With a client portfolio including some of the biggest names in fashion, Leon Haasbroek has carved a niche for himself in the Public Relations and Media Industry over the last 10 years.
Having spent just short of 10 years in the South African Fashion industry, Leon Haasbroek's career has grown from strength to strength, with a client portfolio that is nothing short of impressive. Having built his foundation in the industry alongside the likes of Star Model Management and BOSS Models South Africa, Leon has managed communications for some of South Africa's most highly recognizable brands, among them Soviet Denim, JJ Schoeman, Inception Diamonds, HospicesWits Night With The Stars & Umzingeli Productions.
His previous client base includes: local band GoodLuck, Tomorrowland SA Unite & Banana Moon South Africa.
Leon's forte for communications and brands lies in his instinctual feel for what works and what doesn't and his keen eye for perfection, something that is a key element when working with clients of this calibre.
From organising SA Design Super Star JJ Schoeman's biannual showcase at South African Fashion Week to managing celebrity media events and high-end store launches for Soviet Denim, Leon is as versatile as he is result conscious.
Being able to holistically take client campaigns from inception to culmination and manage a vast array of interdependent services from brand building to social media management, ambassadorship management, strategic communications and media relations with fluidity and professionalism is something that is vital to any brand, and Leon has mastered this through his experiences over the years.
Leon believes in giving back to the industry, and that cohesion amongst Public Relations industry players is pivotal to the industry as a whole, which is why in 2016 he launched the highly successful Connective PR platform, alongside two other PR companies, that allows communications professionals to share and network in a relaxed and stress-free environment.
This was GREAT reading, and a much needed self-love piece. We could unpack on this topic so much more, as there are a number of PR misconceptions. Even more so once you have secured the account.Is it just me, or do PR professionals have an increasing difficult job, due to the fact that we are also often mistaken by client as a PA or the fact that our ROI does not directly turn around sales? We support the marketing mix, which supports sales. Our job is not to sell a product to the publics, rather to tell the consumer why our product is better than the competitor's, regardless of the platform we use to do so (Social Media, Media, Influencer campaigns etc). On another point I also feel that the traditional way of practicing PR has become a little stale and old fashioned. We use numerous platforms of promotion to get the "Word out there", not just the media route. Media houses have become increasingly difficult around brand promotion, often using the term "Advertorial Top Heavy" - This is often in response to the fact that clients rarely budget correctly for advertising spend annually, which would assist PR in looking at amplification opportunities. When this topic comes up, I always ask the question: Who is the most celebrated Fashion Designer in the media worldwide? The answer is Ralph Lauren, why? Because he spends the most on advertising, which makes the journey of PR, marketing and promotion a lot less bumpy. Then again, I suppose we need to also take into consideration, that not all PR people practice good PR, so there is that issue as well, when it comes to pitching to new clients. It feels as if the PR culture in South Africa is rarely understood for the incredible work it can do, if given the right opportunity.