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I am having fun applying 25 years of corporate experience as we continue to build WhyFive, South Africa's most innovative consumer insights company. We work in collaboration with many of the countries leading organisations to create syndicated surveys and a wealth of valuable consumer insight. I am fascinated with the role that technology is playing in changing the way we understand and predict consumer behaviour. WhyFive's mission is to pioneer this change which is why innovation and agility are cornerstones of our business.