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Source: © efks
$617m ad value makes Nike most marketed sports brand on social media

In 2021 US sportswear brand, Nike, received $617m worth of social media exposure with 16,236 partners...

5 Jan 2022

SOUTH AFRICA

Octagon SA relaunches
Octagon SA relaunches

Global sports marketing agency Octagon has relaunched Octagon South Africa as a separate entity, alongside Octagon Africa, introducing a third division called Octagon Talent and Properties...

14 May 2021

GLOBAL

Tesco's Nick Ashley, head of media and campaign planning.
Warc Media Awards announces 2020 Effective Use of Partnerships & Sponsorships jury

The 13 strong client- and agency-side senior industry executives, will award the best case studies showcasing how collaborations with third parties that have helped meet business goals...

30 Jul 2020

GLOBAL

Sports sponsorship market to record strongest growth [report]
Sports sponsorship market to record strongest growth [report]

Global sports sponsorship market to record strongest growth in a decade, with spend reaching $48bn in 2020...

28 Jan 2020

GLOBAL

Snapchat sponsors AR/VR categories for ADC 98th Annual Awards
Snapchat sponsors AR/VR categories for ADC 98th Annual Awards

The One Club and Snapchat partner on AR/VR for ADC 98th Annual Awards and new subcategories also launched specifically for single posts, ads and campaigns using Snapchat...

18 Jan 2019

GLOBAL

Scene from Origins documentary, The Art of Fishing With Birds. Image supplied.
Genesis renews Origins partnership with Great Big Story

Hyundai's luxury car brand, Genesis is renewing its exclusive yearlong sponsorship of Great Big Story's Origins channel and the creation of a fellowship program dedicated to supporting and showcasing emerging film-makers...

19 Jun 2018

GLOBAL

Screengrab from P&G's #LoveOverBias campaign.
PyeongChang - Which company will win the medal for return on investment?

As the world's top winter sports stars showed off their athletic prowess in the snow and ice of PyeongChang last month, the thirteen worldwide Olympic sponsors who have helped fund the global spectacle, outdid each other to capture the attention of a...

Dominique TurpinBy Dominique Turpin 5 Mar 2018

GLOBAL

Vivendi sponsors Lions Entertainment, as programme is announced
Vivendi sponsors Lions Entertainment, as programme is announced

Vivendi has been announced as Lions Entertainment main sponsor, while the full Lions Entertainment programme is also announced...

18 May 2017


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