“The quarterly system has tremendous value for entrants,” said Kevin Swanepoel, CEO of The One Club for Creativity, the non-profit that produces The One Show and the ADC Annual Awards. “It ensures that the work is being judged while there is still a buzz about it. Judging in smaller batches also cuts down on judging fatigue. Additionally, it's easier for agencies to submit work when media is immediately accessible, versus scrambling to find media assets months later, thereby simplifying the production of case study videos and the submission process as a whole."
There were 202 shortlisted entries from 18 countries across nine disciplines: Branded Entertainment, Cross-Platform, Film, Interactive, Mobile, Radio, Responsive Environments, Social Media, and UX/UI, and a new category added: Social influencer marketing.
The complete list of shortlisted entries can be found here:
Finalists will be announced in April, and winners will be announced at The One Show, either on 10 or 12 May depending on the discipline, at Cipriani Wall Street in New York City.
| Radio | Broadcast - Any Length - Campaign | Consumer Packaged Goods / Food / Candy / Snacks | Wrigley | Taste the Rainbow | DDB South Africa / Johannesburg | South Africa | 2nd Quarter |
| Radio | Craft - Direction - Single | Consumer Packaged Goods / Food / Candy / Snacks | Wrigley | Psychic | DDB South Africa / Johannesburg | South Africa | 2nd Quarter |
| Radio | Craft - Writing - Single | Consumer Packaged Goods / Food / Candy / Snacks | Wrigley | Psychic | DDB South Africa / Johannesburg | South Africa | 2nd Quarter |
For more information visit www.oneshow.org/.
