Game launches fresh food at Gateway

According to Game CEO, Robin Wright, 2014 will be a year dedicated to the rollout of food in Game stores across KwaZulu-Natal. "We're excited about this being the flagship store. The fresh food range fits in with the existing brand identity. There are definite synergies and it is in tune with both Massmart and Game's promise to deliver unbeatable value to consumers."

The store will provide pre-packed meat, freshly baked goods and fresh vegetables. It will have mince pies, Christmas cake, fruit pudding and turkey in product ranges that will suit every customer's budget.

The chain reviews its product pricing weekly and its research shows that customers will save up to 5% on their usual basket spend when shopping regularly at its stores. "Offering food to our customers was a natural progression for us. We want to offer our customers a complete one stop shop where they can get the lowest possible prices across a full basket."

"It is going to be an exciting year for us. Our customers have enjoyed our fresh food range since its launch and we expect to have the same reaction with our KwaZulu-Natal customers. All of our products are locally sourced, so expect quality at the very best prices."

Tomorrow, 16 November, all the excitement will be taking place at the centre court just outside of the store, with live East Coast radio streaming by radio DJ Peter G and food tastings.