Digital Marketing Specialist

Location:	Cape Town, Southern Suburbs
Remote work:	Some remote work allowed
Education level:	Diploma
Job level:	Mid
Type:	Permanent
Company:	Fraxion

Job description

Fraxion is a fast-paced, product-led, and dynamic company that’s innovation forward. As leaders in the spend management space, we develop cloud-based software that simplifies procurement processes and provides mid-size companies with effective solutions for managing, optimising, and analysing business spend. Our solutions are trusted by companies in diverse industries worldwide, and we operate from offices in Cape Town, South Africa and Seattle, USA (head office).

Job title: digital marketing specialist

We are looking for a highly skilled digital marketing specialist to join our team. The successful candidate will be responsible for developing and executing marketing campaigns and initiatives that drive demand and increase lead generation. As this is a performance-driven role, the ideal candidate must have a proven and demonstrable history in leading and executing successful multi-channel digital marketing campaigns leveraging SEO, email, social media, and content marketing in the B2B SaaS industry, with a focus on the US market.

Key competencies

Search Engine Optimisation (SEO) and email marketing with experience in content and social media marketing.

Digital marketing specialist duties and responsibilities:

• Develop and implement comprehensive digital marketing strategies that drive demand, high quality leads, and website traffic.
• Research and identify target audiences and personas and create effective strategies to reach them.
• Successfully inform, attract, engage, guide, nurture, and convert prospects via digital marketing initiatives.

SEO

• Work with marketing agency to conduct keyword research and analysis to improve lead-generating content and improve search rankings.
• Monitor, identify keyword gaps, and benchmark against competitors’ performance and drive improvements.
• Drive organic traffic, generate marketing-qualified leads, and increase conversions through targeted SEO, engaging content, and optimised user experiences.
• Optimise on-page elements such as meta tags, headers, URLs, and images.
• Track and analyse website performance and SEO metrics.

Email marketing

• Develop and execute email marketing campaigns to engage and nurture leads through the sales funnel.
• Create compelling email content, including newsletters, webinar and event promotions, and automated drip campaigns focused on lead conversion.
• Monitor and analyse email campaign performance metrics and optimize for higher open rates, click-through rates, replies, and conversions.
• Set up and optimise nurture campaigns in HubSpot to maintain engagement and guide leads through the sales process.
• Knowledge of and compliance with email marketing regulations.

Content

• Create high-quality content, digital assets and a content calendar that attracts a qualified audience, drives traffic, engagement, and leads (including blog posts, whitepapers, eBooks, reports, landing / web pages, infographics, etc.).
• Manage and grow presence on social media platforms by creating and curating engaging content.

General

• Collaborate with other departments to create cohesive marketing campaigns.
• Actively brainstorm and propose innovative ideas for inbound and outbound marketing campaigns to grow customer acquisition.
• Maintain up-to-date knowledge of digital marketing best practices, trends, strategies, and offerings.
• Measure and report on the effectiveness of our digital marketing campaigns against agreed key performance indicators (KPIs), using metrics such as website traffic, leads, and conversions etc.
• Ad hoc marketing, sales, and partnership support.

Essential skills and core competencies

• SEO
• Email marketing
• Clear, engaging, SEO-friendly content creation skills.
• HubSpot certified, proficiency in Marketing and Sales automation and attribution, reporting and analytics.
• Social media experience
• Proficient in conversion rate optimization and best practices

Requirements

• Three + years of digital marketing experience with demonstrated success in developing and executing lead and revenue-generating campaigns. 
• Analytical and data-driven
• Results-driven
• Excellent communication and interpersonal skills
• Creative thinker, problem solver with attention to detail
• Efficient and organised with time management skills
• Ability to prioritise and manage multiple tasks and projects.
• Previous remote work experience
• Experience working in the US market

Digital literacy

• HubSpot Marketing and Sales Automation
• Google Analytics
• Google Search Console
• SEMrush

Advantageous

• ZoomInfo: SalesOS and Engage
• Figma
• Adobe Creative Suite
• Surfer SEO
• Clarity / HotJar

Posted on 26 Jun 15:45, Closing date 25 Aug