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In the news
Final entries up 14% at Cannes
CineMARK, the official South African representative of the Cannes International Advertising Festival, has announced a substantial increase in the final number of entries in all categories competing at the 2004 Cannes Lions Festival.
| 2003 | 2004 | % Variation | |
| Lions Direct | 1123 | 1209 | +8% |
| Film | 4577 | 5081 | +11% |
| Press | 5165 | 5962 | +15% |
| Outdoor | 3504 | 4017 | +15% |
| Cyber Lions | 1244 | 1561 | +25% |
| Media Lions | 779 | 875 | +12% |
| TOTAL | 16392 | 18705 | +14% |
"We are delighted with these results, as they reflect the economic upturn of the industry and demonstrate the importance of the Festival," says Roger Hatchuel, Chairman of the Festival.
The number of South African entries remained consistent with last year's, with film seeing the biggest increase: 158 entries compared to 133 in 2003. Predictably, the USA has the most entries, with 2660.
Editorial contact
Owlhurst Communications on behalf of CineMARK
