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D&AD Awards Pencil winners - Day 1

A D&AD Award is recognised globally as the ultimate creative accolade, entered by the best from around the world. Day one's results show South African agencies, Grid Worldwide and Ogilvy Johannesburg, making the cut.
Grid's work for Marble.
Grid's work for Marble.

The first set of D&AD Pencil winners is announced today, with results from nine categories being released. 

South Africa's Grid Worldwide won for its work on the 'Meat made luxury' campaign for client, Marble in the Illustration for Design category and Ogilvy Johannesburg won for their work on the 'Suppertime Stories' campaign for KFC in the Community Experience category. 





Winners - Day 1


Category: NameWinning Entry NameEntrant CompanyPrimary ClientBrandCompany: Country Name
Agency - Client CollaborationBurger King + DAVID, 4 years of collaborationDavid MiamiBurger King United States
Agency - Client CollaborationNZ Police RecruitmentOgilvy & Mather New ZealandNew Zealand Police New Zealand
Agency - Client CollaborationSix Years in LoveBBDO New YorkFoot Locker United States
Agency - Client CollaborationThinking Globally, Acting LocallyBBDO New YorkMars ChocolateSnickersUnited States
Agency - Production CollaborationChannel 4 + Blink Collaboration4creativeChannel 4 United Kingdom
Animation & Illustration for Digital MarketingFive Go On A Great Western AdventureFriends Electricadam&eveDDBGreat Western RailwayUnited Kingdom
Animation & Illustration for Digital MarketingGallery of emerging speciesDDB ParisHasbroPlay-DohFrance
Animation & Illustration for Digital MarketingGet Mesmerized!White Rabbit BudapestGastropolis Cooking School Hungary
Animation & Illustration for Digital MarketingiPhone people talking Pixel 2Google Creative LabGoogle United Kingdom
Animation & Illustration for Digital MarketingStained Glass Interactive Music VideoCallenReal Estate/Domino RecordsReal EstateUnited States
Animation & Illustration for Digital MarketingTouch YourselfNice And SeriousNice and Serious United Kingdom
Illustration for AdvertisingDroughtHakuhodo MalaysiaGreenpeace Malaysia Malaysia
Illustration for AdvertisingHennessy Craft landDDB ParisHennessyMaster Blender 2France
Illustration for AdvertisingSignal In The NoiseTBWA\Chiat\DayIntel United States
Illustration for AdvertisingSlow Train, Slow Life.? Get Back, Tohoku.?DentsuEast Japan Railway CompanyTohoku ShinkansenJapan
Illustration for AdvertisingThe Soy Sauce Posters - Flounder FishOgilvy & Mather Japan GKSagawa ShoyuSagawa Soy SauceJapan
Photography for AdvertisingBaby Dove Beautifully Real MomsOgilvyUnileverBaby DoveCanada
Photography for AdvertisingDTFWieden+Kennedy New YorkOkCupid United States
Photography for AdvertisingEarth - Shot on iPhoneTBWA\Media Arts LabApple United States
Photography for AdvertisingGet Back, Tohoku.DentsuEast Japan Railway CompanyTohoku ShinkansenJapan
Photography for AdvertisingHidden KidsDDB Group GermanyVolkswagenVolkswagen Car-Net Last Parking PositionGermany
Photography for AdvertisingLeave With A Story360iNew Orleans Tourism Marketing Corporation United States
Photography for AdvertisingOpen your eyesGrey GermanyTerre Des Femmes? Menschenrechte f_r die Frau e.V. Germany
Photography for AdvertisingSumo Girls 82 TechniquesDentsuHokkoku ShimbunThe 101st Kanazawa High School Sumo Wrestling TournamentJapan
Photography for AdvertisingThe Curious Afterlife of a TinEnergy BBDOAltoids United States
Sound Design & Use of Music for Digital Marketingi-D and Marc Jacobs: A-Z of MusicVICEMarc Jacobs United States
Sound Design & Use of Music for Digital MarketingIkea Sleep ConcertWirz/BBSOIkea Switzerland
Sound Design & Use of Music for Digital MarketingLive LooperBBDO New YorkDowntown Records United States
Sound Design & Use of Music for Digital MarketingShare a Coke 1,000 Name CelebrationFitzco//McCannCoca-Cola United States
Sound Design & Use of Music for Digital MarketingSounds of Concrete84.ParisComme des Gar_ons France
Sound Design & Use of Music for Radio AdvertisingThe Fastest SpotWhite Rabbit BudapestFedEx ExpressFedEx Express/Latin America & Caribbean DivisionHungary
Typography for AdvertisingAirport CodesWieden+Kennedy New YorkDelta Air Lines United States
Typography for AdvertisingRe-rebornFCB BrasilFestival do Clube de Cria?_o (Brazilian Creative Club Festival)Clube de Cria?_o (Brazilian Creative Club)Brazil
Typography for AdvertisingRed Bull Music Festival TokyoMoriRed BullRed Bull Music Festival TokyoJapan
Typography for AdvertisingType with PrideOgilvy New YorkNewFestNYC PrideUnited States
Animation & Illustration for Websites & Digital DesignStained Glass Interactive Music VideoCallenReal Estate/Domino RecordsReal EstateUnited States
Illustration for DesignMystery TrainDentsuWiller TrainsKyoto Tango RailwayJapan
Illustration for DesignAddressing The ProblemOgilvy LondonWhat 3 Words United Kingdom
Illustration for DesignEating Kabuki with your fingers.DentsuShochiku Minami-zaKabuki: Art & Artifacts Exhibition in KyotoJapan
Illustration for DesignFor the unforgettable memory woodcutsT-Change DesignChunjie Liu Art Studio China
Illustration for DesignMarble - Meat made luxuryGrid WorldwideMarble South Africa
Illustration for DesignOdd CreaturesKinetic SingaporeHolycrap.sgOdd CreaturesSingapore
Illustration for DesignOne plus One.DentsuMinistry of Foreign Affairs of JapanSDGs JapanJapan
Illustration for DesignStudy Opposite StylesDentsuTokai Polytechnic College Japan
Illustration for DesignThe Art of CutoutsDentsuOLFA CorporationCutterJapan
Illustration for DesignThe Soy Sauce Posters - Flounder FishOgilvy & Mather Japan GKSagawa ShoyuSagawa Soy SauceJapan
Photography for DesignEndangeredTim Flach PhotographyBlackwell&Ruth Limited United Kingdom
Photography for DesignMakeup ToolsShiseidoShiseido Japan
Photography for DesignOptical OdysseyDentsuJinsJins Time Slip GlassesJapan
Photography for DesignRebranding of Sotetsugood design companySotetsu HoldingsSotetsuJapan
Photography for DesignStar FlyerHakuhodoStarflyer Japan
Photography for DesignThe Bottom 100Host/HavasFund for Peace Australia
Sound Design & Use of Music for Websites & Digital DesignJFK - UnsilencedRothcoThe Times/News UK and Ireland<i>The Sunday Times</i>Ireland
TypefacesProudly CroationSuperunionPlava Laguna United Kingdom
TypefacesThe Guardian Headline and Titlepiece fontsThe GuardianThe Guardian United Kingdom
Typography for DesignElliptic find the truth in dataSuperunionElliptic Egypt
Typography for DesignKinetic V6Kinetic SingaporeKinetic Singapore Singapore
Typography for DesignLafayette AnticipationsWolff OlinsGaleries Lafayette FoundationLafayette AnticipationsUnited States
Typography for DesignSelf-spelling KANJIDentsuThe Shizuoka Shimbun and Shizuoka Broadcasting System Japan
Typography for DesignSmArt BaselTBWA\Chiat\DayBNY Mellon United States
Typography for DesignStart-rite ShoesStudio Sutherl&Start-rite Shoes United Kingdom
Typography for DesignType with PrideOgilvy New YorkNewFestNYC PrideUnited States
Typography for DesignUncontrolled Types by Plotter DrawingSHASHAUncontrolled Types by Plotter DrawingJapan
Advertising & Marketing Communications /Not for ProfitAsh to ArtJ. Walter Thompson LondonGlasgow School of Art United Kingdom
Advertising & Marketing Communications /Not for ProfitTeddy GunFCB ChicagoIllinois Council Against Handgun Violence United States
Advertising & Marketing Communications /Not for ProfitTrash IslesAMVBBDOLADBible & Plastic Oceans United Kingdom
Advertising & Marketing Communications/BrandbloodnormalAMVBBDOEssityLibresse/BodyformUnited Kingdom
Advertising & Marketing Communications/BrandBullying Jr.David MiamiBurger King United States
Advertising & Marketing Communications/BrandFearless GirlMcCann New YorkState Street Global AdvisorsShe ETFUnited States
Advertising & Marketing Communications/BrandPalau PledgeHost/HavasPalau Legacy Project Australia
Advertising & Marketing Communications/BrandThe Hearing Test in DisguiseCHE ProximityCochlear Australia
Advertising & Marketing Communications/BrandThe most German supermarketJung von MattEdeka Zentrale AG & Co. KGEdekaGermany
Advertising & Marketing Communications/BrandWestpac Rescue RashieSaatchi & Saatchi SydneyWestpac Banking Corporation Australia
Design/BrandsFearless GirlMcCann New YorkState Street Global AdvisorsSHE ETFUnited States
Design/Not for ProfitAsh to ArtJ. Walter Thompson LondonGlasgow School of Art United Kingdom
Design/Not for ProfitThe Immunity CharmMcCann Worldgroup IndiaMinistry of Public Health Afghanistan India
Design/Not for ProfitType with PrideOgilvy New YorkNewFestNYC PrideUnited States
Service DesignVR VaccineOgilvy BrasilHermes Pardini Brazil
Service InnovationsThe Colour of CorruptionGreyReclame Aqui Brazil
Community ExperienceBreak Bread Smash StigmaBensimon ByrneCasey HouseJune's EateryCanada
Community ExperienceFearless GirlMcCann New YorkState Street Global AdvisorsSHE ETFUnited States
Community ExperienceKFC Suppertime StoriesOgilvy JohannesburgKFC South Africa
Community ExperienceNo Conditions Apply - Sindoor KhelaFCB IndiaThe Times of India India
In-StoreChameleonContrapunto BBDOMercedes-Benz EspanaSMARTSpain
Live ShowsAsh to ArtJ. Walter Thompson LondonGlasgow School of Art United Kingdom
Live ShowsThe Bridal UniformBBDO PakistanUN Women Pakistan
Out-of-Home#hondanextdoorSID LEE ParisHondaHR-V & CR-VFrance
Out-of-HomeDyslexic Sperm BankY&R LondonMade By Dyslexia United Kingdom
Out-of-HomeFearless GirlMcCann New YorkState Street Global AdvisorsShe ETFUnited States
Out-of-HomeFight for TerritoryDDB Group New ZealandLionSteinlagerNew Zealand
Out-of-HomeGo With The FakeDieselDiesel United Kingdom
Public EnvironmentsBisch_fliches Hilfswerk Misereor "Misereor Micro Meals"Kolle Rebbe GmbHBisch_fliches Hilfswerk Misereor e. V._MisereorGermany
Public EnvironmentsFearless GirlMcCann New YorkState Street Global AdvisorsShe ETFUnited States
Public EnvironmentsPrescribed to DeathEnergy BBDONational Safety Council United States
Tech LedBVG x Adidas The ticket-shoeJung von MattBerliner Verkehrsbetriebe (BVG) Germany
Tech LedFight for TerritoryDDB Group New ZealandLionSteinlagerNew Zealand
Tech LedGoogle Home of The WhopperDAVID MiamiBurger King United States
Tech LedGreen Light RunTBWA\Hakuhodoadidas JapanPure BoostJapan
Tech LedThe Way BackThomas Thomas/Grey LondonThe Wayback United Kingdom
Tech LedVR VaccineOgilvy BrasilHermes Pardini Brazil
Trade ShowEcho EscapeAKQAAmazon United States
Cinema Commercial CampaignsPitching French Film To HollywoodOgilvy & Mather SingaporeAlliance Fran_aise de SingapourCine-ClubSingapore
Cinema Commercials 121-240 secondsLove StoryY&R MexicoMovistar MX Mexico
Cinema Commercials 121-240 secondsNothing Beats a LondonerWieden + KennedyNike United Kingdom
Cinema Commercials 61-120 secondsAudi ClownsBBHAudi United Kingdom
Cinema Commercials 61-120 secondsDiesel - Go with the flawDivisionDieselDieselFrance
Cinema Commercials 61-120 secondsLife's adventureBETCLeroy MerlinLeroy MerlinFrance
Cinema Commercials 61-120 secondsOriginal is Never FinishedJohannes Leonardoadidas Originals United States
Cinema Commercials over 240 secondsBeyond MoneyMRM//McCann MadridBanco Santander1|2|3 Smart AccountSpain
Interactive Film AdvertisingLA For_T ? Bet On A MurdererFrance T_l_visionsFrance T_l_visionsFrance 3France
Interactive Film AdvertisingStop The HorrorCummins&Partners SydneyGo Gentle AustraliaStop The HorrorAustralia
Public Service CommercialsEvery Parent's Worst Nightmareadam&eveDDBRed Cross United Kingdom
Public Service CommercialsSounds of TraumaHerezie GroupDavid Lynch Foundation France
Public Service CommercialsTomorrow's NewsBBDO New YorkSandy Hook Promise United States
Tactical Film AdvertisingIt's a Tide Ad CampaignSaatchi & Saatchi NYProcter & GambleTideUnited States
Tactical Film AdvertisingThe TalkBBDO New YorkP&G United States
Tactical Film AdvertisingTogether ForeverDroga5 LondonAncestry United Kingdom
TV Commercial CampaignsIt's a Tide Ad CampaignSaatchi & Saatchi NYProcter & GambleTideUnited States
TV Commercial CampaignsNew York Times - Dedicated JournalistDroga5The New York Times United States
TV Commercial CampaignsThe Child Replacement ProgrammeColenso BBDOMars NZPedigreeNew Zealand
TV Commercials 1-20 secondsGeneral Mills " I Love My Fruit by the Foot " Campaign_ TongueErich & KallmanGeneral MillsFruit by the FootUnited States
TV Commercials 1-20 secondsOld Spice - We Make Scents for Men - MaskSony Corporation Creative CenterP&GOld SpiceJapan
TV Commercials 121-240 secondsButt and TrunksMercado McCannTyC Sports Argentina
TV Commercials 121-240 secondsP&G - "The Talk"The Corner ShopP&GMy Black Is BeautifulUnited States
TV Commercials 21-40 secondsDinnerSpotify In-HouseSpotify United States
TV Commercials 21-40 secondsRecovery RoomBBDO New YorkMars Chocolate North AmericaSnickersUnited States
TV Commercials 41-60 secondsCadburyVCCPCadbury United Kingdom
TV Commercials 41-60 secondsJohnsonville - Made the Johnsonville Way (Guess the Price of that Food)Droga5Johnsonville United States
TV Commercials 61-120 seconds"Ostrich" - SamsungMJZSamsung United States
TV Commercials 61-120 secondsClownsRattling Stick & BBH LondonAudi United Kingdom
TV Commercials 61-120 secondsKid's DreamsGrabarz & PartnerVolkswagen Germany
TV Commercials 61-120 secondsPianoCossetteBanff Centre for Arts and Creativity Canada
TV Commercials 61-120 secondsThe Gene Projectadam&eveDDBMarmite United Kingdom
Outdoor Advertising/Tactical2018 GoalsSpotify In-HouseSpotify United States
Outdoor Advertising/TacticalFearless GirlMcCann New YorkState Street Global AdvisorsShe ETFUnited States
Outdoor Advertising/TacticalThe most German supermarketJung von MattEdeka Zentrale AG & Co. KGEdekaGermany
Poster Advertising CampaignsDrawing of AbuseAfricaDisque Denuncia Brazil
Poster Advertising CampaignsHot & SpicyOgilvy & Mather Group HKKFC Birdland Hong KongKFCHong Kong
Poster Advertising CampaignsKiwi Portraits CompletedOgilvy & MatherSC JohnsonKiwi Shoe CareUnited States
Poster Advertising CampaignsMake them listen.CounselMusicbed United States
Poster Advertising CampaignsModern SlaveryJung von Matt AGInternationale Gesellschaft f_r Menschenrechte (IGFM) Germany
Poster Advertising CampaignsPass The HeinzDavid MiamiThe Kraft Heinz CompanyHeinzUnited States
Poster Advertising CampaignsThe Soy Sauce PostersOgilvy & Mather Japan GKSagawa ShoyuSagawa Soy SauceJapan
Poster Advertising/Existing SitesDTFWieden+Kennedy New YorkOkCupid United States
Poster Advertising/Existing SitesFollow The ArchesCossetteMcDonald's Restaurants of Canada Canada
Poster Advertising/Existing SitesWomenOgilvy BrasilForbes BrasilForbes MagazineBrazil
Poster Advertising/Interactive SitesThe virtual crash billboardServiceplan FranceDRIEA / Parisian Road Safety Authority France
Creative B2C CampaignPitching French Film To HollywoodOgilvy & Mather SingaporeAlliance Fran_aise de SingapourCine-ClubSingapore
Creative B2C CampaignThe Ikea Human CatalogueBBHIkea United Kingdom
Creative Use of MediaDyslexic Sperm BankY&R LondonMade By Dyslexia United Kingdom
Creative Use of MediaHeroSmithsEnergy BBDOBayerBayer AspirinUnited States
Creative Use of MediaIkea Pee Ad_kestam Holst NoAIkeaIkea SwedenSweden
Creative Use of MediaLoving "It"Grabarz & PartnerBurger KingBurger King DeutschlandGermany
In-Market CampaignBVG x Adidas The ticket-shoeJung von MattBerliner Verkehrsbetriebe (BVG) Germany
In-Market CampaignThe Immunity CharmMcCann Worldgroup IndiaMinistry of Public Health Afghanistan India
Integrated CampaignChristie's - The Last da VinciDroga5Christie's United States
Integrated CampaignThe Gene Projectadam&eveDDBMarmite United Kingdom
Multi-Market CampaignFaroe Islands TranslateMenschVisit Faroe Islands & Atlantic Airways Denmark
Product LaunchLA For_T ? Bet On A MurdererFrance T_l_visionsFrance T_l_visionsFrance 3France
Product LaunchPutting the Roid in AndroidBMFSportsbet Australia
Public Affairs CampaignBlack SupermarketCarrefourCarrefour France
Public Affairs CampaignPrescribed to DeathKetchum & Energy BBDONational Safety Council United States
Public Affairs CampaignTeddy GunFCB ChicagoIllinois Council Against Handgun Violence United States
Public Affairs CampaignThe most German supermarketJung von MattEdeka Zentrale AG & Co. KGEdekaGermany
Public Affairs CampaignTrash IslesAMVBBDOLadBible & Plastic Oceans United Kingdom
Reactive ResponseIkea_s response to BalenciagaAcneIkea Sweden
Reactive ResponseKFC 'FCK'Mother LondonKFC United Kingdom
Use of Digital & Social MediaGo Balls OutFCB New ZealandTesticular Cancer New Zealand New Zealand
Use of Digital & Social MediaKFC | 11 Herbs & SpicesWieden + KennedyKFC United States
Use of Digital & Social MediaLive LooperBBDO New YorkDowntown Records United States
Use of Digital & Social MediaTo The Last Tree StandingOgilvy & Mather PolandGreenpeace PolandGreenpeacePoland
Use of Digital & Social MediaTrash IslesAMVBBDOLADBible & Plastic Oceans United Kingdom
Use of EventsA Day Without WhopperDAVID Buenos AiresBurger King Argentina
Use of EventsCar CurlingVoskhodSM Polis Insurance Russian Federation
Use of Media RelationsPotatoes on MarsMemac Ogilvy DubaiCIP - The International Potato Center United Arab Emirates
Use of Media RelationsTomorrow's NewsBBDO New YorkSandy Hook Promise United States
Use of Media RelationsTrash IslesAMVBBDOLadBible & Plastic Oceans United Kingdom
Writing for BrandsBrighton Women's CentreBaxter and BaileyBrighton Women's Centre United Kingdom
Writing for Poster DesignAll the World's a SongRodgers Townsend DDBPianos for People United States
Writing for Printed Materials & Graphic CommunicationsFord Ranger Direct MailerJ. Walter Thompson New ZealandFord of New Zealand New Zealand
Writing for Printed Materials & Graphic CommunicationsGo Etiquette BookDDB Canada TorontoGo Transit Canada
Writing for Printed Materials & Graphic CommunicationsHow Words WorkVerbal Identity Verbal IdentityUnited Kingdom
Writing for Printed Materials & Graphic CommunicationsPalau PledgeHost/HavasPalau Legacy Project Australia
Writing for Printed Materials & Graphic CommunicationsPaper Wraps StoneBuildArjowiggins United Kingdom

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