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FMCG News South Africa

Tangled Tree Wines from Van Loveren

Five new wines from Van Loveren, under the brand Tangled Tree, not only pay tribute to a colourful family history, they also confirm the Retief's commitment to sustainable wine making.

Love trees
The famed tangled tree of Van Loveren, which served as inspiration for this new range, forms part of a tradition of planting trees, which marked significant events and special occasions. In 1941, Jean Retief ordered a Rhus Lancea tree from KwaZulu-Natal. Her husband, Hennie, was convinced that it was no different from the Karee that grew along their river and planted a shoot next to her tree. Their two identical trees have since intertwined into one magnificent tree, which has come to symbolise their love for each other.

Wines in green

The five wines are Spicy Shiraz, Chocolate Cabernet Sauvignon, Butterscotch Chardonnay, Moscato Rosé and Tropical Sauvignon Blanc. The wines are bottled in fully recyclable, unbreakable PET bottles, which generate 50% less greenhouse emissions during the manufacturing process. Using the innovative Treefree label, made from 100% renewable sugar cane fibre, gives further credence to green choices.

Soon to be available from all major outlets, the retail price is R29.99 for each wine in the range.

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