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As purse strings draw tighter under the strain of an economy in flux, challenger brands are stepping into the spotlight says Lebo Madiba, PR Powerhouse

The rise of the new maestros: The challenger brandsLebo Madiba

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

Image supplied. Brent Collinicos, general manager, Apollo Brands at the opening of Under Armour's first icon store in Sandton City, Sandton, Gauteng

Under Armour, challenger brand, shows up, launches icon brand house in Sandton CityDanette Breitenbach

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performanceJohanna McDowell

Volkswagen to introduce a new automotive brand

Source:

Comic Con Cape Town returns

#30YearsOfFreedom features on Nasdaq billboard

#30YearsOfFreedom features on Nasdaq billboard

Hi-Tec celebrates golden jubilee

Hi-Tec celebrates golden jubilee

Iconic Collective rebrands as Point Iconic

Iconic Collective rebrands as Point IconicPoint

SA scoops 8 International Loyalty Awards

SA scoops 8 International Loyalty Awards

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

South Africa shines in the global 2024 Kantar Creative Effectiveness AwardsKantar

Image supplied. Vodacom’s new ad celebrates 30 years of the company and a" wonderful world" for South Africa

#BehindtheCampaign: #VodacomTurns30, celebrates 30 years of a "wonderful" South Africa

Source: © 123rf WPP remains on track to return to growth in the balance of the year, despite Q1 2024 losses

WPP on track to return to growth in the balance of the year despite Q1 losses

Bombay Sapphire's ‘Saw This Made This’ local campaign

Bombay Sapphire's ‘Saw This Made This’ local campaignOnPoint PR

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

11 hours

Image supplied. Brent Collinicos, general manager, Apollo Brands at the opening of Under Armour's first icon store in Sandton City, Sandton, Gauteng

Under Armour, challenger brand, shows up, launches icon brand house in Sandton City

By Danette Breitenbach 1 day

Company news

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

Provantage Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

Celebrating 30 years of democracy with the 23rd edition of Impumelelo: Top empowerment

Topco Media Celebrating 30 years of democracy with the 23rd edition of Impumelelo: Top empowerment

Motherland OMNi Motherland OMNi and Matriarch partner for powerful brand experiences

Urgent: Shape the future of South African digital marketing

IAB South Africa Urgent: Shape the future of South African digital marketing

M&C Saatchi Group South Africa boosts direct marketing, loyalty and CRM offerings through Black&White

M&C Saatchi Abel M&C Saatchi Group South Africa boosts direct marketing, loyalty and CRM offerings through Black&White

The new frontier: AI-driven marketing in the digital age

Dentsu The new frontier: AI-driven marketing in the digital age

Trafficked Underworlds with Mariana van Zeller premiers this May

The Walt Disney Company Africa Trafficked Underworlds with Mariana van Zeller premiers this May

Vic Naidoo bids farewell to East Coast Radio to embark on a new journey

East Coast Radio Vic Naidoo bids farewell to East Coast Radio to embark on a new journey

Publicis Groupe Africa is flying the flag high for Africa at Cannes

Publicis Groupe Africa Publicis Groupe Africa is flying the flag high for Africa at Cannes

Nicole Capper named Woman in Media 2024 at Woman of Stature Awards

Humanz Nicole Capper named Woman in Media 2024 at Woman of Stature Awards

Unlocking the power of promotional trade marketing: A data-driven approach

Tradeway Unlocking the power of promotional trade marketing: A data-driven approach

SoCreative Summit returns to Johannesburg for a free exploration of creativity

Business and Arts South Africa SoCreative Summit returns to Johannesburg for a free exploration of creativity

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 1 day

Volkswagen to introduce a new automotive brand

1 day

#30YearsOfFreedom features on Nasdaq billboard

#30YearsOfFreedom features on Nasdaq billboard

26 Apr 2024

Hi-Tec celebrates golden jubilee

Hi-Tec celebrates golden jubilee

26 Apr 2024

Comic Con Cape Town returns

26 Apr 2024

SA scoops 8 International Loyalty Awards

SA scoops 8 International Loyalty Awards

25 Apr 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Kantar 25 Apr 2024

Image supplied. Vodacom’s new ad celebrates 30 years of the company and a" wonderful world" for South Africa

#BehindtheCampaign: #VodacomTurns30, celebrates 30 years of a "wonderful" South Africa

25 Apr 2024

Source: © 123rf WPP remains on track to return to growth in the balance of the year, despite Q1 2024 losses

WPP on track to return to growth in the balance of the year despite Q1 losses

25 Apr 2024

Iconic Collective rebrands as Point Iconic

Iconic Collective rebrands as Point Iconic

Point 25 Apr 2024

Bombay Sapphire's ‘Saw This Made This’ local campaign

Bombay Sapphire's ‘Saw This Made This’ local campaign

OnPoint PR 24 Apr 2024

More Branding news

Latest jobs

Senior Sales Consultant	Johannesburg	Probrand Group	30 Apr
Brand Development Manager	Hazyview	In Vision Marketing	26 Apr
Brand Promoter	Johannesburg	In Vision Marketing	26 Apr
Brand Promoter	Hazyview	In Vision Marketing	26 Apr
Middle-weight Graphic Designer	Cape Town	Simplr	25 Apr
Brand Ambassador	Nelspruit	In Vision Marketing	25 Apr
Social Media Manager	Cape Town	Happy Friday	24 Apr
Delivery Director	Sandton	Boomtown	23 Apr
Brand Promoter	Barberton	In Vision Marketing	22 Apr
Printing Sales Account Executive	Johannesburg		16 Apr
More jobs

More news

Image supplied. Brent Collinicos, general manager, Apollo Brands at the opening of Under Armour's first icon store in Sandton City, Sandton, Gauteng

Under Armour, challenger brand, shows up, launches icon brand house in Sandton City

Danette Breitenbach 1 day

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 1 day

Volkswagen to introduce a new automotive brand

1 day

#30YearsOfFreedom features on Nasdaq billboard

#30YearsOfFreedom features on Nasdaq billboard

26 Apr 2024

Hi-Tec celebrates golden jubilee

Hi-Tec celebrates golden jubilee

26 Apr 2024

Comic Con Cape Town returns

26 Apr 2024

SA scoops 8 International Loyalty Awards

SA scoops 8 International Loyalty Awards

25 Apr 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Kantar 25 Apr 2024

Image supplied. Vodacom’s new ad celebrates 30 years of the company and a" wonderful world" for South Africa

#BehindtheCampaign: #VodacomTurns30, celebrates 30 years of a "wonderful" South Africa

25 Apr 2024

Source: © 123rf WPP remains on track to return to growth in the balance of the year, despite Q1 2024 losses

WPP on track to return to growth in the balance of the year despite Q1 losses

25 Apr 2024

Iconic Collective rebrands as Point Iconic

Iconic Collective rebrands as Point Iconic

Point 25 Apr 2024

Country Road turns 50

Country Road turns 50

24 Apr 2024

VML's Parusha Partab: Challenging the commonplace notion of strategy

VML's Parusha Partab: Challenging the commonplace notion of strategy

24 Apr 2024

Ana Rocha is a mentor for the LIA's. Source: LinkedIN.

5 African creatives join LIA mentoring programme as coaches

24 Apr 2024

Bombay Sapphire's ‘Saw This Made This’ local campaign

Bombay Sapphire's ‘Saw This Made This’ local campaign

OnPoint PR 24 Apr 2024

What's hot in the branded merchandise, apparel, and gifting market?

What's hot in the branded merchandise, apparel, and gifting market?

23 Apr 2024

#BehindtheSelfie: Elwin Smith, senior manager of group sponsorships at Nedbank

#BehindtheSelfie: Elwin Smith, senior manager of group sponsorships at Nedbank

Aa-isha Hassiem 23 Apr 2024

Image supplied. Finding the Forgotten Graduate from Promise agency for client PPS is a finalist twice in The One Club for Creativity global ADC 103rd Annual Awards

ADC 103rd Annual Awards: Promise agency the only SA finalist - twice

23 Apr 2024

Freedom of Movement and Siya Kolisi unveil FOM x Kolisi AW24 Collection

Freedom of Movement and Siya Kolisi unveil FOM x Kolisi AW24 Collection

22 Apr 2024

Elevate your brand at the Mzansi Food & Drink Show 2024

Mzansi Food & Drink Show 22 Apr 2024

Image supplied. The great German philosopher, Immanuel Kant and his ideas on democracy, freedom, peace and justice have been brought back to life using AI that has created a modern-day persona designed to appeal to a Gen Z audience

AI brings Immanuel Kant back to life to appeal to Gen Z audience

22 Apr 2024

Siya Kolisi honoured in Time Magazine’s Time100 list for 2024

Siya Kolisi honoured in Time Magazine’s Time100 list for 2024

19 Apr 2024

Source: © Provoke Media The 2024 EMEA Sabre Award winners have been announced

Sabre EMEA 2024 Awards: Razor PR, Retroviral top SA agencies

Danette Breitenbach 18 Apr 2024

Image supplied. Joe Hamman, director of Novus Group, outlines steps to choosing the correct media monitoring tools for your business or agency

6 steps to choose the correct media monitoring tools

Joe Hamman 18 Apr 2024

NYF Awards for SA's The Animation School and Fastgro Investment Holdings

NYF Awards for SA's The Animation School and Fastgro Investment Holdings

18 Apr 2024

Dove launches The Code campaign, vowing to reject AI distortion of women's images

Dove launches The Code campaign, vowing to reject AI distortion of women's images

Karabo Ledwaba 17 Apr 2024

#OrchidsandOnions: Scientists sail across the seas to satisfy their KFC craving

#OrchidsandOnions: Scientists sail across the seas to satisfy their KFC craving

Brendan Seery 17 Apr 2024

Pepsi unleashes new refreshed look after 14 years

Pepsi unleashes new refreshed look after 14 years

16 Apr 2024

The dynamic trends shaping Africa in 2024 and its impact on brands for the future

The dynamic trends shaping Africa in 2024 and its impact on brands for the future

Roxanne Graber, Omnicom Media Group 16 Apr 2024

Image supplied. Chilly Marion Island is the rugged setting for KFC’s integrated Beyond the Sea campaign

[Updated] #BehindtheCampaign: KFC’s Beyond the Sea leads to 25k donation to NSRI

15 Apr 2024

Chef Wandile Mabaso joins Mercedes-Benz Friends of the Brand programme

15 Apr 2024

Eben and Anlia Etzebeth named Hollywoodbets brand ambassadors

15 Apr 2024

Official Creative Circle podcast Talking in Creative Circles launches

Official Creative Circle podcast Talking in Creative Circles launches

12 Apr 2024

Image supplied. Yonder claimed the coveted title of Agency of the Year at the MMA Sa Smarties Awards last night

Pep, Yonder and Flow Communications take top spots at MMA SA Smarties Awards

12 Apr 2024

Every Coca-Cola is welcome promotes unauthorised street paintings of the brand's iconic logo

12 Apr 2024

Big brands join Africa’s pioneering Influencer Festival

Big brands join Africa’s pioneering Influencer Festival

OnPoint PR 12 Apr 2024

Unilever's Elizabeth Mokwena is on the jury Source: LinkedIN.

Big representation from Africa at Cannes Lions 2024

Karabo Ledwaba 11 Apr 2024

Source: © Local agency M&C Saatchi Abel has acquired all the shares in the local agency from the Plc. Mike Abel will remain on the global executive leadership team with his core worldwide responsibilities including the marketing portfolio and other key priority projects

M&C Saatchi Abel returns home with £5.6m share buy-out by local leadership

11 Apr 2024

#OrchidsandOnions: Auto and General sets the standard in insurance claims

#OrchidsandOnions: Auto and General sets the standard in insurance claims

Brendan Seery 11 Apr 2024

Margaret Calvert has been given the award for her work. Source: Supplied.

SA born designer Margaret Calvert awarded TDC Medal

11 Apr 2024

More Branding news

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