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Source: ©pintert
Mindshare rebrands to drive 'Good Growth' to deliver in the age of transformation

In the next step in its transformation Mindshare has refreshed its brand identity...

4 Jan 2022

GLOBAL

Soure: Epica Awards
2021 Epica Awards Top 10 ranked agencies

The US, France and Canada have been ranked as the top three countries by the 2021 Epica Awards...

21 Dec 2021

GLOBAL

Source: TBWA in Times Square, New York
TBWA named Adweek Global Agency of 2021

TBWA has been named Adweek's Global Agency of the Year for 2021...

7 Dec 2021

GLOBAL

Source: ©bagworld -
Food & Drink 2021 rankings: Coca-Cola and Nestlé continue to dominate

The majority of the subsectors included in the report have recorded cumulative brand value losses this year, as the sector negotiates the fallout from the Covid-19 pandemic...

11 Aug 2021

GLOBAL

Source:
#CreativeWeek2021: The importance of cultural nuance in advertising

Today, I report on a panel hosted earlier this week, 'One size does not fit all: the importance of cultural nuance in advertising'...

Emily StanderBy Emily Stander 9 Jun 2021

GLOBAL

Source:
The power of inclusive portrayal in advertising

On 27 May 2021, Kantar, in partnership with Affectiva, presented a webinar on how inclusive portrayal in advertising is important for the progression of media...

Emily StanderBy Emily Stander 28 May 2021

SOUTH AFRICA

Octagon SA relaunches
Octagon SA relaunches

Global sports marketing agency Octagon has relaunched Octagon South Africa as a separate entity, alongside Octagon Africa, introducing a third division called Octagon Talent and Properties...

14 May 2021

GLOBAL

Solly Moeng.
WCFA elects six new members to expand its global executive board

The World Communication Forum Association (WCFA) has elected six new members to expand its global executive board to ten members from around the world...

30 Oct 2020

GLOBAL

D&AD announces the first of its New Blood Shots briefs
D&AD announces the first of its New Blood Shots briefs

D&AD announces the first of its New Blood Shots briefs, a series of quick-fire New Blood briefs designed to give emerging creatives a faster way to develop their portfolio, impress employers and land a paid commission or role while job opportunities...

30 Oct 2020

GLOBAL

New report shows brand leaders face big challenges aligning marketing and comms teams
New report shows brand leaders face big challenges aligning marketing and comms teams

The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

17 Sep 2020

GLOBAL

Image supplied.
New Brand Love Story 2020 report reveals the world's most loved brands

The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns to help marketers reposition themselves for the new normal...

19 Jun 2020

GLOBAL

Photo by rupixen.com on .
CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...

15 Jun 2020

GLOBAL

'Bee-washing' hurts bees and misleads consumers
'Bee-washing' hurts bees and misleads consumers

'Bee-washing,' marketing claims that purport to help bees, can diminish the important distinction between a honey bee and native bee...

By Lila Westreich 24 Feb 2020

GLOBAL

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand
#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

Amazon makes history as the first brand in Brand Finance Global 500 ranking to exceed $200bn value mark and retains title of world's most valuable brand for the third consecutive year...

22 Jan 2020



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