Mariette du Toit-Helmbold

CEO at Destinate
Location:South Africa


Mariette du Toit-Helmbold is an international destination marketing and tourism thought leader, as well as a writer and public speaker on tourism, responsible tourism, destination marketing, brand innovation and digital strategy. She established Destinate, an international specialised destination and tourism marketing agency, after an enviable tenure of 10 years as the CEO of Cape Town Tourism.
#BizTrends2021: Finding purpose and wellbeing through travel

So what will travel look like in 2021 and going forward? One is understandably hesitant to make any confident predictions apart from the most obvious one being that 2021 will most likely continue to be a very difficult year for the global travel and tourism sector. If I had to highlight a few travel trends for the coming year and beyond, these would stand out...

By Mariette du Toit-Helmbold 6 Jan 2021

Preparing for a post-Covid-19 era in the tourism industry

Our world has been turned upside down by the Covid-19 coronavirus outbreak. It calls for innovation and smart solutions as we brace ourselves for the economic and social impact of the outbreak and the much needed social isolation...

By Mariette du Toit-Helmbold 25 Mar 2020

The future of travel is female

If you want your destination or tourism business to grow, you need to understand the female traveller... she often calls the shots when it comes to making travel decisions and is driving the growth in tourism...

By Mariette du Toit-Helmbold 2 May 2018

[BizTrends 2016] The connected travel experience takes centre stage

Travel continues to outperform other sectors despite uncertain global economic growth, rising geopolitical unrest, volatile oil prices and rising interest rates...

By Mariette du Toit-Helmbold 18 Jan 2016

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