FMCG News South Africa

Disaronno and Roberto Cavalli redesign limited edition

Disaronno, the Italian liqueur, has a new look for the holiday season, which has been designed by Roberto Cavalli. The Disaronno wears Cavalli design draws inspiration from the Roberto Cavalli SS 2015 Pre Collection. Influenced by the enchanting undersea world and the most exotic safari locations, the bottle will be draped in a new graphic animal print.
Disaronno and Roberto Cavalli redesign limited edition

Augusto Reina, CEO of ILLVA Saronno, declared: "We are delighted to announce our partnership with Roberto Cavalli for our third Disaronno limited edition. To include Cavalli in the list of our collaborations is a real honour and a truly special moment in the history of our brand."

"We are excited to join ILLVA Saronno in this initiative. Two of the most well-known brands of the Made in Italy getting together is always worth celebrating," said Renato Semerari, CEO of Roberto Cavalli.

Fashion 4 Development

The Disaronno Icon project is in its third iteration this year, after the past partnerships with Italian fashion brands Moschino and Versace. The Icon project will continue its long-time support of the charity Fashion 4 Development, sponsored by the United Nations. Disaronno will, once again, donate part of the proceeds to the development of this unique project in Africa.The exclusive limited edition will be available from the beginning of October in all major stores across Makro and leading outlets countrywide. The suggested retail price of the 750ml bottle is R229.

To toast the collaboration Disaronno US Director of Brand Ambassadors, Paul Sevigny, and Disaronno UK Brand Ambassador, Rod Eslamieh, have joined forces to craft the Disaronno wears Cavalli Sour, a unique twist on the famed Disaronno Sour. The duo have applied the most popular trends in mixology to develop this signature sip, blending the sweet flavour of Disaronno with sharp lemon juice, sugar syrup, topped off with prosecco and a few dashes of angostura bitters.

The recipe is:

  • 1 ½ oz Disaronno
  • 1 oz lemon juice
  • ½ oz sugar syrup
  • 1 ½ oz Prosecco
  • 10 dashes Angostura
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