Warc has relaunched Warc Data - an independent and dedicated data product that helps brands, agencies and media owners plan effective advertising and media strategies and investment.
Image credit: Mika Baumeister on Unsplash.
The new Warc Data delivers benchmarks for understanding media spend across channels, categories and geographies. By using the unique process 'HAVE', Warc Data harmonises, aggregates, verifies and evaluates data from over 100 reputable sources, which now includes new category data drawn from a collaboration with Nielsen.
Warc's Global Ad Trends report has found that advertising revenues among key social and messaging companies have halved over the last year as consumer trust becomes a growing issue...
2 Jul 2019
Warc Data harmonises all data so that its net of discounts includes agency commission and excludes production costs; aggregates data from media owners, either directly or through industry bodies; verifies all data meticulously before publication; and evaluates these data with expert analysis.
James McDonald, managing editor of Warc Data, comments: "With millions of ad dollars being wasted each year through ineffective marketing, now more than ever before, brands' budgets need to work harder in the media mix to maximise reach and ultimately increase media effectiveness.
The report reveals that internet ad formats already account for the majority of media spend in eight markets, including the US, UK and China...
31 May 2019
"Furthermore, our unique position in the industry allows us to work with stakeholders directly. As such, we do not rely on modelled or estimated data – we believe our independent and trustworthy data is closer to reality than equivalent data from other sources."
Matt O'Grady, Nielsen's chief commercial officer of international media, added: "Through our unique collaboration with Warc, together we have raised the bar of industry standard for net advertising investment. These highly-valued industry benchmarks will help make budgets work harder to achieve marketing success."
Warc Data is available by subscription. For more information, go here