Mariette du Toit-Helmbold

Mariette du Toit-Helmbold

CEO at Destinate
Location:South Africa

Profile

Mariette du Toit-Helmbold is an international destination marketing and tourism thought leader, as well as a writer and public speaker on tourism, responsible tourism, destination marketing, brand innovation and digital strategy. She established Destinate, an international specialised destination and tourism marketing agency, after an enviable tenure of 10 years as the CEO of Cape Town Tourism.
#BizTrends2022: Domestic tourism continues its reign
#BizTrends2022: Domestic tourism continues its reign

Mariette Du Toit-Helmbold, chief destineer at Destinate, looks at domestic tourism trends over the next year.

Mariette du Toit-HelmboldBy Mariette du Toit-Helmbold 5 Jan 2022

#BizTrends2021: Finding purpose and wellbeing through travel
#BizTrends2021: Finding purpose and wellbeing through travel

So what will travel look like in 2021 and going forward? One is understandably hesitant to make any confident predictions apart from the most obvious one being that 2021 will most likely continue to be a very difficult year for the global travel and...

Mariette du Toit-HelmboldBy Mariette du Toit-Helmbold 6 Jan 2021

Preparing for a post-Covid-19 era in the tourism industry
Preparing for a post-Covid-19 era in the tourism industry

Our world has been turned upside down by the Covid-19 coronavirus outbreak. It calls for innovation and smart solutions as we brace ourselves for the economic and social impact of the outbreak and the much needed social isolation...

Mariette du Toit-HelmboldBy Mariette du Toit-Helmbold 25 Mar 2020

Image by Natalie Roos. Source:
The future of travel is female

If you want your destination or tourism business to grow, you need to understand the female traveller... she often calls the shots when it comes to making travel decisions and is driving the growth in tourism...

Mariette du Toit-HelmboldBy Mariette du Toit-Helmbold 2 May 2018

[BizTrends 2016] The connected travel experience takes centre stage
[BizTrends 2016] The connected travel experience takes centre stage

Travel continues to outperform other sectors despite uncertain global economic growth, rising geopolitical unrest, volatile oil prices and rising interest rates...

Mariette du Toit-HelmboldBy Mariette du Toit-Helmbold 18 Jan 2016

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