Bookmark the IAB Digital Summit for thought-provoking content

Taking place on 19 February 2015 at the Turbine Hall in Newtown Precinct, Johannesburg, the addition of this high-profile sponsorship is indicative of the calibre of the inaugural event.

The SA digital economy has changed drastically over the past few years, making it necessary for organisations and brands to provide increasingly innovative content to keep them competitive. This event outlines the ever-growing need for digital in South Africa to meet the expectations of the consumers.

Speakers will focus on a number of topics that promise technologically advanced, interactive and engaging content to illustrate how digital can be used to create effective marketing. The summit will bring together industry leaders to discuss the latest thinking around digital marketing to stimulate learning and commerce within the digital space.

In addition, the IAB South Africa have announced that 2015 is set to be a watershed year for the 2015 IAB South Africa Bookmark Awards, owing to a record-breaking 30% increase in the number of entries. The annual awards is now in its 7th year of recognising the brightest and best in digital creative work and execution that delivers measurable results.

"We are excited to award South Africa's world-class digital talent, and to launch what is set to be one of the most anticipated annual events on the digital industry's calendar. We have secured the top thinkers in the industry, who will undoubtedly inspire all those who attend," says Josephine Buys, CEO IAB SA.

International speaker line-up

Delegates can look forward to engaging with presenters such as:

• David Sable, Global CEO of Y&R in New York

• Matthew Bull of Bull-White House
• Dmitry Shishkin, BBC Digital Development Editor
• Zeinab Badawi, presenter on BBC World News
• David Doty, Executive VP of IAB US
• Ali Jafari, VP of Direct Sales for Twitter, Europe
• Gregor Waller, Global Digital Strategist, Germany

• Eyabo Macauley, Head of EMEA Advertising, Shazam

IAB members will host several one-hour think-tank sessions at the end of the summit day. These sessions will be held at a variety of Newtown venues within walking distance of the main event and will enable delegates to engage personally with the high profile presenters and other 'digirati' in small group settings. Attendance of the added-value think-tank sessions is complementary on a first come, first served basis.

Over and above the Digital Summit sponsorship by BBC.com, other partnerships include Bizcommunity.com as the official media partner and News24.com, Gumtree, Standard Bank, Outbrain, Opera, and SABC Digital Media as event partners.

Ticket sales for the IAB Digital Summit in association with BBC.com are now open at a cost of R3,500 for members and R4,500 for non-members. This includes free think tank session attendance, which will be available on a first-come, first-served basis. Tickets to the Bookmarks Awards ceremony are also available at a member price of R630 and R660 for non-members or R850 and R950 to attend both the awards and after-party. After-party only tickets for members are R220 and R290 for non-members.

For bookings, email az.oc.stnevebai@ofni, call +27 (0) 83 845 8617 or go to www.iabevents.co.za/IABSummit.