Gareth Pearson
Customer data - the powerful competitive tool brand owners are overlooking

Necessity is the mother of all invention, Plato said. Never has this sentiment been more relevant than right now, when brand owners, manufacturers and retailers are being forced to innovate to remain competitive in an increasingly difficult business environment...

By Gareth Pearson, Issued by BMi Research 12 Feb 2019

Assessing marketing for business relevance
Assessing marketing for business relevance

Two different Forrester reports published in 2018 ring the alarm bells for branding, communications and traditional advertising agencies...

By Jonathan Houston, Issued by HKLM 12 Feb 2019

Next-level branding for the next generation
Next-level branding for the next generation

Joe Public United's team of brand design specialists have written and crafted a White Paper that unpacks the trends and truths of today's youth market, which, contrary to what many believe, is not actually the Millenial Generation...

Issued by Joe Public United 8 Feb 2019

TOWER aims to surpass its best with innovative branding
TOWER aims to surpass its best with innovative branding

With a remarkable 52 years under its belt, TOWER, South Africa's largest home and office stationery supplier is aiming for bigger and better with a fresh new look.

Issued by TOWER 7 Feb 2019

Brand parity? There is more to this than meets the eye
Brand parity? There is more to this than meets the eye

How frustrating is it that your tiresome annual Brand Health Tracker (BHT) stubbornly shows that no matter how hard you try, brand status quo prevails?...

Issued by All Told 6 Feb 2019

HKLM refreshes Adapt IT's logo
HKLM refreshes Adapt IT's logo

Strategic branding and communications agency HKLM was recently asked to assist Adapt IT to streamline its brand architecture...

Issued by HKLM 1 Feb 2019

Celebrating 80 years of gold
Celebrating 80 years of gold

Berge Farrell was tasked to design the packaging for a special, limited edition of Klipdrift Brandy - exclusively created in celebration of 80 years of the iconic heritage of Klipdrift Brandy making in South Africa...

Issued by Berge Farrell 31 Jan 2019

If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands in South Africa and the rest of the world will be those that work to restore consumers' trust in a toxic environment...

By Rachel Thompson, Issued by GfK South Africa 24 Jan 2019

Meet the brand parents
Meet the brand parents

The home logo test confirms it! The news that you're expecting. In the months to come the cluster of pixels that is your logo-to-be, will be taking form. You will likely experience a variety of labour pains, but be warned fewer than five percent of logos actually arrive on their due date...

Issued by Off the Shelf marketing 24 Jan 2019

How well do you know the consumers who use your brand?
How well do you know the consumers who use your brand?

Before you can begin formulating brand strategy, you have to ask the question, "Who uses the brand?" In fact, this is not a single question, but many questions...

Issued by All Told 23 Jan 2019

Position, position, position
Position, position, position

The position of a property is a key factor dictating potential value when a property is up for rental or sale. In branding terms 'positioning' is the art of ensuring companies, products or services attain best returns for acquisition or investment...

Issued by Off the Shelf marketing 23 Jan 2019

The heart and soul of research
The heart and soul of research

Refiloe Hoohlo-Zephyrine believes that asking the right questions is the key to a winning strategy...

By Refiloe Hoohlo-Zephyrine, Issued by Blue Apple 22 Jan 2019

Redefining the national conversation as Brand South Africa, BLSA and SA INC. join forces
Redefining the national conversation as Brand South Africa, BLSA and SA INC. join forces

The team at Regency Global, producers of the SA INC. TV series, has announced a partnership with Brand South Africa and BLSA...

Issued by Brand South Africa 18 Jan 2019