The trends report, launched annually, uncovers the motivations that will impact customer loyalty and purchase decisions for the year ahead.
Euromonitor notes that consumers spending responsibly but emotionally, the role of digitisation in purchasing processes, female equality demands, and a disruptive Gen Z, are some of the factors that will define global consumer trends in 2023.
The 10 key trends outlined in this year's report are as follows:
“The past few years have been anything but ordinary, and 2023 will be no exception,” says Alison Angus, head of innovation practice at Euromonitor International. “Companies should expect quite divergent behaviour as consumers cope with ongoing challenges while getting back in their stride.”