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SOUTH AFRICA

How to reposition and rebrand your business
How to reposition and rebrand your business

A year ago I had an opportunity to pitch a 360° rebrand for a big TV channel...

By Lungile Mayindi 2 days ago

SOUTH AFRICA

Image credit: Fernanda Rodríguez on Unsplash.
Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

The process of brand management is not as complicated as a lot of non-brand or marketers sees it...

By Rirhandzu Shingwenyana 7 Aug 2019

SOUTH AFRICA

Personal brand leads organisational brand
Personal brand leads organisational brand

There's a lot of emphasis on personal brand these days, which is not surprising given the power of social media networking...

By Johnny Johnson 30 Jul 2019

SOUTH AFRICA

Image credit: Coca-Cola Company.
Fortune favours brave(r) brands

With so many conservative groups lobbying against the LGBTQ+ community, only big brands can be brave enough to not injure their market share or upset their loyal conservatives, right?...

By Arisha Saroop 26 Jul 2019

NIGERIA

Chijioke Dozie, Carbon CEO and co-founder.
#AfricaLeads: Africa is one of the most fertile regions for growth across industries

Paylater rebranded to Carbon to become a digital financial services platform, going "beyond banking", says CEO Chijioke Dozie...

By Louise Marsland 19 Jul 2019

SOUTH AFRICA

#Newsmaker: Carryn Martin joins new proptech app as brand manager
#Newsmaker: Carryn Martin joins new proptech app as brand manager

Carryn Martin recently joined Flow, a new app that rewards good tenant behaviour, as brand manager...

By Jessica Tennant 10 Jul 2019

SOUTH AFRICA

How brand blocking regulations in South Africa could lead to further job losses
How brand blocking regulations in South Africa could lead to further job losses

A legislative trend of applying branding and marketing restrictions on alcohol, junk food and sugar is gaining traction across the world and posing a threat to some of the worlds' most famous brands...

By Ron Cregan 27 Jun 2019

SOUTH AFRICA

Image source: Gallo/Getty Images.
Fostering diversity of thought

Do you know what I love most about South Africa other than our resilience? Our diversity. If brands want to drive creativity and innovation, it's going to take a lot of work and patience...

By Louise Hefer 13 Jun 2019

UNITED STATES

Personal branding is more important than ever
Personal branding is more important than ever

Everyone has a personal brand. Whenever you type your name on the Google search box, what pops up? These search results make the first impression most people will have about you...

By Boris Dzhingarov, Issued by Monetary Library 5 Jun 2019

SOUTH AFRICA

Photo by Jakob Owens on Unsplash.
How do you steal your competitors' brand equity?

You need to be smart and intentional with your approach. It also helps to have a brave and relentless brand team...

By Bogosi Motshegwa 28 May 2019

SOUTH AFRICA

Image source: Gallo/Getty Images.
What sets challenger brands apart from the rest

Underdogs have a special place in the hearts of many. Whether it's a revolt against the Romans or the ice-veined Spartans' last stand against the Persians at Thermopylae, either through superior tactics or better use of technology and resources the outnumbered often triumph against incredible odds.

By Mikhaila Hunter 21 May 2019

SOUTH AFRICA

Is your brand telling the true story?
Is your brand telling the true story?

Stories are a powerful part of the human experience. Yes, we see them told at bedtime to children listening in rapt silence, but they're also told daily in election campaigns, fundraising drives and in business, through brand storytelling...

By Yaw Dwomoh 13 May 2019

SOUTH AFRICA

Are brands living up to client expectations?
Are brands living up to client expectations?

Right now it is vitally important for us to understand what the changes are in consumer's expectations, how we work around them or modify our offerings to suit their needs, while still continuing to grow in the market...

By Jedd Cokayne 23 Apr 2019

SOUTH AFRICA

Despondent slogans
Despondent slogans

It is astonishing that the South African political parties have not identified that South Africans crave hope as well as confidence in the future...

By Howard Feldman 4 Apr 2019

SOUTH AFRICA

What is really in the letter "A" that cannot be fixed anyway?
What is really in the letter "A" that cannot be fixed anyway?

Khangelani Dziba lists key brand building and sustenance lessons to be learned from Bonang Matheba's unveiling of the new House of Bonang MCC...

By Khangelani Dziba 26 Mar 2019

SOUTH AFRICA

#Newsmaker: Keval Ramraj takes on the world of whisky
#Newsmaker: Keval Ramraj takes on the world of whisky

Keval Ramraj was recently appointed as brand manager for single malts at Pernod Ricard SA. His career in marketing started with an internship at the Durban office where he worked his way up the ranks, and he's determined to take The Glenlivet brand to the country's number one spot...

By Jessica Tennant 15 Mar 2019

SOUTH AFRICA

The future of brand communication in a self-actualised economy of 2050
The future of brand communication in a self-actualised economy of 2050

Chumisa Ndlazi, a marketing and communications practitioner for CSIR shares her thoughts on the role of brand communication in the future...

By Chumisa Ndlazi 6 Mar 2019

SOUTH AFRICA

Of landmarks and brand marks
Of landmarks and brand marks

Terry Levin asks if the same principles were applied to the renovation of heritage brand marks as heritage landmarks, what criteria could be used to evaluate them?

By Terry Levin, Issued by Off the Shelf marketing 19 Feb 2019

SOUTH AFRICA

Are your emails building brand trust?
Are your emails building brand trust?

Would you let your employees send out personal letters on the company letterhead? Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding?...

By Paula Sartini 31 Jan 2019

SOUTH AFRICA

If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands in South Africa and the rest of the world will be those that work to restore consumers' trust in a toxic environment...

By Rachel Thompson, Issued by GfK South Africa 24 Jan 2019

SOUTH AFRICA

#NewCampaign: What matters to you, matters to Metropolitan
#NewCampaign: What matters to you, matters to Metropolitan

Metropolitan recently launched a campaign to reintroduce the brand to the market and get its clients optimistic about their future and the role the company plays in helping them achieve their financial goals and life aspirations...

By Jessica Tennant 18 Jan 2019

SOUTH AFRICA

Brands are so much more than just a logo
Brands are so much more than just a logo

As consumers start to think about their Christmas purchases and where they're going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to realise that this is their last ditch effort to make target for the year. That is surely a daunting task in the current economy - stuff nightmares are made of...

By Jedd Cokayne 22 Nov 2018

SOUTH AFRICA

Brands disrupting the playing fields
Brands disrupting the playing fields

Not every brand is an Amazon that can disrupt its category, but every brand can learn lessons from disruption brands; lessons that can be applied to any market...

By Danette Breitenbach 6 Nov 2018

SOUTH AFRICA

The story substance
The story substance

Why the world wants a story and not a sale...

By Wayne Flemming 27 Oct 2018

SOUTH AFRICA

Chris Moerdyk
A great new way of getting consumers to love your brand

Never before in the history of mankind has it been more difficult to get public attention as it is right now. And its driving brand managers to distraction...

By Chris Moerdyk, Issued by Chris Moerdyk 26 Sep 2018

SOUTH AFRICA

Today's the day...
Today's the day...

How many brands sent out 'Happy Heritage Day' messages yesterday and what were they hoping to achieve by doing so?...

By Mick Shepard and Nick Liatos 24 Sep 2018

SOUTH AFRICA

The biggest lessons brands can learn from music artists
The biggest lessons brands can learn from music artists

Siphiwe Mpeta tackles the topic of personal branding by using music as a frame of reference...

By Siphiwe Mpeta 19 Sep 2018

SOUTH AFRICA

Why lipstick matters... to businesses
Why lipstick matters... to businesses

Branding, just like lipstick, is not purely cosmetic. As a key manifestation of a brand's identity, colour has the power to serve as a vital cue to consumers...

By Abigail Sizaliyo 22 Aug 2018

SOUTH AFRICA

Grid takes branding to new heights
Grid takes branding to new heights

As part of Absa's recent rebrand, I interviewed Grid Worldwide's chief experience officer Yatish Narsi to find out how they came up with the idea to conduct a drone show to showcase the vision for the brand, South Africa and the African continent as a whole...

By Jessica Tennant 15 Aug 2018

SOUTH AFRICA

Getting back to basics: Branding is fundamental to marketing success
Getting back to basics: Branding is fundamental to marketing success

It is important for marketers to take a step back and assess their brand and the story it tells its customers before determining which technology solution is the right one to meet their brand needs...

By Paula Sartini 3 Aug 2018

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