TBWA\Hunt\Lascaris receives highest accolade from SABMiller

TBWA\Hunt\Lascaris's campaign helped move the brand from the eighth most popular flavoured alcoholic drink to the second most popular in South Africa. The campaign revolved around a series of cheeky television adverts. One showed a mango photocopying its bottom. In another a man ogled a centre-page spread which turns out to be a delicious-looking litchi, instead of a naked girl.

Taking the theme further, a print spread in Cosmopolitan magazine showed a series of avant-garde images placing fruit alongside beautiful women. Instead of the focus being on the women, however, it fell on the fruit.

In support of this campaign, TBWA\Hunt\Lascaris's sister company Digerati took the theme of naughty fruit online with a chat-room where Brutal Fruit's target market could flirt shamelessly under the banner of the Brutal Fruit Flirt Championships.

"It is fantastic to be recognised by ones client," commented Marie Jamieson, CEO TBWA\Hunt\Lascaris.