Social Media Manager and Business Development Lead

Remuneration:	negotiable basic plus commission
Location:	Johannesburg, Rosebank
Remote work:	Some remote work allowed
Education level:	Degree
Job level:	Mid
Own transport required:	Yes
Travel requirement:	Occasional
Type:	Permanent
Company:	In Your Pocket City Guides

Job description

Job location: Johannesburg, South Africa

Job type: Full-time

Job summary: As the social media manager and business development lead for Johannesburg In Your Pocket, you will play a dual role in managing our social media presence and driving business growth through sales and partnerships. You will be responsible for developing and implementing a comprehensive social media strategy, managing client relationships, and actively pursuing sales opportunities to expand our client base and revenue streams.

Key responsibilities:

• Develop and execute a robust social media strategy to enhance brand awareness, engagement, and audience growth across platforms.
• Create and curate compelling content (text, image, video) that aligns with brand tone and objectives, ensuring consistent and relevant messaging.
• Schedule, plan and implement daily social media posts, monitoring engagement metrics and optimising content performance.
• Coordinate with the editorial team to promote editorial content, events, and partnerships effectively on social media channels.
• Monitor client deliverables and ensure all content deadlines are met, maintaining up-to-date client contracts and relationships.
• Implement paid social media campaigns, monitoring these daily, to achieve cost-effectiveness and optimal return on investment for clients and the company.
• Provide timely reporting and analysis of social media performance, identifying trends, insights, and opportunities for improvement.
• Drive business development efforts by actively seeking new sales opportunities and partnerships to expand the client base.
• Develop and maintain strong client relationships through regular communication, accurate delivery of client content, and strategic recommendations.
• Represent the company at events, creating social media content, and engaging with attendees to enhance brand visibility and network with potential clients.
• Ideate and propose innovative ideas for content, client campaigns, and social media initiatives to drive engagement and growth.

Additional responsibilities:

• Stay informed about changes to key social media platforms and integrate updates into our strategy to optimise performance.
• Review monthly plans and adjust strategies as necessary to meet business goals and client expectations.
• Ensure all social media content is reviewed for accuracy and quality before posting, maintaining brand consistency and integrity.
• Drive newsletter sign-ups through strategic social media initiatives and maintain an updated spreadsheet of subscriber changes.
• Maintain an organised Johannesburg inbox, responding promptly to inquiries and ensuring efficient communication flow.

Key performance indicators:

• Achieve daily updates of client overview and progress, ensuring continuous improvement of client campaign results.
• Conduct weekly assessments of social media performance, reporting on strengths, weaknesses, and growth opportunities.
• Complete client campaign reports within three working days of completion, ensuring comprehensive analysis and actionable insights.
• Meet daily social media posting deadlines, coordinating tags, visuals, and content to optimise engagement and reach.
• Contribute weekly new feature ideas and report on event attendance and networking contacts made.
• Drive sales and business development efforts, achieving targets for new client acquisitions and revenue growth.

• Benefits:

• Basic salary and commission-based incentives for sales and business development achievements.
• Opportunity for professional growth in a dynamic and expanding media company.
• Access to exciting networking opportunities and events in Johannesburg.

Application process: Interested candidates should submit a CV, cover letter, and portfolio (if applicable) demonstrating their experience and qualifications in social media management and business development. Please send your application to [jobsatinyourpocket@gmail.com].

Requirements

• Proven experience as a social media manager and in business development, preferably in media, publishing, or digital marketing.
• Excellent communication skills with the ability to create compelling content, engage with diverse audiences, and negotiate partnerships.
• Strong knowledge of social media platforms, analytics tools, and content management systems.
• Analytical mindset with the ability to interpret data, generate insights, and implement strategic recommendations.
• BA degree in marketing, communications, journalism, or a related field.
• Knowledge of Johannesburg’s cultural landscape and local events is advantageous.
• An appetite for working in an agile small business environment.
• Able to work well independently, and in a team.

Company Description

Johannesburg In Your Pocket is a media, marketing, and events company that produces the leading online cultural guide to Southern Africa’s largest city. We are dedicated to providing practical and entertaining content about Johannesburg’s attractions, events, and lifestyle, working to promote neighbourhoods, and curating unique experiences. We pride ourselves on delivering high-quality, engaging content that showcases both mainstream and lesser-known attractions in the city.

Posted on 19 Jun 10:00, Closing date 30 Jun