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    #BestofBiz 2019: Marketing & Media Africa

    We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

    17 Dec 2019

    #BestofBiz 2019: Marketing & Media

    We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

    17 Dec 2019

    5 steps to becoming a smarter target marketer

    Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

    By Leigh Andrews 8 Nov 2019

    #CannesLions2019: "Reinvent the medium to make the message a winner" - Claudi Potter

    The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Claudi Potter...

    By Leigh Andrews 13 Jun 2019

    Nigeria's classifieds marketplace boosts presence with OLX deal

    Jiji, Nigeria's classifieds marketplace has reached an agreement with OLX to redirect OLX users in Nigeria to Jiji and to acquire OLX businesses in Ghana, Kenya, Tanzania, and Uganda...

    8 Apr 2019

    Safaricom customers to use M-Pesa for Ali Express Purchases

    Alibaba's Ali Express customers in Kenya can now pay for goods using M-Pesa following a partnership deal with Safaricom and Ant Financial, the world's largest fintech service provider...

    13 Mar 2019

    How to win in the African digital space

    The top four digital areas you can really win at in the African digital space in 2019...

    By Seanice Kacungira 12 Feb 2019

    Microsoft CMO on the transformation of digital marketing

    Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

    By Jessica Tennant 5 Feb 2019

    Implement GDPR or organisations risk losing business

    For businesses around the world, including Africa, the implementation of the European Union's (EU) General Data Protection Regulation (GDPR) is particularly pertinent...

    21 Jun 2018

    GDPR: ground zero for a more trusted, secure internet

    Most of us have been bombarded recently by a barrage of emails from companies begging us to "stay in touch" or "opt in" or informing us of a "policy update". On May 25, an historic date for the internet, the EU's General Data Protection Regulation (GDPR) came into force...

    By Bill Buchanan 28 May 2018

    How African businesses can comply with new EU data laws

    The six steps that African businesses can take to comply with new European Union data privacy laws...

    By Pieter Bensch 9 May 2018

    Why and how to add ephemeral content to your marketing strategy

    Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

    By Leigh Andrews 12 Apr 2018

    Why it's time to reevaluate your customer communication, starting with email

    Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

    By Wynand Smit 13 Feb 2018

    Google Kenya's Charles Murito on digital advertising and the age of assistance

    Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

    By Jessica Tennant 7 Feb 2018

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