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#AmasaAwards19: Winners announced!

Winners of the 2019 Amasa Awards were announced last night (24 October 2019) at a ceremony that took place at the Houghton Hotel in Johannesburg, celebrating excellence in the media industry. This year's event also included a new award that looks beyond our boards and recognises work across the African continent.
Dentsu Aegis - Redstar, winners of the Roger Garlick Awards and Agency of the Year award. Picture from .
Dentsu Aegis - Redstar, winners of the Roger Garlick Awards and Agency of the Year award. Picture from Amasa Joburg Facebook page.

The Agency of the Year Award was a tie between Playmakers and Dentsu Redstar. This is the second year in a row that Playmakers has won Agency of the Year.

“We extend huge congratulations to the team at Dentsu Redstar, who impressed the judges with their award-winning entry in the Best Use of Mobile category, for Heineken’s, “When you drive, never drink” campaign which cinched the Roger Garlick Grand Prix Award.” Says Taryn Naledi Hood, Amasa Awards Committee.



There were a number of new categories that were added to the Amasa Awards in 2019 to accommodate the growth and development of the industry. In order to remain on par with global standards agencies and awards are taking on a more integrated approach as digital becomes more and more entrenched in the marketing mix.

“Once again a big thank you to the industry, agencies, media owners, clients and judges who support and build the industry. As an NGO this would never have happened without our sponsors; The MediaShop, Christopher Africa, Contact Media & Communications, Gumtree, Heart FM, East Coast Radio, Jacaranda FM, Kaya FM, Mediamark, Spark Media, Relativ Media and Publicis Media,” concludes Charlie Wannell, Amasa Awards Committee.

CATEGORYBRANDPRODUCTTITLEENTRY AGENCYAWARD
Roger Garlic Grand Prix
Best Use of MobileHeinekenHeineken LargerWhen You Drive, Never DrinkDentsu RedstarGrand Prix
Amasa Awards Agency of the Year 2019
Two agencies took the award with a tied point score.   Dentsu RedstarAgency of the year 2019
Best Integrated
Best Integrated Campaign: B2BSysproSyspro ERPTake a Closer LookDemographicaGold
Best Integrated Campaign: FinancialAbsaAbsa BrandAfricanacityCaratGold
Best Integrated Campaign: FinancialIndieFinLife InsuranceIndieFin Mullets CampaignVizeumHighly Commended
Best Integrated Campaign: FMCGMondelezHall'sOMFCCStarcomHighly Commended
Best Integrated Campaign: FMCGOld SpiceOld Spice DeodorantInja Ye GameMediaCom South AfricaHighly Commended
Best Integrated Campaign: FMCGCoca ColaCoca Cola Cold DrinkShare A Coke With MeMediaCom South AfricaHighly Commended
Best Integrated Campaign: FMCGUnileverDoveDove Show UsPHD Media South AfricaHighly Commended
Best Integrated Campaign : Rest of AfricaCoca-ColaCoca-ColaCoke and MealMediaCom South AfricaHighly Commended
Best Integrated Campaign: Media, Entertainment & Leisure    No Award
Best Integrated Campaign: Retail (Incl. e-commerce and QSR)    No Award
Best Integrated Campaign: Travel & Tourism*    No Award
Best of the Best Use
Best Branded Content CampaignRMBBrandSolutionist ThinkingPrimedia BroadcastingHighly Commended
Best Contribution by a Media Owner (Only media owners to enter)MangoMango AirlinesFind the Mango SeatMediamarkHighly Commended
Best Experiential / Event CampaignCoca-ColaCoca-Cola#SeeYouThroughPlaymakersGold
Best Experiential / Event CampaignKFCKFCBig BucketPlaymakersHighly Commended
Best Online CampaignMondelezP.S.Cadbury P.S. Valentines Day 2019StarcomGold
Best Online CampaignIndieFinLife InsuranceIndieFin Mullets CampaignVizeumHighly Commended
Best Social Media Strategy    No Award
Best SponsorshipCoca-ColaCoca-Cola#SeeYouThroughPlaymakersGold
Best SponsorshipKFCKFCKFC BIG BUCKETPlaymakersHighly Commended
Best Trade MarketingROOTSROOTSROOTS 2019SPARK MediaGold
Best Use of a Small Budget (<r150k)>FishawaysFishawaysFood for ThoughtThe MediaShopGold
Best Use of MobileHeinekenHeineken LargerWhen You Drive, Never DrinkDentsu RedstarGold
Best Use of Out Of HomeSolSolTaste the SunDentsu Redstar & PosterscopeHighly Commended
Best Use of Out Of HomeToyotaCorollaBeaded BillboardMeta MediaHighly Commended
Best Use of RadioCapitecFinancial EducationFinancial EducationMeta MediaHighly Commended
Best Use of Technology / DataCapitecJoin UsJanuworryPHD Media South AfricaGold
Best Use of TelevisionAudiRSThe Audi TV HackPHD Media South AfricaHighly Commended
Ignition Award for StudentsBeenoBeeno Dog biscuitsKeep their tails waggingUniversity of JohannesburgGold
Ignition Award for StudentsCoca Cola Iron BrewIron Brew#KuphelaAzaniaUniversity of JohannesburgHighly Commended

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