Copywriter/Graphic Designer/Email Marketing Specialist
- The Daly Morgan Group
February 2011 - Present (3 years 5 months)
Companies within the group: Executive Updates, UCit Sport, UCit LIVE, Solartricity, New Link Skills Training, New Link Career Skills, Daly Morgan and Associates, IKAT, iTrack, DMA Consulting Services
as Copywriter
Responsibilities included:
• Content writer for UCit Daily Deals. Daily writing of creative long copy for deals of the day.
• Website copy for companies within the group
• Brochure copy for marketing material
• Press releases
• Advertorials
• Conceptualising and crafting of targeted communication for Executive Updates email marketing campaigns.
• Working within brief to write concise and direct audience-specific communication for mail shots.
as Graphic Designer
Responsibilities included:
• Website design- CMS, HTML, CSS
• Website coding
• CI design - Logo design, Company Profiles, Letterhead design, Business card design, Brochure design
• Web banner design
• Print design
• Mailshot design
• HTML coding of mail shots
• Crafting of all design for all additional marketing material for companies within the group.
as Email Marketing Specialist
.
Responsibilities included:
• Line-manager to the Executive Updates team of data capturers
• Design and coding of HTML mail shots
• Database handling - managing of the GroupMail database for email sends, including setting up and sending of campaigns, monitoring unsubscribes and tracking of all campaigns
• Client Liaison - interacting with clients to develop, send and report on their email campaigns
Creative Writer
SERVE HOSTING (Pty) Ltd.
March 2010 - December 2012 (2 years 10 months)Johannesburg, South Africa
Worked as an online content writer for the company, writing newsletters, monthly blog articles, website write-ups and any other additional writing projects
