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Senior Copywriter
Remuneration: | market-related |
Location: | Sandton |
Job level: | Senior |
Type: | Contract |
Reference: | #Senior Digital Copyw |
Company: | TBWA South Africa |
Key purpose
The ability to interrogate the brief and strategy to produce world-class ideas, craft in writing, and results on more digitally focused platforms. This includes social campaigns, an understanding of digital UX/UI-based environments, as well as an understanding of these platforms.
Creative
- Assist the creative directors in building the creative reputation of Hunt Lascaris.
- Take accountability for ensuring all creative output consistently meets the highest quality standards.
- Assist in the presentation of creative work internally and externally in a clear, professional, and impactful manner.
- Produce and craft original and great concepts and designs proactively and in response to creative briefs from existing or potential clients.
- Work with strategy and account management to understand the clients’ brand and manage projects to support the delivery of iconic work for the brand.
- Actively encourage and facilitate collaboration within the creative department and other departments within Hunt Lascaris.
- Stay aware of current trends, popular culture, ideas, and work to stay ahead of the curve and remain relevant and contemporary.
- Consistently develop and refine their craft in a way that demonstrates a real passion for the work they do.
- Contribute to the shop window (local and international awards).
Business management
- Accurately record work time.
- Actively participate in new business pitches and business development when required.
- Spread positive sentiment and avoid contributing to any negative sentiments that could harm Hunt Lascaris’ reputation both internally and externally.
People/collaboration
- Develop skills and knowledge within yourself that anticipate and reflect the changing needs of Hunt Lascaris and its clients through on-the-job development, active participation in the creative department (e.g., disruption, training, and other company initiatives).
- Provide feedback to your creative director regarding improvements that could be made to the creative department and Hunt Lascaris, and play a key role in digital innovation.
- Actively support and involve team members at the appropriate time to resolve issues.
- Encourage all members to look for collaborative ways to make Hunt Lascaris a great place to work.
Knowledge and experience required
- Five years plus as a copywriter in a leading digital agency/company that has generated or can generate and produce world-class ideas and copy for Hunt Lascaris and their clients or potential clients.
- Efficient and versed in writing styles, with an understanding of writing requirements for various digital and traditional media platforms.
- Must have the ability to write economically where necessary but be able to explain with extreme detail when needed.
- Conceptual skills within the digital environment are a key requirement. Must know what conceptually drives engagement and interest in the various digital platforms.
Skills and educational requirements
- Collaborative, especially with a diverse set of creatives.
- Self-motivation, drive, and accountability are key requirements.
- World-class copywriting ability.
- Versatility in writing in English, and/or any of the main vernacular languages.
- Technical writing proficiency.
- Presentation skills.
- Strategically minded.
- Diverse writing style (profound, comedy, epic, poetic).
- Technical understanding of film and content production, edits, sound, music, voice, and direction.
- Culturally aware.
Optional extras
- Influencer, opinion leader, blog site, editorial experience, poetry, After Effects, 3D rendering, illustration, editing, design, songwriter, sound production, artist.
Behavioural attributes
- Inspirational, ambitious, determined, courageous, collaborative, creatively expressive, something to prove, adaptable, can and does embrace change.
- Above all, accountable for the accounts and work they contribute towards.
Posted on 26 Jul 08:26, Closing date 23 Aug
See also: Copywriter
We develop business-changing, culture-defining and award winning ideas for brands. Ranked in the top 3 regional networks in Africa and consistently in the top 10 global agencies.
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Freelance Senior Copywriter | Johannesburg | 26 Jul 09:59 | |
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