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Grey Adventures rolls out to SA
Grey Adventures rolls out to SA

The Grey Group's Grey Adventures start-up incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 1 day ago

Brands: taking centre stage at festivals
Brands: taking centre stage at festivals

Brands need to become part of the festival conversation, and grab opportunities to connect with revellers with both hands...

By Andrew Gibson 2 days ago

What's the use of marketing research? A cynic's answer: Ask Absa!
What's the use of marketing research? A cynic's answer: Ask Absa!

Last week there was great fanfare about Absa's repositioning and rebranding. This seemed like a good time to illustrate the power of predictive measurement...

By mike broom 13 Jul 2018

Hlumelo Ndoni, co-founder and growth lead of Lokal Link.
#StartupStory: Lokal Link, matching up the right influencer with the right brand

Hlumelo Ndoni who founded Lokal Link started his career as an intern at Hellocomputer and noticed a new form of brand communication gaining popularity globally...

By Juanita Pienaar 12 Jul 2018

Edcon bids farewell to Boardmans and Red Square brands
Edcon bids farewell to Boardmans and Red Square brands

Boardmans and Red Square cosmetics stores will soon be no longer as Edcon intensifies its focus on the Edgars brand in a bid to win back shoppers...

By Lauren Hartzenberg 9 Jul 2018

The importance of diversity when creating communications strategies
The importance of diversity when creating communications strategies

It's becoming commonly known that what's fundamentally missing from the brand strategy process is the diversity of the talent. Warren Moss elaborates on why diversity is an important aspect when creating communication strategies...

By Warren Moss 5 Jul 2018

Once you've decided what business you are in, now build a brand (Part 2)
Once you've decided what business you are in, now build a brand (Part 2)

People don't really care about what you are selling, they care about your 'brand'... (Part 2)

By Bogosi Motshegwa 3 Jul 2018

#Newsmaker: Claire Cobbledick promoted to GM at Gumtree SA
#Newsmaker: Claire Cobbledick promoted to GM at Gumtree SA

Former MD of The Jupiter Drawing Room Cape Town, Claire Cobbledick has recently been appointed GM at Gumtree SA, after joining the online classified advertisement and community website as head of marketing in 2014...

By Jessica Tennant 29 Jun 2018

Once you've decided what business you are in, now build a brand (Part 1)
Once you've decided what business you are in, now build a brand (Part 1)

People don't really care about what you are selling, they care about your 'brand'...

By Bogosi Motshegwa 28 Jun 2018

Bongani Chinkanda
Marketing to the next generation at the speed of culture

Bongani Chinkanda, CEO of HDI Youth Marketeers, the agency that conducts the research for the Sunday Times Generation Next study, released last week, provided an overview at the conference, which took place on Thursday, 14 June at the Sandton Convention Centre in Johannesburg...

By Jessica Tennant 22 Jun 2018

Jason Xenopoulos |
#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

As part of the 2017 Cannes Lions Branded Entertainment jury, Jason Xenopoulos, VML global chief vision officer and EMEA CCO, collaborated with the jury to write a book called The Art of Branded Entertainment, which was launched just one year later at Cannes Lions 2018 on Tuesday, 19 June...

By Jessica Tennant 22 Jun 2018

Does your brand matter?
Does your brand matter?

More and more brands are finding it difficult to trade in this ever-changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market...

By Jedd Cokayne 18 Jun 2018

How to balls-up a brand with blatant misogyny (Updated)
How to balls-up a brand with blatant misogyny (Updated)

If you're someone who loves a bit of stereotypical gender bashing you're in for a real treat. If not, buckle up for this sexist, crass, offensive bottled misogyny featuring Vale Bru - a lekker microbrewery with really kiff okes running rampant while calling themselves brewers...

By Shae Leigh 6 Jun 2018

#Newsmaker: Adrian Miller, ECD at Riverbed
#Newsmaker: Adrian Miller, ECD at Riverbed

Having consulted for Riverbed since the beginning of the year, the agency recently made Adrian Miller's appointment official as ECD...

By Jessica Tennant 1 Jun 2018

#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO
#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO

Mercedes-Benz and Net#work BBDO today released the S-Class content piece that returns to the famous Chapman's Peak accident that Christopher White survived 30 years ago...

By Jessica Tennant 30 May 2018

Grid goes to Coachella
Grid goes to Coachella

Grid Worldwide introduced an incentive to send the two team members to Coachella 2018 who would make the most meaningful contribution to building its cultural insights capability...

By Jessica Tennant 29 May 2018

Including influencers in your campaign is essential
Including influencers in your campaign is essential

Gee Motsepe writes about why brands should be looking at including influencers in their marketing budgets...

By Gee Motsepe 29 May 2018

Why brands must legally protect their influencers
Why brands must legally protect their influencers

Shae Leigh writes that if brands don't protect their influencers, legally and ethically, influencers won't protect the brand...

By Shae Leigh 29 May 2018

Has the digital age impacted the fundamentals of brand building?
Has the digital age impacted the fundamentals of brand building?

Derryn Jackson unpacks how the digital era has affected brand building...

By Derryn Jackson 24 May 2018

Generation Z - Chasing butterflies (Part 2)
Generation Z - Chasing butterflies (Part 2)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect... (Part 2)

By Marthinus Van Loggerenberg and Tuelo Lechuti 21 May 2018

#AfricaMonth: Look for the opportunities in Africa
#AfricaMonth: Look for the opportunities in Africa

Africa is a hot bed of opportunities. If you look for that opportunity you will find it, says Robyn de Villiers, vice chair of APRA and chair and CEO of Burson Cohn & Wolfe Africa...

By Louise Marsland 18 May 2018

Image supplied.
Generation Z - Chasing butterflies (Part 1)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect...

By Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

Brian Tjugum, managing director, Weber Shandwick EMEA Social Impact practice.
#AfricaMonth: Purpose-driven communications in Africa

The need for accelerated social progress and purpose-driven communications is at an all-time high, especially in Africa...

By Louise Marsland 14 May 2018

The modern-day mom and what brands need to keep in mind
The modern-day mom and what brands need to keep in mind

I've been working on a brand within the Baby Care category for a couple of years now, and I've always thought that I have a good insight into moms and how to be relevant to them...

By Louise Hefer 10 May 2018

Crossing borders in Africa with events
Crossing borders in Africa with events

Organising events in other countries poses challenges in innumerable forms and can develop into situations which often require diplomacy and tact...

By Glenn van Eck 10 May 2018

TV celebrity and CEO of Special Effects Media, Danilo Acquisto. Image supplied.
Danilo Acquisto on the online video revolution (Part 2)

At a recent Heavy Chef event, Danilo Acquisto elaborated on the secrets of creating successful online video strategies...

By Juanita Pienaar 9 May 2018

#NewCampaign: Gimme #HopeJoanna
#NewCampaign: Gimme #HopeJoanna

Grid Worldwide launched its #HopeJoanna campaign on Freedom Day (Friday, 27 April) highlighting the highs and lows of the past 30 years in an effort to convey a message of hope and a sense of optimism to all South Africans...

By Jessica Tennant 9 May 2018

TV celebrity and CEO of Special Effects Media, Danilo Acquisto. © .
Danilo Acquisto on the online video revolution (Part 1)

Everyone is creating online video nowadays and by doing this, bypassing traditional channels, serving hundreds of millions of people their lively forms of content. At a recent Heavy Chef event, Danilo Acquisto shared some secrets of creating successful online video strategies...

By Juanita Pienaar 8 May 2018

Controlling your brand's conversation is trickier than ever before - just ask the Chiefs
Controlling your brand's conversation is trickier than ever before - just ask the Chiefs

This week a brand got dragged before a disciplinary committee to answer for the behaviour of its 'consumers', reminding us just how little control companies have over many of the forces driving their reputation. But technology will help to change this...

By Sarah Gooding 3 May 2018

Responsiveness, the only way to go for future-fit brands
Responsiveness, the only way to go for future-fit brands

It's hard for brands to rely on their legacy because modern-day consumers are more open to trying new things. They have access to more information and this has led them to being more empowered and taking on more risks like trying new products...

By James Maposa 26 Apr 2018

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