GLOBAL

Source: Sergey Soldatov -
AI shop assistants: Get ready for a world where you can't tell humans and chatbots apart

I regularly fly with KLM from Minneapolis to New Delhi, and always stop over in Amsterdam. I am frequently in Minneapolis for research and this is my route to go home to take a break from work. I have done the journey so many times that I know almost...

By Shweta Singh 7 Jan 2022

GLOBAL

Source: © efks
$617m ad value makes Nike most marketed sports brand on social media

In 2021 US sportswear brand, Nike, received $617m worth of social media exposure with 16,236 partners, creating the most commercial ad value on social media in the sports industry according to a recent report by SafeBettingSites.com, making it the...

5 Jan 2022

GLOBAL

Source: © Alexandr Rozhkov
Assange's unconditional release called for by R2K

Right to Know (R2K) has called for the unconditional release of Wikileaks founder, Julian Assange.

5 Jan 2022

GLOBAL

Source: ©pintert
Mindshare rebrands to drive 'Good Growth' to deliver in the age of transformation

In the next step in its transformation Mindshare has refreshed its brand identity to reflect the nature of modern marketing, which it says demands a closer and stronger integration between client and agency partners and a more bespoke approach for...

4 Jan 2022

GLOBAL

Source: © Pixabay
McDonald's moves US media buying to Starcom

An Adweek Alert has reported that McDonald's has moved US media buying and planning from Omnicom's OMD to Publicis Groupe's Starcom.

24 Dec 2021

GLOBAL

Source: Supplied
Wizkid and Flutterwave launch innovative global cross-border payments platform

Wizkid (Ayodeji Ibrahim Balogun), Grammy-award winning artiste, has opened up on his new partnership with Flutterwave in an interview with the founder and CEO, Olugbenga GB Agboola.

24 Dec 2021

GLOBAL

Source: © alleksa
DOOH: Best way to reach young tech-savvy consumers

Digital out of Home (DOOH) advertising is the most effective way to reach young, consumers who are tech-savvy, highly social, and on-the-go, according to 61% of senior advertising executives.

23 Dec 2021

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