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Launch of Savanna Dry Angry Lemon
A limited edition of Savanna Dry Angry Lemon, available for this summer only, has been released to create some excitement in the cider category. Playing on the quirky side of dry, it is a cider with a splash of lemon, for a distinctively fresh taste.
"Over and above the wow factor of our funky Limited Edition, its release will be supported through TV, radio and product promotion. It offers consumers another take on the popular brand ritual of popping a lemon wedge into the neck of the bottle," says Marcel Swain, Savanna's marketing manager.
Available from October onwards, the RSP for this Limited Edition cider is R59.95 per 6-pack and R215 per case. For more information, go to www.savanna.co.za.
