#FairnessFirst: How Nike put purpose marketing on the podium with Caster Semenya

Nike's Dream Crazy campaign has won favour across the globe, having just scooped up top honours at the One Show Awards in New York. Caster Semenya, who features in the campaign, has also further proved her place on the winner podium...

By Leigh Andrews 13 May 2019

#FairnessFirst: Tips to enhance belongingness in your workplace

There's been renewed emphasis on issues of inclusion and diversity in the corporate and advertising world lately, but that often leads to a sense of being the 'first, only or different' - at least in the early stages. That's a lonely place to be. Here's how to enhance a sense of belonging in your workplace...

By Leigh Andrews 6 May 2019

#FairnessFirst: Lauren Beukes on enhancing your own creativity through inclusivity

Award-winning, best-selling South African novelist Lauren Beukes, who also writes comics, screenplays, TV shows and started out in journalism, was speaker of the April Creative Mornings Cape Town talk at new venue, AAA School. Amongst other things, she shared five tips on the power of inclusivity in enhancing your creativity...

By Leigh Andrews 29 Apr 2019

#FairnessFirst: Don't forget age and experience as a diversity and inclusion factor

The industry's lack of diversity and inclusion was made notably clear by last year's #TimesUp movement, largely focused on equality in race and gender. Now, with a rise of 'diversity and inclusion' focused roles popping in advertising, here's why it's important to focus on a range of ages and experience levels for true business transformation...

By Leigh Andrews 15 Apr 2019

#FairnessFirst: Beyond tokenism, how more diversity in film = more money at the box office

With talk of 'diversity fatigue' and tokenism on the rise, it's time to take a new stand - this time for inclusivity. Those behind-the-scenes at the box office are adding their voices to the call as the likes of Black Panther and Crazy Rich Asians prove the power of being more representative on film...

By Leigh Andrews 8 Apr 2019

#FairnessFirst: Stock images that finally reflect real women in Africa

Professional African women have been underrepresented on the internet until now. This international women's month, Dove, Getty Images and Girlgaze launched the project #ShowUs stock image library, aimed at shattering beauty stereotypes, while Ellipsis and Picha collaborated to create their #MelaninModern stock images of professional African women. Here's why media and advertising alike need to get in on the action...

By Leigh Andrews 1 Apr 2019

#FairnessFirst: 12 Badass lessons on winning as the First, Only or Different

I attended last week's #WinTechAfrica or Women in Tech Africa conference held at the Century City Convention Centre and walked away buzzing with motivation to do more and be more, especially if it means being the First, Only or Different (FOD). Here's what you missed...

By Leigh Andrews 25 Mar 2019

#FairnessFirst: Get gender right in advertising by sidestepping stereotypes

The Kantar insight division's Duncan Southgate, global brand director of media and Jane Ostler, global head of media, recently presented a global webinar session in headline findings from their latest AdReaction study on the challenges of gender-progressive marketing and getting gender right in advertising. Here's what you missed...

By Leigh Andrews 18 Mar 2019

#FairnessFirst: #BalanceforBetter beyond Women's Day 2019 as the global gender pay gap widens

International Women's Day was celebrated on Friday, 8 March with the 2019 campaign theme of #BalanceforBetter. With reports that the global gender pay gap is actually widening despite increased awareness of the issue, we need to go beyond giving working women flowers and cupcakes in recognition of their contributions on the day...

By Leigh Andrews 11 Mar 2019

#FairnessFirst: Nike 'dreams crazier' with Caster and Serena

Nike's 'Dream crazier' taps into the inclusion and equality mindset, and shows that girls who want to play like boys need to dream crazier, while serving to destigmatise and reframe the world's interpretation of 'crazy'...

By Leigh Andrews 4 Mar 2019

#FairnessFirst: How the Hollywood diversity problem is slowly improving

Since the #OscarsSoWhite tweet from a few years ago, there's been increased awareness of the lack of diversity, equality and inclusion in the global film and TV industry overall, but has there been any action? UCLA's just released 2019 Hollywood Diversity Report says yes, but not enough...

By leigh andrews 25 Feb 2019

#FairnessFirst: Welcome the most diverse emoji set yet

Call them emojis or emoticons, you're sure to see even more of those colourful little symbols in all forms of digital communication, with the Unicode Consortium confirming featuring we'll have at least 230 new emojis to choose from in 2019 when different skin tones and genders are included...

By Leigh Andrews 18 Feb 2019

#FairnessFirst: Readdressing advertising gender equality behind-the-scenes, with the Gerety Awards

The global Gerety Awards have launched, signalling a marked shift in award shows themselves redefining their role, especially as much of the advertising industry is aiming to redefine itself in these tricky times...

By Leigh Andrews 11 Feb 2019

#FairnessFirst: Diversity behind the scenes makes for better reporting

One of the basic tenets of journalism is to tell the true story. But everyone's version of the story is shaded by personal background - and what if your background doesn't match that of the subject? It shouldn't make a difference, but it does. Here's why UK publishers are now hiring diversity executives...

By Leigh Andrews 4 Feb 2019

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