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Creative Circle results for January 2011

8 Mar 2011

The results of the Creative Circle judging for January 2011 are in but, according to chairperson Justin Gomes of FoxP2, the pickings were slim in the majority of categories, considering the looming Cannes deadline.

Creative Circle results for January 2011

Category	January 2011
Print	1. Volkswagen/Blue Motion Camp. "Save the Vaal Environment/Dyer Island Conservation Trust/Harvest of Hope/Mveledzo Community Org." - Ogilvy Cape Town
	2. Avis/Luxury Car Rental "Reunion" - Ireland/Davenport
	3. Allan Gray "Waity Katy" - KingJames
Ambient/outdoor	1. Volkswagen/Golf 6 "Marching Band" - Ogilvy Cape Town
	2. Distell/Hunter's Cider "Snow Globe" - Net#work BBDO Cape Town
TV/cinema	1 Nando's/Mkhulu Boss Meal "Nando's Ceo" - Black River FC
	2. Kalhari.net "Art Class" - JWT Cape Town
Radio	1. Toyota/Hilux Man Up "Bedtime Story" - Draftfcb Johannesburg
	2. Galderma/Bernzac "Brad" - Net#work BBDO Johannesburg
	3. The Johannesburg Planetarium "It's a Big Universe" - Ireland/Davenport
	3. Bang & Olufsen/Speakers "Blues" - TBWA\Hunt\Lascaris Johannesburg

January 2011 judges
Justin Gomes, FoxP2 (chairperson)
Chris Gotz, Ogilvy
Conn Bertish, JWT
Clinton Bridgeford, Y&R
Jonathan Beggs, TJDR
Livio Tronchin, Derrick
Kirk Gainsford, Lowe Bull
PJ Kensley, Singh & Son
Francois de Villiers, Draftfcb
Alexis Beckett, Net#work BBDO
Devin Kennedy, KingJames

Category	January 2011 chair comments
General	Slim pickings in the majority of categories, considering the looming Cannes deadline. Judges struggled to find three winners in each category, but the winners were clear-cut. Good to see the agencies putting effort into the AVs for the Ambient/Outdoor category. TBWA Chiat Day's Gatorade Replay AV set the standards last year, with the Pink Pony Party AV following close behind this year. In the radio category, single executions were picked out from within campaigns for both first and second place. On the radio front, a lot of really drawn-out one-minuters which struggled to hold the judges' attention. In the print category, the VW Ad Donation campaign stood out, while TV was generally poor this month. Good luck to all the agencies for the upcoming awards season - keep pushing, there's gold in them hills. Or a finalist, at least.

Category

January 2011 chair comments

General

Slim pickings in the majority of categories, considering the looming Cannes deadline. Judges struggled to find three winners in each category, but the winners were clear-cut. Good to see the agencies putting effort into the AVs for the Ambient/Outdoor category. TBWA Chiat Day's Gatorade Replay AV set the standards last year, with the Pink Pony Party AV following close behind this year.

In the radio category, single executions were picked out from within campaigns for both first and second place. On the radio front, a lot of really drawn-out one-minuters which struggled to hold the judges' attention.

In the print category, the VW Ad Donation campaign stood out, while TV was generally poor this month.

Good luck to all the agencies for the upcoming awards season - keep pushing, there's gold in them hills. Or a finalist, at least.

For more, go to www.creativecircle.co.za.