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Debunking 5 myths around CX

Nathalie Schooling, founder and CEO of nlighten debunks a couple of myths around CX...

By Nathalie Schooling 22 May 2019

The human factor: a top insight from a CX Masterclass

Companies, from legacy to startup, multi-national to local, are all grappling with how to meet steeply rising customer experience (CX) expectations...

20 May 2019

#IABSummit19: Marcel Botha to speak on manufactured stories

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Marcel Botha, founder and CEO of 10XBeta to find out what to expect from his talk on 'manufactured stories' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 17 May 2019

RCS technology boosts CX by enabling consumers to 'touch & feel' messaging

From being the numberplate prefix for the Western Cape town of Knysna, 'CX' is today popping up all over the web as the marketer's shorthand for 'Customer Experience'...

By Devon Meerholz 16 May 2019

Is your brand telling the true story?

Stories are a powerful part of the human experience. Yes, we see them told at bedtime to children listening in rapt silence, but they're also told daily in election campaigns, fundraising drives and in business, through brand storytelling...

By Yaw Dwomoh 13 May 2019

Experience trumps channel

Brands need to show up in relevant environments with tailored offerings and a seamless purchasing journey...

By Refilwe Maluleke 6 May 2019

New Verraki brand acts for Accenture in Nigeria

Verraki Partners, a new business and technology solutions firm unveiled, positions to address Africa's seemingly intractable challenges...

6 May 2019

Marketing to consumers? One size does not fit all

Personalisation in advertising communication is a key part of the consumer journey. Consumers want a unique connection in exchange for their time, but they're also concerned about how brands use their data. Or are they?

By Maggie Pronto 2 May 2019

Hellocomputer Cape Town and FCB Cape Town merge to form new agency, HelloFCB+

Hellocomputer Cape Town and FCB Cape Town have merged to launch HelloFCB+, a new agency with a full-service offering to design, build and run customer journeys.

29 Apr 2019

Customer satisfaction is not enough. Delight your customers!

Customer satisfaction is simply no longer enough to ensure business success. Customers want to feel important, engaged and valued. They don't want to be satisfied - they want to be delighted!...

By Mornay Roberts-Lombard 23 Apr 2019

Are brands living up to client expectations?

Right now it is vitally important for us to understand what the changes are in consumer's expectations, how we work around them or modify our offerings to suit their needs, while still continuing to grow in the market...

By Jedd Cokayne 23 Apr 2019

Up, close and very personalised

The shift to a more individualised society that values experiences more than goods has resulted in a strong drive towards personalisation...

By Refilwe Maluleke 23 Apr 2019

Six steps to successful customer relationship management

As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...

By Eben Esterhuizen 16 Apr 2019

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