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Yellow Pencil for BBDO Cape Town
LONDON: Out of merely two South African nominations this year, the country's only Yellow Pencil at the 2008 D&AD Awards has been scooped by BBDO Cape Town in Radio Advertising for its Marshall Music “Drums” commercial - one of the only two Yellow Pencils in Radio. The awards ceremony, at which an unprecedented number of Black Pencils were handed out, took place tonight, Thursday, 15 May 2008, at the Royal Festival Hall in London.
BBDO Cape Town receives its Yellow Pencil at 2008 D&AD Awards. Picture by Mark Forrester.
“Drums” also received a Merit award at The One Show, also in New York, on 8 May. For more, see Bizcommunity.com's guest blogger's coverage of the D&AD Awards on the Bizcommunity.com breaking news blog.
“Another record broken - the first time in our 45-year history when six Black pencils have been awarded,” said D&AD president Simon Waterfall. “This goes to show the impact this diverse range of creative fields are having in pushing forward the wider industry, marketing, and popular culture.”
The Black Pencil was presented to six creative teams: Fallon's ‘Gorilla' for Cadbury won in TV & Cinema Advertising, ‘The National Gallery Grand Tour' by The Partners in Poster Advertising, ‘Get the Glass' by Goodby, Silverstein & Partners, and Projector Inc, for ‘Uniqlock' in Online Advertising. Apple won two Black Pencils for the iMac and the iPhone, ,making the multinational design company the biggest single winner of Black Pencils in D&AD's 45-year history, with six won since 1999.
Total of 64 Yellow Pencils
A total of 64 Yellow Pencils were awarded across 30 juries. BBH and Hakuhodo set the benchmark by winning the first two Yellow Pencils in Mobile Marketing. WCRS won two Pencils in TV & Cinema Crafts for ‘Effortless' for Brylcreem and Nintendo UK won two Yellow Pencils in Gaming for Super Mario Galaxy and The Legend of Zelda: Phantom Hourglass.
Brazilian designers won two Yellow Pencils this year - Marcio Kogan Architect and Isay Weinfeld both won in Environmental Design. Australian design group Mash won a Yellow Pencil in Packaging Design for their wine labels for Vittolo. Motion Blur won one of three Yellow Pencils in Viral for ‘Train' for Hydro. JWT San Juan won the first Yellow Pencil for Puerto Rico for the Muscular Dystrophy Association.
Concluded Waterfall, “I, of course will now no longer talk to any of these winners, having failed to bag one of the most elusive and exclusive awards on the creative planet. I can only sulk and plot their downfall - terribly English of me! The D&AD Black Pencil: creative natural selection at work.”
All of the winning work can be viewed at www.dandad.org/awards08. The D&AD Annual 2008 will be published in September and will be designed by Neville Brody.
Facts and figures
| 2008 | 2007 | 2006 | 2006 | 2005 |
|---|---|---|---|---|
| Pieces of work entered | Over 25 500 | 25 000 | over 24 500 | 24 00 |
| Nations | 67 | 58 | 61 | 58 |
| Number of entries selected for D&AD Annual | 690 | 714 | 744 | 753 |
| Nominations | 143 | 151 | 142 | 125 |
| Yellow Pencils | 64 | 59 | 54 | 60 |
| Black Pencils | 6 | 2 | 2 | 4 |
Complete list of winners
| Jury | Category | Award Status | Entrant | Country | Title | Client | Brand |
|---|---|---|---|---|---|---|---|
| Online Advertising | Digital Advertising Campaigns | Black Pencil | Projector Inc. | Japan | Uniqlock | Uniqlo | Uniqlock |
| Poster Advertising | Poster Advertising Campaigns | Black Pencil | The Partners | UK | The National Gallery Grand Tour | The National Gallery | The National Gallery |
| Product Design | Leisure | Black Pencil | Apple, Inc. | US | iPhone | Apple, Inc. | Apple, Inc. |
| Product Design | Work & Industry | Black Pencil | Apple, Inc. | US | iMac | Apple, Inc. | Apple, Inc. |
| TV & Cinema Advertising | TV Commercials 61-120 seconds | Black Pencil | Fallon London | UK | Gorilla | Cadbury's | Dairy Milk |
| Websites | Animation & Motion Graphics | Black Pencil | Goodby, Silverstein & Partners | US | Milk Get the Glass Site | California Fluid Milk Processors Advisory Board | Milk |
| Art Direction | Press Advertising | Yellow Pencil | DDB London | UK | Womenswear | Harvey Nichols | Wonderful Life |
| Book Design | Book Front Covers | Yellow Pencil | The Orion Publishing Group | UK | Schild's Ladder / Hyperion / The Separation / Blood Music / Altered Carbon / Fairyland / Evolution | Gollancz | Future Classics |
| Branding | New Branding Schemes: Small Business | Yellow Pencil | GJP Advertising | Canada | Down Below Menu | Gee Beauty | Down Below |
| Broadcast Innovations | Broadcast Innovations | Yellow Pencil | BBDO New York | US | HBO Voyeur | HBO | HBO |
| Broadcast Innovations | Broadcast Innovations | Yellow Pencil | BETC Euro RSCG | France | Ebay | Ebay | Ebay |
| Digital Installations | Digital Installations | Yellow Pencil | Music Technology Group | Spain | Reactable | Reactable | |
| Digital Installations | Digital/Direct | Yellow Pencil | Ogilvy Beijing | China | Don't Leave | WWF | WWF |
| Digital Installations | Digital/Direct | Yellow Pencil | Springer & Jacoby Werbeagentur GmbH & Co. KG | Germany | Olympus PT-029 "Underwatercase" | Olympus Europa GmbH | Olympus mju 600 |
| Environmental Design | Exhibitions | Yellow Pencil | Kossmann.dejong | Netherlands | Bisj Poles, Sculptures from the Rainforest | Tropenmuseum Amsterdam | Museum |
| Environmental Design | Installations | Yellow Pencil | Graft | US | Pink Project | Make It Right Organization | |
| Environmental Design | Installations | Yellow Pencil | Music Technology Group | Spain | Reactable | Reactable | |
| Environmental Design | Leisure & Tourism | Yellow Pencil | Atelier Markgraph GmbH | Germany | Sound of the Squares | Stadtmarketing Mannheim GmbH | The City of Mannheim |
| Environmental Design | Leisure & Tourism | Yellow Pencil | Stanton Williams | UK | The Belgrade Theatre | The Belgrade Theatre | Stanton Williams |
| Environmental Design | Public Space & Community | Yellow Pencil | Marcio Kogan Architect | Brazil | Prime Time | Christine Bruder | Prime Time |
| Environmental Design | Retail & Services | Yellow Pencil | Isay Weinfeld | Brazil | Livraria da Vila | Samuel Seibel | Livraria da Vila |
| Environmental Design | Workplace | Yellow Pencil | Hirotaka Satoh Architecture & Design | Japan | Machiya Office | Hirayama Electric Inc. | Hirayama Electric Inc. |
| Gaming | Console Games | Yellow Pencil | Nintendo UK | UK | Super Mario Galaxy | Nintendo | Nintendo |
| Gaming | Handheld Games | Yellow Pencil | Nintendo UK | UK | The Legend of Zelda: Phantom Hourglass | Nintendo | Nintendo |
| Gaming | Online Games | Yellow Pencil | Goodby, Silverstein & Partners | US | Milk Get the Glass Game | California Fluid Milk Processors Advisory Board | Milk |
| Illustration | Book Design | Yellow Pencil | Tate Publishing | UK | Sometimes I Think, Sometimes I am | Tate Publishing | Tate |
| Integrated | Integrated | Yellow Pencil | BBDO New York | US | HBO Voyeur | HBO | HBO |
| Integrated | Integrated | Yellow Pencil | Crispin Porter + Bogusky | US | Coke vs Coke Zero | Coke Zero | Coke Zero |
| Integrated | Integrated | Yellow Pencil | McCann Worldgroup San Francisco, T.A.G., AKQA | US | Believe | Microsoft Xbox | Halo 3 |
| Magazine & Newspaper Design | Entire Magazines | Yellow Pencil | Carl's Cars Magazine | Norway | Carl's Cars 19 - 22 | Carl's Cars | Carl's Cars |
| Magazine & Newspaper Design | Entire Magazines | Yellow Pencil | Top Publishers | Netherlands | Fantastic Man | Fantastic Man | Fantastic Man |
| Mobile Marketing | Mobile Marketing | Yellow Pencil | BBH | UK | Lynx Get In There | Unilever | Lynx |
| Mobile Marketing | Mobile Marketing | Yellow Pencil | Hakuhodo Inc. | Japan | World's Worst War | Tohato Inc. | Tyrant Habanero, Satan Jolokia |
| Online Advertising | Digital Advertising Campaigns | Yellow Pencil | 777interactive | Japan | Color Tokyo! | Sony Marketing Inc. | Bravia |
| Packaging Design | Packaging | Yellow Pencil | Mash | Australia | Changing Lanes | Viottolo | Changing Lanes |
| Press Advertising | Magazine Press Advertising Colour | Yellow Pencil | BBH | UK | F**k Off | Barnardo's | Barnardo's |
| Press Advertising | Newspaper Press Advertising Black & White | Yellow Pencil | DDB Amsterdam | Netherlands | Product Recall | Pon's Automobielhandel B.V. | Volkswagen |
| Press Advertising | Newspaper Press Advertising Colour | Yellow Pencil | BBH | UK | F**k Off | Barnardo's | Barnardo's |
| Product Design | Home | Yellow Pencil | Whipsaw Inc | US | Natural Nurser | Adiri | Adiri |
| Product Design | Leisure | Yellow Pencil | Apple, Inc. | US | iPod touch | Apple, Inc. | Apple, Inc. |
| Radio | Radio Commercials | Yellow Pencil | BBDO Cape Town | South Africa | "Drums" | Marshall Music | Marshall Music |
| Radio | Radio Commercials | Yellow Pencil | JWT San Juan | Puerto Rico | Routine | MDA Puerto Rico | MDA |
| TV & Cinema Advertising | TV Commercials 41-60 seconds | Yellow Pencil | TBWA\Chiat\Day New York | US | Touch | Mars | Skittles |
| TV & Cinema Crafts | Animation & Visual Effects | Yellow Pencil | CHI & Partners | UK | Wave | Big Yellow Storage Company | Big Yellow |
| TV & Cinema Crafts | Animation & Visual Effects | Yellow Pencil | Passion Pictures | UK | Play-Doh | Sony | Sony Bravia |
| TV & Cinema Crafts | Direction | Yellow Pencil | Academy | UK | Time Theft | Vodafone | Vodafone |
| TV & Cinema Crafts | Direction | Yellow Pencil | Gorgeous | UK | Play Doh | Sony Bravia | Sony Bravia |
| TV & Cinema Crafts | Direction | Yellow Pencil | Rattling Stick | UK | Dangerous Liaisons | Levi's | Levi's |
| TV & Cinema Crafts | Editing | Yellow Pencil | BBH | UK | Time Theft | Vodafone | Vodafone |
| TV & Cinema Crafts | Editing | Yellow Pencil | Work | UK | Dangerous Liaisons | Levi's | Levi's |
| TV & Cinema Crafts | Practical Special Effects | Yellow Pencil | Fallon London | UK | Cake | Skoda | Fabia |
| TV & Cinema Crafts | Practical Special Effects | Yellow Pencil | Fallon London | UK | Belonging | Orange | Orange |
| TV & Cinema Crafts | Practical Special Effects | Yellow Pencil | WCRS | UK | Effortless | Sara Lee | Brylcreem |
| TV & Cinema Crafts | Production Design | Yellow Pencil | WCRS | UK | Effortless | Sara Lee | Brylcreem |
| TV & Cinema Crafts | Sound Design | Yellow Pencil | Dab Hand Media | UK | Interview | Tide | Tide |
| TV & Cinema Crafts | Use of Music | Yellow Pencil | Academy | UK | Music Pieces | Sony | Walkman |
| TV & Cinema Crafts | Use of Music | Yellow Pencil | Fallon London | UK | Gorilla | Cadbury's | Dairy Milk |
| TV & Cinema Graphics | TV & Promotions, Stings & Programme Junctions | Yellow Pencil | Fallon London | UK | Meat | BBC | BBC3 |
| TV & Cinema Graphics | TV Brand Identities | Yellow Pencil | Channel 4 | UK | E4 Refresh-Loading Bay / E4 Refresh-Beach / E4 Refresh-Hotel / E4 Refresh-Barn / E4 Refresh-Front Room | Channel 4 | E4 |
| Viral | Animation & Motion Graphics | Yellow Pencil | The Viral Factory | UK | How We Met | Samsung Electronics Co, Ltd | Samsung Mobile |
| Viral | Direction | Yellow Pencil | Motion Blur | Norway | Train | Hydro | Engineers |
| Viral | Viral Films | Yellow Pencil | Cutwater | US | Sunglass Catch | Ray-Ban | Ray-Ban |
| Websites | Microsites | Yellow Pencil | Projector Inc. | Japan | UNIQLOCK | UNIQLO | UNIQLOCK |
| Writing for Advertising | TV & Cinema Advertising | Yellow Pencil | Mother | UK | Michael Madsen / Mena Suvari / Val Kilmer / Macaulay Culkin | Orange | Orange |
Breakdown of Pencils by jury and Pencil type
| Jury | Yellow Pencil | Black Pencil | Grand Total |
|---|---|---|---|
| TV & Cinema Crafts | 14 | 14 | |
| Environmental Design | 8 | 8 | |
| Product Design | 2 | 2 | 4 |
| Viral | 3 | 3 | |
| Press Advertising | 3 | 3 | |
| Digital Installations | 3 | 3 | |
| Integrated | 3 | 3 | |
| Gaming | 3 | 3 | |
| Websites | 1 | 1 | 2 |
| Broadcast Innovations | 2 | 2 | |
| Magazine & Newspaper Design | 2 | 2 | |
| Mobile Marketing | 2 | 2 | |
| Online Advertising | 1 | 1 | 2 |
| TV & Cinema Graphics | 2 | 2 | |
| TV & Cinema Advertising | 1 | 1 | 2 |
| Radio | 2 | 2 | |
| Writing for Advertising | 1 | 1 | |
| Branding | 1 | 1 | |
| Book Design | 1 | 1 | |
| Art Direction | 1 | 1 | |
| Poster Advertising | 1 | 1 | |
| Packaging Design | 1 | 1 | |
| Illustration | 1 | 1 | |
| Grand Total | 58 | 6 | 64 |
Breakdown by country and Pencil type
| Country | Black Pencil | Yellow Pencil | Grand Total |
|---|---|---|---|
| UK | 2 | 27 | 29 |
| US | 3 | 10 | 13 |
| Japan | 1 | 4 | 5 |
| Netherlands | 3 | 3 | |
| Brazil | 2 | 2 | |
| Spain | 2 | 2 | |
| Germany | 2 | 2 | |
| Norway | 2 | 2 | |
| France | 1 | 1 | |
| China | 1 | 1 | |
| Puerto Rico | 1 | 1 | |
| South Africa | 1 | 1 | |
| Canada | 1 | 1 | |
| Australia | 1 | 1 | |
| Grand Total | 6 | 58 | 64 |
Breakdown by brand and Pencil type
| Brand | Black Pencil | Yellow Pencil | Grand Total |
|---|---|---|---|
| Apple, Inc. | 2 | 1 | 3 |
| Vodafone | 2 | 2 | |
| Uniqlock | 1 | 1 | 2 |
| Barnardo's | 2 | 2 | |
| Reactable | 2 | 2 | |
| Orange | 2 | 2 | |
| Nintendo | 2 | 2 | |
| Brylcreem | 2 | 2 | |
| Milk | 1 | 1 | 2 |
| Levi's | 2 | 2 | |
| HBO | 2 | 2 | |
| Dairy Milk | 1 | 1 | 2 |
| WWF | 1 | 1 | |
| E4 | 1 | 1 | |
| Ebay | 1 | 1 | |
| Engineers | 1 | 1 | |
| Fabia | 1 | 1 | |
| Fantastic Man | 1 | 1 | |
| Future Classics | 1 | 1 | |
| Halo 3 | 1 | 1 | |
| Down Below | 1 | 1 | |
| Hirayama Electric Inc. | 1 | 1 | |
| Coke Zero | 1 | 1 | |
| Livraria da Vila | 1 | 1 | |
| Lynx | 1 | 1 | |
| Marshall Music | 1 | 1 | |
| MDA | 1 | 1 | |
| Changing Lanes | 1 | 1 | |
| Museum | 1 | 1 | |
| Carl's Cars | 1 | 1 | |
| Olympus mju 600 | 1 | 1 | |
| Bravia | 1 | 1 | |
| Prime Time | 1 | 1 | |
| Ray-Ban | 1 | 1 | |
| Big Yellow | 1 | 1 | |
| Samsung Mobile | 1 | 1 | |
| Skittles | 1 | 1 | |
| Sony Bravia | 1 | 1 | |
| Sony Bravia | 1 | 1 | |
| Stanton Williams | 1 | 1 | |
| Tate | 1 | 1 | |
| The City of Mannheim | 1 | 1 | |
| The National Gallery | 1 | 1 | |
| Tide | 1 | 1 | |
| Tyrant Habanero, Satan Jolokia | 1 | 1 | |
| BBC3 | 1 | 1 | |
| Adiri | 1 | 1 | |
| Volkswagen | 1 | 1 | |
| Walkman | 1 | 1 | |
| Wonderful Life | 1 | 1 | |
| Grand Total | 6 | 57 | 63 |
Breakdown by entrant and Pencil type
| Entrant | Yellow Pencil | Black Pencil | Grand Total |
|---|---|---|---|
| Fallon London | 4 | 1 | 5 |
| BBH | 4 | 4 | |
| Apple, Inc. | 1 | 2 | 3 |
| WCRS | 2 | 2 | |
| Projector Inc. | 1 | 1 | 2 |
| Nintendo UK | 2 | 2 | |
| BBDO New York | 2 | 2 | |
| Academy | 2 | 2 | |
| Music Technology Group | 2 | 2 | |
| Goodby, Silverstein & Partners | 1 | 1 | 2 |
| Work | 1 | 1 | |
| CHI & Partners | 1 | 1 | |
| Crispin Porter + Bogusky | 1 | 1 | |
| Cutwater | 1 | 1 | |
| Dab Hand Media | 1 | 1 | |
| DDB Amsterdam | 1 | 1 | |
| DDB London | 1 | 1 | |
| 777interactive | 1 | 1 | |
| GJP Advertising | 1 | 1 | |
| Channel 4 | 1 | 1 | |
| Gorgeous | 1 | 1 | |
| Graft | 1 | 1 | |
| Hakuhodo Inc. | 1 | 1 | |
| Hirotaka Satoh Architecture & Design | 1 | 1 | |
| Isay Weinfeld | 1 | 1 | |
| JWT San Juan | 1 | 1 | |
| Kossmann.dejong | 1 | 1 | |
| Marcio Kogan Architect | 1 | 1 | |
| Mash | 1 | 1 | |
| McCann Worldgroup San Francisco, T.A.G., AKQA | 1 | 1 | |
| Mother | 1 | 1 | |
| Motion Blur | 1 | 1 | |
| Carl's Cars Magazine | 1 | 1 | |
| BETC Euro RSCG | 1 | 1 | |
| Ogilvy Beijing | 1 | 1 | |
| Passion Pictures | 1 | 1 | |
| BBDO Cape Town | 1 | 1 | |
| Rattling Stick | 1 | 1 | |
| Springer & Jacoby Werbeagentur GmbH & Co. KG | 1 | 1 | |
| Stanton Williams | 1 | 1 | |
| Tate Publishing | 1 | 1 | |
| TBWA\Chiat\Day New York | 1 | 1 | |
| The Orion Publishing Group | 1 | 1 | |
| The Partners | 1 | 1 | |
| The Viral Factory | 1 | 1 | |
| Top Publishers | 1 | 1 | |
| Atelier Markgraph GmbH | 1 | 1 | |
| Whipsaw Inc | 1 | 1 | |
| Grand Total | 58 | 6 | 64 |
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