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Nedbank ad takes golf to the streets
The new TV commercial to promote the Nedbank Golf Challenge is designed to dispel the perception that golf is an elitist sport.
The advertisement tells the story of two young, black, township boys one an aspiring golfer and the other his ‘caddy' friend who use the humble streets of Kliptown in Soweto as their golf course. Dodging taxis and using a plastic bottle cap as a tee, the pair ‘Make Things Happen”. Years later they are seen in more refined golfing conditions.
It is the work of Net#work BBDO Jhb. Creative group head Tim Beckerling says the ad took three years to materialise. He says the simple creative idea “stuck in the minds of our clients and was used when the timing was right” and adds that the response from TV viewers, so far, has been “overwhelming.”
Nedbank marketing manager Bernadette Briglin said the essence of this commercial is very South African and emotionally captivating.
