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×D&AD Awards Pencil winners - Day 1
23 Apr 2018
A D&AD Award is recognised globally as the ultimate creative accolade, entered by the best from around the world. Day one's results show South African agencies, Grid Worldwide and Ogilvy Johannesburg, making the cut.
Grid's work for Marble.
The first set of D&AD Pencil winners is announced today, with results from nine categories being released.
South Africa's Grid Worldwide won for its work on the 'Meat made luxury' campaign for client, Marble in the Illustration for Design category and Ogilvy Johannesburg won for their work on the 'Suppertime Stories' campaign for KFC in the Community Experience category.
Winners - Day 1
| Category: Name | Winning Entry Name | Entrant Company | Primary Client | Brand | Company: Country Name |
| Agency - Client Collaboration | Burger King + DAVID, 4 years of collaboration | David Miami | Burger King | United States | |
| Agency - Client Collaboration | NZ Police Recruitment | Ogilvy & Mather New Zealand | New Zealand Police | New Zealand | |
| Agency - Client Collaboration | Six Years in Love | BBDO New York | Foot Locker | United States | |
| Agency - Client Collaboration | Thinking Globally, Acting Locally | BBDO New York | Mars Chocolate | Snickers | United States |
| Agency - Production Collaboration | Channel 4 + Blink Collaboration | 4creative | Channel 4 | United Kingdom | |
| Animation & Illustration for Digital Marketing | Five Go On A Great Western Adventure | Friends Electric | adam&eveDDB | Great Western Railway | United Kingdom |
| Animation & Illustration for Digital Marketing | Gallery of emerging species | DDB Paris | Hasbro | Play-Doh | France |
| Animation & Illustration for Digital Marketing | Get Mesmerized! | White Rabbit Budapest | Gastropolis Cooking School | Hungary | |
| Animation & Illustration for Digital Marketing | iPhone people talking Pixel 2 | Google Creative Lab | United Kingdom | ||
| Animation & Illustration for Digital Marketing | Stained Glass Interactive Music Video | Callen | Real Estate/Domino Records | Real Estate | United States |
| Animation & Illustration for Digital Marketing | Touch Yourself | Nice And Serious | Nice and Serious | United Kingdom | |
| Illustration for Advertising | Drought | Hakuhodo Malaysia | Greenpeace Malaysia | Malaysia | |
| Illustration for Advertising | Hennessy Craft land | DDB Paris | Hennessy | Master Blender 2 | France |
| Illustration for Advertising | Signal In The Noise | TBWA\Chiat\Day | Intel | United States | |
| Illustration for Advertising | Slow Train, Slow Life.? Get Back, Tohoku.? | Dentsu | East Japan Railway Company | Tohoku Shinkansen | Japan |
| Illustration for Advertising | The Soy Sauce Posters - Flounder Fish | Ogilvy & Mather Japan GK | Sagawa Shoyu | Sagawa Soy Sauce | Japan |
| Photography for Advertising | Baby Dove Beautifully Real Moms | Ogilvy | Unilever | Baby Dove | Canada |
| Photography for Advertising | DTF | Wieden+Kennedy New York | OkCupid | United States | |
| Photography for Advertising | Earth - Shot on iPhone | TBWA\Media Arts Lab | Apple | United States | |
| Photography for Advertising | Get Back, Tohoku. | Dentsu | East Japan Railway Company | Tohoku Shinkansen | Japan |
| Photography for Advertising | Hidden Kids | DDB Group Germany | Volkswagen | Volkswagen Car-Net Last Parking Position | Germany |
| Photography for Advertising | Leave With A Story | 360i | New Orleans Tourism Marketing Corporation | United States | |
| Photography for Advertising | Open your eyes | Grey Germany | Terre Des Femmes? Menschenrechte f_r die Frau e.V. | Germany | |
| Photography for Advertising | Sumo Girls 82 Techniques | Dentsu | Hokkoku Shimbun | The 101st Kanazawa High School Sumo Wrestling Tournament | Japan |
| Photography for Advertising | The Curious Afterlife of a Tin | Energy BBDO | Altoids | United States | |
| Sound Design & Use of Music for Digital Marketing | i-D and Marc Jacobs: A-Z of Music | VICE | Marc Jacobs | United States | |
| Sound Design & Use of Music for Digital Marketing | Ikea Sleep Concert | Wirz/BBSO | Ikea | Switzerland | |
| Sound Design & Use of Music for Digital Marketing | Live Looper | BBDO New York | Downtown Records | United States | |
| Sound Design & Use of Music for Digital Marketing | Share a Coke 1,000 Name Celebration | Fitzco//McCann | Coca-Cola | United States | |
| Sound Design & Use of Music for Digital Marketing | Sounds of Concrete | 84.Paris | Comme des Gar_ons | France | |
| Sound Design & Use of Music for Radio Advertising | The Fastest Spot | White Rabbit Budapest | FedEx Express | FedEx Express/Latin America & Caribbean Division | Hungary |
| Typography for Advertising | Airport Codes | Wieden+Kennedy New York | Delta Air Lines | United States | |
| Typography for Advertising | Re-reborn | FCB Brasil | Festival do Clube de Cria?_o (Brazilian Creative Club Festival) | Clube de Cria?_o (Brazilian Creative Club) | Brazil |
| Typography for Advertising | Red Bull Music Festival Tokyo | Mori | Red Bull | Red Bull Music Festival Tokyo | Japan |
| Typography for Advertising | Type with Pride | Ogilvy New York | NewFest | NYC Pride | United States |
| Animation & Illustration for Websites & Digital Design | Stained Glass Interactive Music Video | Callen | Real Estate/Domino Records | Real Estate | United States |
| Illustration for Design | Mystery Train | Dentsu | Willer Trains | Kyoto Tango Railway | Japan |
| Illustration for Design | Addressing The Problem | Ogilvy London | What 3 Words | United Kingdom | |
| Illustration for Design | Eating Kabuki with your fingers. | Dentsu | Shochiku Minami-za | Kabuki: Art & Artifacts Exhibition in Kyoto | Japan |
| Illustration for Design | For the unforgettable memory woodcuts | T-Change Design | Chunjie Liu Art Studio | China | |
| Illustration for Design | Marble - Meat made luxury | Grid Worldwide | Marble | South Africa | |
| Illustration for Design | Odd Creatures | Kinetic Singapore | Holycrap.sg | Odd Creatures | Singapore |
| Illustration for Design | One plus One. | Dentsu | Ministry of Foreign Affairs of Japan | SDGs Japan | Japan |
| Illustration for Design | Study Opposite Styles | Dentsu | Tokai Polytechnic College | Japan | |
| Illustration for Design | The Art of Cutouts | Dentsu | OLFA Corporation | Cutter | Japan |
| Illustration for Design | The Soy Sauce Posters - Flounder Fish | Ogilvy & Mather Japan GK | Sagawa Shoyu | Sagawa Soy Sauce | Japan |
| Photography for Design | Endangered | Tim Flach Photography | Blackwell&Ruth Limited | United Kingdom | |
| Photography for Design | Makeup Tools | Shiseido | Shiseido | Japan | |
| Photography for Design | Optical Odyssey | Dentsu | Jins | Jins Time Slip Glasses | Japan |
| Photography for Design | Rebranding of Sotetsu | good design company | Sotetsu Holdings | Sotetsu | Japan |
| Photography for Design | Star Flyer | Hakuhodo | Starflyer | Japan | |
| Photography for Design | The Bottom 100 | Host/Havas | Fund for Peace | Australia | |
| Sound Design & Use of Music for Websites & Digital Design | JFK - Unsilenced | Rothco | The Times/News UK and Ireland | <i>The Sunday Times</i> | Ireland |
| Typefaces | Proudly Croation | Superunion | Plava Laguna | United Kingdom | |
| Typefaces | The Guardian Headline and Titlepiece fonts | The Guardian | The Guardian | United Kingdom | |
| Typography for Design | Elliptic find the truth in data | Superunion | Elliptic | Egypt | |
| Typography for Design | Kinetic V6 | Kinetic Singapore | Kinetic Singapore | Singapore | |
| Typography for Design | Lafayette Anticipations | Wolff Olins | Galeries Lafayette Foundation | Lafayette Anticipations | United States |
| Typography for Design | Self-spelling KANJI | Dentsu | The Shizuoka Shimbun and Shizuoka Broadcasting System | Japan | |
| Typography for Design | SmArt Basel | TBWA\Chiat\Day | BNY Mellon | United States | |
| Typography for Design | Start-rite Shoes | Studio Sutherl& | Start-rite Shoes | United Kingdom | |
| Typography for Design | Type with Pride | Ogilvy New York | NewFest | NYC Pride | United States |
| Typography for Design | Uncontrolled Types by Plotter Drawing | SHA | SHA | Uncontrolled Types by Plotter Drawing | Japan |
| Advertising & Marketing Communications /Not for Profit | Ash to Art | J. Walter Thompson London | Glasgow School of Art | United Kingdom | |
| Advertising & Marketing Communications /Not for Profit | Teddy Gun | FCB Chicago | Illinois Council Against Handgun Violence | United States | |
| Advertising & Marketing Communications /Not for Profit | Trash Isles | AMVBBDO | LADBible & Plastic Oceans | United Kingdom | |
| Advertising & Marketing Communications/Brand | bloodnormal | AMVBBDO | Essity | Libresse/Bodyform | United Kingdom |
| Advertising & Marketing Communications/Brand | Bullying Jr. | David Miami | Burger King | United States | |
| Advertising & Marketing Communications/Brand | Fearless Girl | McCann New York | State Street Global Advisors | She ETF | United States |
| Advertising & Marketing Communications/Brand | Palau Pledge | Host/Havas | Palau Legacy Project | Australia | |
| Advertising & Marketing Communications/Brand | The Hearing Test in Disguise | CHE Proximity | Cochlear | Australia | |
| Advertising & Marketing Communications/Brand | The most German supermarket | Jung von Matt | Edeka Zentrale AG & Co. KG | Edeka | Germany |
| Advertising & Marketing Communications/Brand | Westpac Rescue Rashie | Saatchi & Saatchi Sydney | Westpac Banking Corporation | Australia | |
| Design/Brands | Fearless Girl | McCann New York | State Street Global Advisors | SHE ETF | United States |
| Design/Not for Profit | Ash to Art | J. Walter Thompson London | Glasgow School of Art | United Kingdom | |
| Design/Not for Profit | The Immunity Charm | McCann Worldgroup India | Ministry of Public Health Afghanistan | India | |
| Design/Not for Profit | Type with Pride | Ogilvy New York | NewFest | NYC Pride | United States |
| Service Design | VR Vaccine | Ogilvy Brasil | Hermes Pardini | Brazil | |
| Service Innovations | The Colour of Corruption | Grey | Reclame Aqui | Brazil | |
| Community Experience | Break Bread Smash Stigma | Bensimon Byrne | Casey House | June's Eatery | Canada |
| Community Experience | Fearless Girl | McCann New York | State Street Global Advisors | SHE ETF | United States |
| Community Experience | KFC Suppertime Stories | Ogilvy Johannesburg | KFC | South Africa | |
| Community Experience | No Conditions Apply - Sindoor Khela | FCB India | The Times of India | India | |
| In-Store | Chameleon | Contrapunto BBDO | Mercedes-Benz Espana | SMART | Spain |
| Live Shows | Ash to Art | J. Walter Thompson London | Glasgow School of Art | United Kingdom | |
| Live Shows | The Bridal Uniform | BBDO Pakistan | UN Women | Pakistan | |
| Out-of-Home | #hondanextdoor | SID LEE Paris | Honda | HR-V & CR-V | France |
| Out-of-Home | Dyslexic Sperm Bank | Y&R London | Made By Dyslexia | United Kingdom | |
| Out-of-Home | Fearless Girl | McCann New York | State Street Global Advisors | She ETF | United States |
| Out-of-Home | Fight for Territory | DDB Group New Zealand | Lion | Steinlager | New Zealand |
| Out-of-Home | Go With The Fake | Diesel | Diesel | United Kingdom | |
| Public Environments | Bisch_fliches Hilfswerk Misereor "Misereor Micro Meals" | Kolle Rebbe GmbH | Bisch_fliches Hilfswerk Misereor e. V._ | Misereor | Germany |
| Public Environments | Fearless Girl | McCann New York | State Street Global Advisors | She ETF | United States |
| Public Environments | Prescribed to Death | Energy BBDO | National Safety Council | United States | |
| Tech Led | BVG x Adidas The ticket-shoe | Jung von Matt | Berliner Verkehrsbetriebe (BVG) | Germany | |
| Tech Led | Fight for Territory | DDB Group New Zealand | Lion | Steinlager | New Zealand |
| Tech Led | Google Home of The Whopper | DAVID Miami | Burger King | United States | |
| Tech Led | Green Light Run | TBWA\Hakuhodo | adidas Japan | Pure Boost | Japan |
| Tech Led | The Way Back | Thomas Thomas/Grey London | The Wayback | United Kingdom | |
| Tech Led | VR Vaccine | Ogilvy Brasil | Hermes Pardini | Brazil | |
| Trade Show | Echo Escape | AKQA | Amazon | United States | |
| Cinema Commercial Campaigns | Pitching French Film To Hollywood | Ogilvy & Mather Singapore | Alliance Fran_aise de Singapour | Cine-Club | Singapore |
| Cinema Commercials 121-240 seconds | Love Story | Y&R Mexico | Movistar MX | Mexico | |
| Cinema Commercials 121-240 seconds | Nothing Beats a Londoner | Wieden + Kennedy | Nike | United Kingdom | |
| Cinema Commercials 61-120 seconds | Audi Clowns | BBH | Audi | United Kingdom | |
| Cinema Commercials 61-120 seconds | Diesel - Go with the flaw | Division | Diesel | Diesel | France |
| Cinema Commercials 61-120 seconds | Life's adventure | BETC | Leroy Merlin | Leroy Merlin | France |
| Cinema Commercials 61-120 seconds | Original is Never Finished | Johannes Leonardo | adidas Originals | United States | |
| Cinema Commercials over 240 seconds | Beyond Money | MRM//McCann Madrid | Banco Santander | 1|2|3 Smart Account | Spain |
| Interactive Film Advertising | LA For_T ? Bet On A Murderer | France T_l_visions | France T_l_visions | France 3 | France |
| Interactive Film Advertising | Stop The Horror | Cummins&Partners Sydney | Go Gentle Australia | Stop The Horror | Australia |
| Public Service Commercials | Every Parent's Worst Nightmare | adam&eveDDB | Red Cross | United Kingdom | |
| Public Service Commercials | Sounds of Trauma | Herezie Group | David Lynch Foundation | France | |
| Public Service Commercials | Tomorrow's News | BBDO New York | Sandy Hook Promise | United States | |
| Tactical Film Advertising | It's a Tide Ad Campaign | Saatchi & Saatchi NY | Procter & Gamble | Tide | United States |
| Tactical Film Advertising | The Talk | BBDO New York | P&G | United States | |
| Tactical Film Advertising | Together Forever | Droga5 London | Ancestry | United Kingdom | |
| TV Commercial Campaigns | It's a Tide Ad Campaign | Saatchi & Saatchi NY | Procter & Gamble | Tide | United States |
| TV Commercial Campaigns | New York Times - Dedicated Journalist | Droga5 | The New York Times | United States | |
| TV Commercial Campaigns | The Child Replacement Programme | Colenso BBDO | Mars NZ | Pedigree | New Zealand |
| TV Commercials 1-20 seconds | General Mills " I Love My Fruit by the Foot " Campaign_ Tongue | Erich & Kallman | General Mills | Fruit by the Foot | United States |
| TV Commercials 1-20 seconds | Old Spice - We Make Scents for Men - Mask | Sony Corporation Creative Center | P&G | Old Spice | Japan |
| TV Commercials 121-240 seconds | Butt and Trunks | Mercado McCann | TyC Sports | Argentina | |
| TV Commercials 121-240 seconds | P&G - "The Talk" | The Corner Shop | P&G | My Black Is Beautiful | United States |
| TV Commercials 21-40 seconds | Dinner | Spotify In-House | Spotify | United States | |
| TV Commercials 21-40 seconds | Recovery Room | BBDO New York | Mars Chocolate North America | Snickers | United States |
| TV Commercials 41-60 seconds | Cadbury | VCCP | Cadbury | United Kingdom | |
| TV Commercials 41-60 seconds | Johnsonville - Made the Johnsonville Way (Guess the Price of that Food) | Droga5 | Johnsonville | United States | |
| TV Commercials 61-120 seconds | "Ostrich" - Samsung | MJZ | Samsung | United States | |
| TV Commercials 61-120 seconds | Clowns | Rattling Stick & BBH London | Audi | United Kingdom | |
| TV Commercials 61-120 seconds | Kid's Dreams | Grabarz & Partner | Volkswagen | Germany | |
| TV Commercials 61-120 seconds | Piano | Cossette | Banff Centre for Arts and Creativity | Canada | |
| TV Commercials 61-120 seconds | The Gene Project | adam&eveDDB | Marmite | United Kingdom | |
| Outdoor Advertising/Tactical | 2018 Goals | Spotify In-House | Spotify | United States | |
| Outdoor Advertising/Tactical | Fearless Girl | McCann New York | State Street Global Advisors | She ETF | United States |
| Outdoor Advertising/Tactical | The most German supermarket | Jung von Matt | Edeka Zentrale AG & Co. KG | Edeka | Germany |
| Poster Advertising Campaigns | Drawing of Abuse | Africa | Disque Denuncia | Brazil | |
| Poster Advertising Campaigns | Hot & Spicy | Ogilvy & Mather Group HK | KFC Birdland Hong Kong | KFC | Hong Kong |
| Poster Advertising Campaigns | Kiwi Portraits Completed | Ogilvy & Mather | SC Johnson | Kiwi Shoe Care | United States |
| Poster Advertising Campaigns | Make them listen. | Counsel | Musicbed | United States | |
| Poster Advertising Campaigns | Modern Slavery | Jung von Matt AG | Internationale Gesellschaft f_r Menschenrechte (IGFM) | Germany | |
| Poster Advertising Campaigns | Pass The Heinz | David Miami | The Kraft Heinz Company | Heinz | United States |
| Poster Advertising Campaigns | The Soy Sauce Posters | Ogilvy & Mather Japan GK | Sagawa Shoyu | Sagawa Soy Sauce | Japan |
| Poster Advertising/Existing Sites | DTF | Wieden+Kennedy New York | OkCupid | United States | |
| Poster Advertising/Existing Sites | Follow The Arches | Cossette | McDonald's Restaurants of Canada | Canada | |
| Poster Advertising/Existing Sites | Women | Ogilvy Brasil | Forbes Brasil | Forbes Magazine | Brazil |
| Poster Advertising/Interactive Sites | The virtual crash billboard | Serviceplan France | DRIEA / Parisian Road Safety Authority | France | |
| Creative B2C Campaign | Pitching French Film To Hollywood | Ogilvy & Mather Singapore | Alliance Fran_aise de Singapour | Cine-Club | Singapore |
| Creative B2C Campaign | The Ikea Human Catalogue | BBH | Ikea | United Kingdom | |
| Creative Use of Media | Dyslexic Sperm Bank | Y&R London | Made By Dyslexia | United Kingdom | |
| Creative Use of Media | HeroSmiths | Energy BBDO | Bayer | Bayer Aspirin | United States |
| Creative Use of Media | Ikea Pee Ad | _kestam Holst NoA | Ikea | Ikea Sweden | Sweden |
| Creative Use of Media | Loving "It" | Grabarz & Partner | Burger King | Burger King Deutschland | Germany |
| In-Market Campaign | BVG x Adidas The ticket-shoe | Jung von Matt | Berliner Verkehrsbetriebe (BVG) | Germany | |
| In-Market Campaign | The Immunity Charm | McCann Worldgroup India | Ministry of Public Health Afghanistan | India | |
| Integrated Campaign | Christie's - The Last da Vinci | Droga5 | Christie's | United States | |
| Integrated Campaign | The Gene Project | adam&eveDDB | Marmite | United Kingdom | |
| Multi-Market Campaign | Faroe Islands Translate | Mensch | Visit Faroe Islands & Atlantic Airways | Denmark | |
| Product Launch | LA For_T ? Bet On A Murderer | France T_l_visions | France T_l_visions | France 3 | France |
| Product Launch | Putting the Roid in Android | BMF | Sportsbet | Australia | |
| Public Affairs Campaign | Black Supermarket | Carrefour | Carrefour | France | |
| Public Affairs Campaign | Prescribed to Death | Ketchum & Energy BBDO | National Safety Council | United States | |
| Public Affairs Campaign | Teddy Gun | FCB Chicago | Illinois Council Against Handgun Violence | United States | |
| Public Affairs Campaign | The most German supermarket | Jung von Matt | Edeka Zentrale AG & Co. KG | Edeka | Germany |
| Public Affairs Campaign | Trash Isles | AMVBBDO | LadBible & Plastic Oceans | United Kingdom | |
| Reactive Response | Ikea_s response to Balenciaga | Acne | Ikea | Sweden | |
| Reactive Response | KFC 'FCK' | Mother London | KFC | United Kingdom | |
| Use of Digital & Social Media | Go Balls Out | FCB New Zealand | Testicular Cancer New Zealand | New Zealand | |
| Use of Digital & Social Media | KFC | 11 Herbs & Spices | Wieden + Kennedy | KFC | United States | |
| Use of Digital & Social Media | Live Looper | BBDO New York | Downtown Records | United States | |
| Use of Digital & Social Media | To The Last Tree Standing | Ogilvy & Mather Poland | Greenpeace Poland | Greenpeace | Poland |
| Use of Digital & Social Media | Trash Isles | AMVBBDO | LADBible & Plastic Oceans | United Kingdom | |
| Use of Events | A Day Without Whopper | DAVID Buenos Aires | Burger King | Argentina | |
| Use of Events | Car Curling | Voskhod | SM Polis Insurance | Russian Federation | |
| Use of Media Relations | Potatoes on Mars | Memac Ogilvy Dubai | CIP - The International Potato Center | United Arab Emirates | |
| Use of Media Relations | Tomorrow's News | BBDO New York | Sandy Hook Promise | United States | |
| Use of Media Relations | Trash Isles | AMVBBDO | LadBible & Plastic Oceans | United Kingdom | |
| Writing for Brands | Brighton Women's Centre | Baxter and Bailey | Brighton Women's Centre | United Kingdom | |
| Writing for Poster Design | All the World's a Song | Rodgers Townsend DDB | Pianos for People | United States | |
| Writing for Printed Materials & Graphic Communications | Ford Ranger Direct Mailer | J. Walter Thompson New Zealand | Ford of New Zealand | New Zealand | |
| Writing for Printed Materials & Graphic Communications | Go Etiquette Book | DDB Canada Toronto | Go Transit | Canada | |
| Writing for Printed Materials & Graphic Communications | How Words Work | Verbal Identity | Verbal Identity | United Kingdom | |
| Writing for Printed Materials & Graphic Communications | Palau Pledge | Host/Havas | Palau Legacy Project | Australia | |
| Writing for Printed Materials & Graphic Communications | Paper Wraps Stone | Build | Arjowiggins | United Kingdom |
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