New press offices

The Brave Group has opened a press office on Bizcommunity.com!
The Brave Group

The Brave Group is an assembly of specialist marketing and communication companies that work independently or as a group to guide clients towards more interesting, braver solutions to business challenges.

Toys 'R' Us reincarnated as Tru Kids
Toys 'R' Us reincarnated as Tru Kids

Less than a year after Toys 'R' Us liquidated its assets and shut the doors to hundreds of toy stores and Babies 'R' Us stores in the U.S., the company has reemerged under a new brand...

13 Feb 2019

Gareth Pearson
Customer data - the powerful competitive tool brand owners are overlooking

Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when brand owners, manufacturers and retailers are being forced to innovate to remain competitive in an increasingly difficult business environment...

By Gareth Pearson, Issued by BMi Research 12 Feb 2019

Assessing marketing for business relevance
Assessing marketing for business relevance

Two different Forrester reports published in 2018 ring the alarm bells for branding, communications and traditional advertising agencies...

By Jonathan Houston, Issued by HKLM 12 Feb 2019

(c) Alexander Sorokopud -
#NewBiz: Distell appoints WPP

Distell has appointed WPP's Team Liquid, a global holding company, to manage the full spectrum of its marketing communications for the company's portfolio of brands...

12 Feb 2019

Coca-Cola responds to "vagina" can incident
Coca-Cola responds to "vagina" can incident

#NEWSWATCH: As a result of one of its cans with the XiTsonga word: "Xitombo" (vagina) printed on it having gone viral on social media last week, Coca-Cola has announced that it will be terminating its nationwide Share a Coke activation at the end of February...

8 Feb 2019

Turkish Airlines teams up with Lego again
Turkish Airlines teams up with Lego again

Turkish Airlines has teamed up with the Lego Movie team to create a new safety video featuring no less than 20-million of the toy bricks...

8 Feb 2019

Next-level branding for the next generation
Next-level branding for the next generation

Joe Public United's team of brand design specialists have written and crafted a White Paper that unpacks the trends and truths of today's youth market, which, contrary to what many believe, is not actually the Millenial Generation...

Issued by Joe Public United 8 Feb 2019

Image © Choerograph via
Listen up! Why Mastercard is becoming a sonic brand

Get ready to recognise the Mastercard brand not only with your eyes but also your ears. That's right, the latest phase of its brand evolution involves sonic melody that's set to form part of your Mastercard brand experience in the future...

By Leigh Andrews 8 Feb 2019

#NewCampaign: Ackermans celebrates self-love w/ #IAmMe lingerie campaign
#NewCampaign: Ackermans celebrates self-love w/ #IAmMe lingerie campaign

Ackermans' latest Valentine's Day campaign, 'I Am Me' (#IAmMe) was conceptualised and produced in partnership with the retailer's lead creative agency 99c and is calling on South African women to celebrate their true selves and each other...

7 Feb 2019

#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice
#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice

Jared Kushner has been appointed creative director at Digitas Liquorice Johannesburg...

By Jessica Tennant 7 Feb 2019

#NewBiz: Clay Creative wins City & Guilds
#NewBiz: Clay Creative wins City & Guilds

New agency kid on the block, Clay Creative recently won the City & Guilds pitch for their international digital account with the agency's soon-to-be-launched #FutureFit concept...

7 Feb 2019

TOWER aims to surpass its best with innovative branding
TOWER aims to surpass its best with innovative branding

With a remarkable 52 years under its belt, TOWER, South Africa's largest home and office stationery supplier is aiming for bigger and better with a fresh new look.

Issued by TOWER 7 Feb 2019

Brand parity? There is more to this than meets the eye
Brand parity? There is more to this than meets the eye

How frustrating is it that your tiresome annual Brand Health Tracker (BHT) stubbornly shows that no matter how hard you try, brand status quo prevails?...

Issued by All Told 6 Feb 2019

Woolworths pulls "gender stereotyping" Valentine's Day campaign
Woolworths pulls "gender stereotyping" Valentine's Day campaign

#NEWSWATCH: Woolworths has pulled its in-store #LoveAlwaysWins Valentine's Day campaign following social media outrage, this just a few weeks after the retailer's Ubuntu Baba scandal...

5 Feb 2019

John Schnobrich via .
3 shifts that marketers need to consider

Success is dependent on how well one responds. Professional marketers are constantly having to evolve as industries shift. The competitive landscape, in market dynamics and consumer expectations, plays a mammoth role in how marketers respond to these shifts in the industry...

By Pieter Geyser 5 Feb 2019

The brands leading, challenging and exploring in 2019
The brands leading, challenging and exploring in 2019

Coca-Cola dividing their products into three categories - leaders, challengers and explorers - is a good way of defining the future of any brand...

By Jainita Khatri 5 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness
Why savvy instant messaging campaigns can drive global brand awareness

With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

By Marco Broccardo 4 Feb 2019

HKLM refreshes Adapt IT's logo
HKLM refreshes Adapt IT's logo

Strategic branding and communications agency HKLM was recently asked to assist Adapt IT to streamline its brand architecture...

Issued by HKLM 1 Feb 2019

#BizTrends2019: Melissa Attree's top content marketing trends for right now
#BizTrends2019: Melissa Attree's top content marketing trends for right now

Those that fail to prepare, prepare to fail. Luckily, in the January 2019 Meltwater webinar, Ogilvy Cape Town's creative director Melissa Attree explained how to evolve your content marketing strategy for success in 2019...

By Leigh Andrews 31 Jan 2019

Celebrating 80 years of gold
Celebrating 80 years of gold

Berge Farrell was tasked to design the packaging for a special, limited edition of Klipdrift Brandy - exclusively created in celebration of 80 years of the iconic heritage of Klipdrift Brandy making in South Africa...

Issued by Berge Farrell 31 Jan 2019

Are your emails building brand trust?
Are your emails building brand trust?

Would you let your employees send out personal letters on the company letterhead? Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding?...

By Paula Sartini 31 Jan 2019

#RecruitmentFocus: Why employer branding is vital even in the midst of a stagnating economy
#RecruitmentFocus: Why employer branding is vital even in the midst of a stagnating economy

While employer branding has made significant inroads into the South African market, with a number of companies leveraging its benefits, its relevance and how to purposefully implement it does still seem to leave many indifferent...

By Sindy Peters 29 Jan 2019

If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands in South Africa and the rest of the world will be those that work to restore consumers' trust in a toxic environment...

By Rachel Thompson, Issued by GfK South Africa 24 Jan 2019

Meet the brand parents
Meet the brand parents

The home logo test confirms it! The news that you're expecting. In the months to come the cluster of pixels that is your logo-to-be, will be taking form. You will likely experience a variety of labour pains, but be warned fewer than five percent of logos actually arrive on their due date...

Issued by Off the Shelf marketing 24 Jan 2019

Topaz Booysen, head of marketing at Popimedia.
#BizTrends2019: We're in denial about the death of loyalty

As consumers, we're enjoying unprecedented variety in shopping aisles that span continents and are more vocal, demanding and unforgiving of brands than ever before...

By Topaz Booysen 24 Jan 2019

Michelle Beh, managing and strategy director at The Jupiter Drawing Room.
#BizTrends2019: Embracing uncertainties and change to survive 2019

The year 2018 was one of uncertainty and scandals rocked the world, South Africa and advertising - forcing changes to take place...

By Michelle Beh 24 Jan 2019

How well do you know the consumers who use your brand?
How well do you know the consumers who use your brand?

Before you can begin formulating brand strategy, you have to ask the question, "Who uses the brand?" In fact, this is not a single question, but many questions...

Issued by All Told 23 Jan 2019

Position, position, position
Position, position, position

The position of a property is a key factor dictating potential value when a property is up for rental or sale. In branding terms 'positioning' is the art of ensuring companies, products or services attain best returns for acquisition or investment...

Issued by Off the Shelf marketing 23 Jan 2019

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