#MarketingFridays: Are journalists the new marketing superstars?
#MarketingFridays: Are journalists the new marketing superstars?

In this video, Nyiko Chauke of Marketing Fridays says that in the age of content marketing, those with the ability to tell engaging stories are going to win at the content game...

2 days ago

Uber is the Uber of Uber
Uber is the Uber of Uber

The third and latest rebrand of Uber has removed all references to taxis and transport. It is a completely generic corporate identity and Nicholas Kuhne says he thinks this has been done very strategically...

By Nicholas Kuhne 3 days ago

#BehindtheSelfie with... Damon Stapleton
#BehindtheSelfie with... Damon Stapleton

This week, we got behind the selfie with SA export Damon Stapleton, now chief creative officer at DDB New Zealand...

By Leigh Andrews 19 Sep 2018

The biggest lessons brands can learn from music artists
The biggest lessons brands can learn from music artists

Siphiwe Mpeta tackles the topic of personal branding by using music as a frame of reference...

By Siphiwe Mpeta 19 Sep 2018

Screen grabs from the ad.
#OrchidsandOnions: Nike's Caster Semenya ad just does it

Great marketing is one thing, poor customer service and incompetence is another - and that's why Telkom gets both an Orchid and an Onion this week...

By Brendan Seery 18 Sep 2018

A scene from Dr Beal's presentation for Spark Media.
The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 18 Sep 2018

Grid gives meaning to FNB Joburg Art Fair
Grid gives meaning to FNB Joburg Art Fair

As brand custodians of FNB's core positioning 'helping people help themselves', and with these tenets of empowerment and enablement in mind, Grid Worldwide embarked on the strategic realignment of key FNB sponsorship properties in 2018...

Issued by Grid Worldwide 18 Sep 2018

Senior procurement consultant, Nolundi Magqaza and founder of AdOps, Angelika Kempe.
New initiative connects 100% black-owned agencies with corporate clients

Marketing agency value management company, AdOps's Angelika Kempe is teaming up with Nolundi Magqaza, a senior procurement consultant in an initiative to connect 100% black-owned advertising, communications and marketing agencies with corporate clients...

17 Sep 2018

#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism
#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by...

By Leigh Andrews 17 Sep 2018

Give your brand the space to grow on Bizcommunity
Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

Elon Musk © .
Does influence come at too high a price?

Steve Jobs, Mark Zuckerberg and Cheryl Sandberg all achieved celebrity status and added clout to their companies' social media presence. But once you hitch a personality to your brand, their actions (good or bad) are nearly impossible to uncouple from their business...

By Estelle Nagel 13 Sep 2018

Boomtown gets Milki to #idairyu consumers
Boomtown gets Milki to #idairyu consumers

"Live life to the full" is the message in the latest campaign for Milki, the First Choice full-cream flavoured milk. Created by Boomtown, the digital campaign brings to life what it means to 'live life to the full'...

Issued by Boomtown 13 Sep 2018

The tango of Donald Trump and Nike
The tango of Donald Trump and Nike

Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position that was not controversial. A position where you attacked your competitors and nobody else. You stayed in your lane. Stuck to your knitting...

By Damon Stapleton 12 Sep 2018

100 Most Influential Young Africans
100 Most Influential Young Africans

South Africa's award-winning entrepreneur, founder and chief of DNA Brand Architects, Sylvester Chauke, has made the 2018 list of 100 Most Influential Young Africans...

12 Sep 2018

Let's get personal - why personalisation is the biggest consumer trend of 2018
Let's get personal - why personalisation is the biggest consumer trend of 2018

The world spins quicker with social media, technology and innovation escalating consumer needs, wants and expectations. The only constant that marketers have to work with is that their consumer is an individual, and not just a mere number on a chart...

Issued by Haveyouheard 11 Sep 2018

Screen grab from the ad.
#OrchidsandOnions: Nando's not chicken in deflating egos

A huge fail for your billboard outside the Wanderers featuring the name 'Rabada', Web Africa. Speed over to collect your Onion...

By Brendan Seery 11 Sep 2018

Tastic Rice repositions masterbrand, innovates with two new variants
Tastic Rice repositions masterbrand, innovates with two new variants

Tastic Rice has taken to the small screen to communicate its new masterbrand campaign, as well as the launch of two new variants in the rice market...

Issued by FCB Africa 11 Sep 2018

Spree brand to fold into Superbalist in October
Spree brand to fold into Superbalist in October

The announcement in June that SA's online fashion juggernauts, Spree and Superbalist, will merge into one focused platform, left many questions regarding the branding of the new entity.

10 Sep 2018

Packaging design for SA's competitive private label category
Packaging design for SA's competitive private label category

Premium private label products are popping up everywhere, despite tough economic conditions in South Africa. Clever retailers are clawing back profit margins by expanding their current private label offerings...

5 Sep 2018

Customer service remains top of the list
Customer service remains top of the list

Customers choose brands that value them and understand their needs...

By Werner Theron 4 Sep 2018

#Loeries2018: Tres Colacion and Giancarlo Rodas on winning a Grand Prix for 'Lucky Face'
#Loeries2018: Tres Colacion and Giancarlo Rodas on winning a Grand Prix for 'Lucky Face'

Impact BBDO Dubai took home a Grand Prix for La Libanaise Des Jeux's 'Lucky Face' in the integrated campaign category at this year's Loerie Awards on Saturday, 18 August at the Durban ICC...

By Jessica Tennant 4 Sep 2018

5 ways CX is emotional rather than rational
5 ways CX is emotional rather than rational

Brendon Bairstow-Klopper suggests that it is more sensible to take a macro-level view by practising the peak-end rule. The peak-end rule says that customers remember their peak-experience with a brand, rather than specific interactions...

By Brendon Bairstow-Klopper 4 Sep 2018

The Mann brothers - Mic, Shayne and Kevin.
How to leapfrog your industry's disruption and future-proof Africa

Mann Made recently disrupted themselves before anyone else could with a rebrand. Here's how what started out as a wedding video company by three brothers in 2000 has transformed into a storytelling, forward-thinking, 65-employee strong experiential brand agency that hosts the SingularityU SA Summit...

By Leigh Andrews 4 Sep 2018

Mimi Kalinda, co-founder and managing director of Africommunications Group.
Innovation vital to Africa's DNA, but so is strategic communication

Innovation is a critical part Africa's DNA, but it only plays a part in shaping the continent's narrative when the world becomes aware of it...

By Mimi Kalinda 3 Sep 2018

Publicis Machine's Martell Cognac VS Single Distillery influencer campaign connects
Publicis Machine's Martell Cognac VS Single Distillery influencer campaign connects

How do you get the attention of the smoothest crew in town? Those to whom cool comes easy, on whom success rests comfortably and with whom both people and brands want to mingle?..

Issued by Publicis Machine 3 Sep 2018

SKYN condoms is on a mission to #SaveIntimacy
SKYN condoms is on a mission to #SaveIntimacy

SKYN condoms and lubricants has launched a new platform centred on one resounding purpose: Save intimacy, which is about celebrating technology that brings you together...

Issued by ACDOCOSA 31 Aug 2018

Photo by Roy Esterhuysen / 2018 Loerie Awards /
Loeries2018: Pete Case on winning a Grand Prix for 'The World's First Baby Marathon'

Ogilvy Johannesburg took home a Grand Prix for Kimberly-Clark's 'The World's First Baby Marathon' in the film communication category at this year's Loerie Awards on Saturday, 18 August at the Durban ICC...

By Jessica Tennant 31 Aug 2018

Tactical war rooms: The key to sponsorship success
Tactical war rooms: The key to sponsorship success

Mike Stopforth elaborates on how brands can leverage tactical war rooms for content excellence around sponsorship properties...

By Mike Stopforth 30 Aug 2018

Big social on a small budget
Big social on a small budget

Wayne Flemming tackles the issues and provides solutions to the ultimate small business question, how do you do social media on a small budget?...

By Wayne Flemming 29 Aug 2018

Are you telling me, or are you selling me?
Are you telling me, or are you selling me?

Nicci Jones looks at keeping rogue influencers in (legal) check...

By nicci jones 29 Aug 2018

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