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South Africa walks away with a 2015 Cannes Lions Promo & Activation win!

Joe Public took home a Bronze Promo & Activation Lion for its 'Vote SA' Cinemark experience app...
This was the only South African agency to feature on awards night with 117 awards handed out for the 'Promo & Activation' category in total, from a total of 3,196 entries in Promo & Activation this year, compared to 2014's 3 South African awards out of 94 presented.

Joe Public's Cinemark 'Make your mark' App
Joe Public's Cinemark 'Make your mark' App
The Grand Prix was claimed by Grey London for Volvo UK, "Lifepaint" which, said Jury President Matt Eastwood, Worldwide Chief Creative Officer of J. Walter Thompson, had not only raised the bar creatively, but also made a positive contribution to humanity. "It reinforces a life-long commitment to a strategy of safety and then elegantly turns that to a guiding purpose not just for the cars, but for all of society. It's a simple, easy to apply solution that will genuinely save lives."

Promo & Activation Lions Winners


TitleAdvertiserProductEntrant / AgencyPrize
LIFEPAINTVOLVO UKLIFEPAINTGREY LONDON Grand Prix
CHASING HORIZONSCITIZENECO-DRIVE SATELLITE WAVE F100WIEDEN+KENNEDY AMSTERDAM / WIEDEN+KENNEDY TOKYO Gold Lion
THE ICE BUCKET CHALLENGETHE ALS ASSOCIATIONTHE ALS ASSOCIATIONTHE ALS ASSOCIATION WashingtonGold Lion
SECURITY MOMSSPORT CLUBE DO RECIFESOCCER TEAMOGILVY BRASIL São PauloGold Lion
THE GUN SHOPSTATES UNITED TO PREVENT GUN VIOLENCEANTI-GUN VIOLENCEGREY NEW YORK / GREY ACTIVATION & PR New YorkGold Lion
THE SALT YOU CAN SEEFUNDACIÓN FAVALOROFUNDACIÓN FAVALOROGREY ARGENTINA Buenos AiresGold Lion
SHADOW WIFILIGA CONTRA EL CANCERHEALTH AWARENESS ORGANISATIONHAPPINESS BRUSSELS Gold Lion
HOLOGRAMS FOR FREEDOMNO SOMOS DELITO (WE ARE NOT CRIME)NGODDB SPAIN MadridGold Lion
SAFETY TRUCKSAMSUNGCORPORATELEO BURNETT ARGENTINA Buenos AiresGold Lion
MAKEUP GENIUSL'ORÉAL PARISMAKEUP PRODUCTS / VIRTUAL MIRRORMcCANN PARIS Gold Lion
UNSKIPPABLEGEICOINSURANCETHE MARTIN AGENCY RichmondGold Lion
SOS SMSMEXICAN RED CROSSONLINE EMERGENCY SERVICEGREY MÈXICO Mexico CityGold Lion
HOUSE OF MAMBANIKENIKE BASKETBALL CHINAAKQA London / AKQA ShanghaiGold Lion
MISERABLE IN PUERTO RICOCOMMONWEALTH OF PUERTO RICOPUERTO RICO TOURISM COMPANYJ. WALTER THOMPSON PUERTO RICO San JuanGold Lion
THE ICE BUCKET CHALLENGETHE ALS ASSOCIATIONTHE ALS ASSOCIATIONTHE ALS ASSOCIATION WashingtonGold Lion
NIVEA DOLLBDF NIVEA BRASILKIDS SUNBLOCKFCB BRASIL São PauloGold Lion
#LIKEAGIRLPROCTER & GAMBLEALWAYSLEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER LondonGold Lion
THE SALT YOU CAN SEEFUNDACIÓN FAVALOROFUNDACIÓN FAVALOROGREY ARGENTINA Buenos AiresGold Lion
4G4GOODSTARHUB4GDDB GROUP SINGAPORE Gold Lion
SECURITY MOMSSPORT CLUBE DO RECIFESOCCER TEAMOGILVY BRASIL São PauloGold Lion
PROUD WHOPPERBURGER KINGWHOPPERDAVID MiamiGold Lion
THE ICE BUCKET CHALLENGETHE ALS ASSOCIATIONTHE ALS ASSOCIATIONTHE ALS ASSOCIATION WashingtonGold Lion
NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALKZDK GESELLSCHAFT DEMOKRATISCHE KULTUREXIT-DEUTSCHLANDGGH LOWE Hamburg / GRABARZ & PARTNER HamburgGold Lion
GROCERIES NOT GUNSMOMS DEMAND ACTION FOR GUN SENSE IN AMERICAPUBLIC AWARENESS - GUN CONTROLGREY CANADA TorontoGold Lion
THE GUN SHOPSTATES UNITED TO PREVENT GUN VIOLENCEANTI-GUN VIOLENCEGREY NEW YORK / GREY ACTIVATION & PR New YorkGold Lion
NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALKZDK GESELLSCHAFT DEMOKRATISCHE KULTUREXIT-DEUTSCHLANDGRABARZ & PARTNER Hamburg / GGH LOWE HamburgSilver Lion
HOLOGRAMS FOR FREEDOMNO SOMOS DELITO (WE ARE NOT CRIME)NGODDB SPAIN MadridSilver Lion
MORE THAN A SIGNDISLIFEDISABILITY RIGHTS AWARENESSY&R MoscowSilver Lion
NIVEA DOLLBDF NIVEA BRASILKIDS SUNBLOCKFCB BRASIL São PauloSilver Lion
PROUD WHOPPERBURGER KINGWHOPPERDAVID MiamiSilver Lion
LIFEPAINTVOLVO UKLIFEPAINTGREY LONDON Silver Lion
BLIND TRIPMINISTRY OF TRANSPORTATION AND TOURISMPROMOTIONAL TOURISM CAMPAIGNMARURI GREY GuayaquilSilver Lion
PROUD WHOPPERBURGER KINGWHOPPERDAVID MiamiSilver Lion
THE GUN SHOPSTATES UNITED TO PREVENT GUN VIOLENCEANTI-GUN VIOLENCEGREY NEW YORK / GREY ACTIVATION & PR New YorkSilver Lion
HANDLE ON HYGIENEUNILEVERLIFEBOUYGEOMETRY GLOBAL DubaiSilver Lion
THE SALT YOU CAN SEEFUNDACIÓN FAVALOROFUNDACIÓN FAVALOROGREY ARGENTINA Buenos AiresSilver Lion
THE FRESHEST ORANGE JUICE BRANDINTERMARCHÉINTERMARCHÉMARCEL ParisSilver Lion
VODAFONE "BETWEEN US"VODAFONEVODAFONE RED LIGHT APPLICATIONY&R TEAM RED ISTANBUL Silver Lion
K9FMMARSPEDIGREECOLENSO BBDO AucklandSilver Lion
THE RGB NEWSANTENA 1 - OBSERVATORBLOOD DONATIONGEOMETRY GLOBAL BucharestSilver Lion
PRINT FOR HELPHEWLETT-PACKARD BRASILHP PRINTERSFCB BRASIL São PauloSilver Lion
INTERCEPTIONVOLVOAUTOMOBILESGREY NEW YORK Silver Lion
DELTA INNOVATION CLASSDELTA AIR LINESDELTA AIR LINESWIEDEN+KENNEDY New YorkSilver Lion
CORRIDOR TARGETINGGERMANWINGSGERMANWINGSGREY GERMANY DüsseldorfSilver Lion
SAFETY TRUCKSAMSUNGCORPORATELEO BURNETT ARGENTINA Buenos AiresSilver Lion
SPECIAL OLYMPICS - KEVIN DE BRUYNESPECIAL OLYMPICS BELGIUMSPECIAL OLYMPICS SUMMER GAMES ANTWERP 2014LDV UNITED AntwerpSilver Lion
GISELE BÜNDCHEN - I WILL WHAT I WANTUNDER ARMOURWOMEN'S APPARELDROGA5 New York / CATALYST PUBLIC RELATIONS New YorkSilver Lion
MELANOMA LIKES MEMELANOMA PATIENTS AUSTRALIAMELANOMA PREVENTIONGPY&R BrisbaneSilver Lion
INTERCEPTIONVOLVOAUTOMOBILESGREY NEW YORK Silver Lion
SWEAT IT TO GET ITGATORADEGATORADETBWA\CHIAT\DAY Los AngelesSilver Lion
MAKEUP GENIUSL'ORÉAL PARISMAKEUP PRODUCTS / VIRTUAL MIRRORMcCANN PARIS Silver Lion
THE VOLVO HIJACKING CAR SERVICEVOLVO NORTH MIAMIVOLVOWE BELIEVERS New YorkSilver Lion
REDUCE SPEED DIALVOLKSWAGENVOLKSWAGENCOLENSO BBDO AucklandSilver Lion
CHASING HORIZONSCITIZENECO-DRIVE SATELLITE WAVE F100WIEDEN+KENNEDY AMSTERDAM / WIEDEN+KENNEDY TOKYO Silver Lion
CANON GIG APPCANONCANON DSLRUNCLE GREY CopenhagenSilver Lion
UNSKIPPABLEGEICOINSURANCETHE MARTIN AGENCY RichmondSilver Lion
#BOSTONBLIZZARDCHALLENGE WARMS UPCOMMONWEALTH OF PRPRTCJ. WALTER THOMPSON PUERTO RICO San JuanSilver Lion
MASP LOSERS FREE PASSMASP MUSEUMINSTITUCIONALDDB BRASIL São PauloSilver Lion
RABBIT RACEMEDIA MARKTMEDIA MARKTOGILVY GERMANY FrankfurtSilver Lion
MUMS AND MAIDSTRANSIENT WORKERS COUNT TOO (TWC2)TWC2OGILVY & MATHER SINGAPORE Silver Lion
HOLOGRAMS FOR FREEDOMNO SOMOS DELITO (WE ARE NOT CRIME)NGODDB SPAIN MadridSilver Lion
SAFETY TRUCKSAMSUNGCORPORATELEO BURNETT ARGENTINA Buenos AiresSilver Lion
CARTOON HELPLINEGRAACCCORPORATEOGILVY BRASIL São PauloSilver Lion
NIVEA DOLLBDF NIVEA BRASILKIDS SUNBLOCKFCB BRASIL São PauloBronze Lion
SAMSUNG SLIDELINERSAMSUNG AUSTRALIASAMSUNG CURVED TV RANGETRAFFIK SydneyBronze Lion
FUTURE TICKETJAPAN SPORT COUNCILNATIONAL STADIUMDENTSU INC. Tokyo / RHIZOMATIKS TokyoBronze Lion
CHARITY ARCADESWEDAVIA SWEDISH AIRPORTSRED CROSSÅKESTAM HOLST StockholmBronze Lion
SAMSUNG SLIDELINERSAMSUNG AUSTRALIASAMSUNG CURVED TV RANGETRAFFIK SydneyBronze Lion
SOUNDS OF THE CITYTHALYS TRAIN NETWORKHIGH-SPEED RAIL TRAVELROSAPARK ParisBronze Lion
SWEAT IT TO GET ITGATORADEGATORADETBWA\CHIAT\DAY Los AngelesBronze Lion
HEARING HANDSSAMSUNG ELECTRONICS TURKEYDUYANELLERLEO BURNETT ISTANBUL Bronze Lion
THE LUCKY IRON FISH PROJECTLUCKY IRON FISHFORTIFIED NUTRITION PRODUCTGEOMETRY GLOBAL Dubai / MEMAC OGILVY DubaiBronze Lion
EXPERIENCE APPCINEMARKVOTE SAJOE PUBLIC UNITED Johannesburg Bronze Lion
MARCIA GETS HUNGRYMARS CHOCOLATE NORTH AMERICASNICKERSBBDO NEW YORK Bronze Lion
SELL THE JOBLESSASSOCIATION OF COMMUNICATION COMPANIES BELGIUMMASTERCLASS COPYWRITINGHAPPINESS BRUSSELS Bronze Lion
OK GO: I WON'T LET YOU DOWNOK GOHUNGRY GHOST (OK GO ALBUM)MORI Tokyo / DRILL Tokyo / DENTSU INC. TokyoBronze Lion
ANIMAL COPYRIGHTSWWF/LATINSTOCKANIMAL COPYRIGHTS (THE FIRST IMAGE BANK FOR WWF)CHEIL SPAIN MadridBronze Lion
70 GUARDIANS OF WINTERŠKODA SPAINŠKODA SCOUT 4X4PROXIMITY BARCELONA BarcelonaBronze Lion
DACIA SPONSOR DAY - THE SPLITRENAULT ITALIADACIAPUBLICIS ITALY MilanBronze Lion
BEER TOOTH IMPLANTCCUCERVEZA SALTAOGILVY & MATHER ARGENTINA Buenos AiresBronze Lion
AID TO CARTEXITO GROUP / FOOD BANKEXITO FOUNDATIONSANCHO BBDO BogotáBronze Lion
IBM BITCOIN RAINIBM BRASILIBM BLUEMIX / CLOUD COMPUTINGOGILVY BRASIL São PauloBronze Lion
MATSUKO-ROIDNATURAL EIGHTMATSUKO DELUXEDENTSU INC. Tokyo / DENTSU CASTING AND ENTERTAINMENT INC. TokyoBronze Lion
CONTENT EXTINCTWWFWWFGEOMETRY GLOBAL CopenhagenBronze Lion
#LIKEAGIRLPROCTER & GAMBLEALWAYSLEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER LondonBronze Lion
LOVIN' THE SUPER BOWLMcDONALD´SMcDONALD´SDDB CHICAGO Bronze Lion
SUNDAY GRANNIESVODAFONE ROMANIATELECOMMUNICATIONSMcCANN ERICKSON ROMANIA BucharestBronze Lion
#SEATBELTB00BINGTHE AUTOMOBILE CLUB OF ROMANIATHE AUTOMOBILE CLUB OF ROMANIAPUBLICIS ROMANIA BucharestBronze Lion
FOO FIGHTERS RVATHE BRANCHINGTHE BRANCHINGTHE BRANCHING RichmondBronze Lion
#MACITBETTERMcDONALD´SBIG MACDDB SydneyBronze Lion
SOCIAL TRAILERSNETFLIXNETFLIXCIRCUS Mexico CityBronze Lion
ANGRY TWEETSBURGER KINGFAST FOODBUZZMAN ParisBronze Lion
ECOSPONGEBIMBO GROUPFARGO WHITE BREADFCB BUENOS AIRES Bronze Lion
WORKOUT BILLBOARDSCOCA-COLAPOWERADEOGILVY GERMANY FrankfurtBronze Lion
MOVIE KISSUNILEVERCORNETTOLOLA LOWE & PARTNERS MadridBronze Lion
THE CONTAGIOUS BILLBOARDCIA CACIQUE DE CAFÉ SOLÚVELCAFÉ PELÉLEW'LARA\TBWA São PauloBronze Lion
#MYFAMILYCANSPC ARDMONASPC CANNED FRUIT AND VEGETABLESLEO BURNETT MELBOURNE Bronze Lion
K9FMMARSPEDIGREECOLENSO BBDO AucklandBronze Lion
HANDLE ON HYGIENEUNILEVERLIFEBOUYGEOMETRY GLOBAL DubaiBronze Lion
REVERSE APRIL FOOLS'BMWAPRIL FOOLS' STUNTDDB GROUP NEW ZEALAND AucklandBronze Lion
THE WEATHER CHALLENGETOYOTA MOTOR EUROPEAYGODEL CAMPO SAATCHI & SAATCHI MADRID MadridBronze Lion
ONLY GAYTM IN THE VILLAGEANZANZ BANKWHYBIN\TBWA GROUP MELBOURNE Bronze Lion
VODAFONE "BETWEEN US"VODAFONEVODAFONE RED LIGHT APPLICATIONY&R TEAM RED ISTANBUL Bronze Lion
SUNDAY GRANNIESVODAFONE ROMANIATELECOMMUNICATIONSMcCANN ERICKSON ROMANIA BucharestBronze Lion
CORRIDOR TARGETINGGERMANWINGSGERMANWINGSGREY GERMANY DüsseldorfBronze Lion
SOUNDS OF THE CITYTHALYS TRAIN NETWORKHIGH-SPEED RAIL TRAVELROSAPARK ParisBronze Lion
DELTA INNOVATION CLASSDELTA AIR LINESDELTA AIR LINESWIEDEN+KENNEDY New YorkBronze Lion
THE FRESHEST ORANGE JUICE BRANDINTERMARCHÉINTERMARCHÉMARCEL ParisBronze Lion
CINEMA DELIVERYCIRKO FILMFOR SOME INEXPLICABLE REASONY&R BUDAPEST Bronze Lion
SKIP AD FESTIVALSONY ENTERTAINMENT TELEVISIONTHE VOICE TV SHOWPUBLICIS BRASIL São PauloBronze Lion
SAMSUNG SMART PLAY-BOARDSAMSUNG ELECTRONICS ITALYTHE FIRST SMART-DEVICE FOR DEVELOPING THE FULL POTENTIAL OF EVERY CHILD.LEO BURNETT ITALY MilanBronze Lion
PRINT FOR HELPHEWLETT-PACKARD BRASILHP PRINTERSFCB BRASIL São PauloBronze Lion
805 MILLION NAMESUNITED NATIONS WORLD FOOD PROGRAMMEFIGHTING HUNGER WORLDWIDEFORSMAN & BODENFORS GothenburgBronze Lion
MELANOMA LIKES MEMELANOMA PATIENTS AUSTRALIAMELANOMA PREVENTIONGPY&R BrisbaneBronze Lion
THE SPECIAL PROPOSALCOORDOWNWORLD DOWN SYNDROME DAYSAATCHI & SAATCHI MilanBronze Lion
THIS CALLS FOR A COCKTAILSCHWEPPES AUSTRALIASCHWEPPES MIXERSGPY&R MelbourneBronze Lion
SOCIAL SAVVY BURGLARALLSTATE INSURANCE COMPANYHOME INSURANCELEO BURNETT CHICAGO Bronze Lion


Click here for a reminder of the 2015 Cannes Lion Promo & Activation shortlist...

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