Experian Marketing Services' recent white paper, Marketing success in 2009: eight smart customer engagement strategies, offers marketers ideas on how to better engage consumers and empower them to become loyal customers and brand champions. By following these strategies, marketers can best position themselves to turn 2009's economic challenges into tangible successes. Several of the strategies covered include:
• Utilizing customer lifetime value metrics to drive business strategy
• Maximizing the marketing mix through a balance of online and offline programs
• Re-engaging lost customers to drive revenue
• Using social networking to inspire brand ambassadors
Read the white paper here.
