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Absenteeism during world cup could cost R750 m
"The reasons for this huge spike in absenteeism are because employees want to watch the soccer matches and also due to the fact that the extended school holidays will make it really difficult for working parents to juggle their children with work responsibilities," says Carmen Lerm, CEO of FusionDesign.
The company has suggested an internal marketing programme to reduce these losses.
"These are just a few ideas that can be used as part of an internal marketing drive to rev up your staff, motivating them into attendance, productivity and ultimately ensure your company's success in 2010 and beyond. Don't ignore the possible damaging effects of having your staff continually sick during the six weeks of the Soccer World Cup," concludes Lerm.
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