The rapid pace of digital change is re-writing the rule book and forcing companies to innovate and exceed customer expectations to stay ahead - and afloat. Yet Accenture research finds that only 7% of brands are exceeding customer expectations and, even worse, 25% don't meet customer expectations at all.
Hans Zachar 1 day ago
Online retail is part of the much bigger picture of frictionless commerce where online is moving offline and offline to online (O2O). Driving this is time and convenience.
Danette Breitenbach 1 day ago
Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand and grow their range, but it also grew the category, bringing new users into the category.
Danette Breitenbach 9 Nov 2018
Despite retailers widening their repertoire, baskets are shrinking as tough times for shoppers dictate more planning and less impulse shopping. This is impacting on how shoppers take advantage of promotions which can have dire consequences for brands.
Danette Breitenbach 8 Nov 2018
Game's 2018 Black Friday sale is going to be bigger and better than ever before! Shoppers across the country and continent will be able to snap up incredible deals at unbeatable prices.
Arc SA 8 Nov 2018
Businesses have a number of options when wanting to revisit their workforce models and solutions. The Constitutional Court judgement in the Woolworths matter requires that this is done properly to pass legal muster.
Jonathan Goldberg 8 Nov 2018
The informal trade can fundamentally alter the fortunes of brands in South Africa, and yet market research remains limited to anecdotal evidence and assumptions which couldn't be further from the actual truth happening on the ground, according to informal trade and distribution data company, 5M2T (5 Minutes 2 Town).
7 Nov 2018
A new interactive installation designed by award-winning designer Es Devlin, and commissioned by Mercedes-Benz South Africa, is now open to the public...
7 Nov 2018
To amplify its online shopping presence, TFG has relaunched its e-commerce platform as a marketplace called myTFGworld.com.
Lauren Hartzenberg 7 Nov 2018
Achieving long-term brand loyalty has become brutally difficult for South African retailers. Mobile represents an unparalleled opportunity for savvy retailers to reach customers in more personalised, efficient and powerful ways - paving the way for a new era of data-driven brand loyalty.
Gareth Hawkey 7 Nov 2018
One of the world's fastest-growing food production industries, aquaculture, is harming the marine environment and people's lives with intensive fish farms. Fish farming was promoted to contribute to meeting the rising demand for food. But it has brought its own problems.
Irmak Ertör 7 Nov 2018