow a core ethos: more collaborative, more iterative and more actionable.

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