Neil eddleston | Bizcommunity

Neil eddleston | Bizcommunity

News

Source © Wang Song he Outdoor Audience Council (OMC) has launched its new Roadside Outdoor Audience Data (Road 2.0) in partnership with MGEData.

OOH

Road 2.0: OOH's gamechanger

Danette Breitenbach 27 Oct 2022

WOO has launched its new Global Guidelines for Audience Measurement

OOH

WOO launches Global Guidelines for OOH Audience Measurement

13 Jun 2022

OOH

WOO to reveal new audience measurement guidelines

23 Mar 2022

OOH

World Out of Home Organisation to unveil new audience measurement initiative

17 May 2021

OOH

How significant is DOOH vs static OOH?

Danette Breitenbach 11 Sep 2018

OOH

Successfully measuring OOH with the OMC

Beverley Klein 25 May 2016

OOH

OOH media owners invited to OOH Audience Research

12 May 2016

Congress brings 39 countries to debate future direction of OOH industry worldwide

OOH

Congress brings 39 countries to debate future direction of OOH industry worldwide

23 Jun 2015

First standardised industry approach to measuring digital out-of-home

OOH

First standardised industry approach to measuring digital out-of-home

20 May 2015

Research

Nielsen to test electronic ratings service for outdoor advertising

9 Oct 2002

Let's do Biz