Profile

With a curious mind and a love for travel and tourism, Jenna Berndt has over nine years' marketing experience in the travel industry. She is currently a brand owner for leisure travel brands at Big Ambitions, a specialist Cape Town-based travel content marketing consultancy.



Jenna has a journalism degree specialising in graphic design, a keen eye for visual and written communication and is focused on achieving brand goals through content creation and PR, marketing strategy, SEO copywriting and social media.
Women have a unique role to play in the recovery of the hospitality industry
Women have a unique role to play in the recovery of the hospitality industry

While no sector has escaped the fallout from Covid-19, few industries have suffered quite as much as travel, tourism and hospitality. And for this sector, the impact falls predominantly on women...

Jenna BerndtBy Jenna Berndt 17 Aug 2021

What does Women's Month mean to you?
What does Women's Month mean to you?

We sat down with some of Southern Africa's female thought leaders in the travel, tourism, destination, events and hospitality space to share what Women's Day 2021 means to them...

Jenna BerndtBy Jenna Berndt 11 Aug 2021

Domestic tourism to the rescue
Domestic tourism to the rescue

Domestic and regional tourism is the light at the end of the tunnel, that holy grail that governments, tourism industries and stakeholders hope will ensure the sector's survival until international travel resumes...

Jenna BerndtBy Jenna Berndt 8 Apr 2021

Travel's female leaders #ChooseToChallenge
Travel's female leaders #ChooseToChallenge

Female thought leaders in the travel and tourism industry share what their areas of focus were for yesterday and 2021, and what advice they have to other women fighting the good fight in the travel and tourism industries.

Jenna BerndtBy Jenna Berndt 9 Mar 2021

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What does the future hold for the retail travel industry?

Jenna Berndt sits down with Sue Garrett, general manager of marketing and product at Flight Centre Travel Group, to talk about what the next 25 years will look like for the retail travel trade in South Africa...

Jenna BerndtBy Jenna Berndt 22 Jan 2020

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What's driving South Africa's guided holiday trend?

More than ever, travellers are looking for holidays that will give them the most value for money and tick their travel wish lists and needs...

Jenna BerndtBy Jenna Berndt 14 Oct 2019

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#WomensMonth: Female leaders in travel share their secrets for success

In celebration of Women's Month this August, three accomplished female leaders from South Africa's travel and tourism industry share some of their stories and advice for other female employees and leaders...

Jenna BerndtBy Jenna Berndt 21 Aug 2019

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The importance of travel in 2019: How local experiences ensure sustainability

South-Africa born and Geneva-based Gavin Tollman, Global CEO of Trafalgar, shares his love of travel and what he's most excited about for its future in 2019:

Jenna BerndtBy Jenna Berndt 10 Jul 2019

#YouthMonth: 4 African travel adventures for all generations
#YouthMonth: 4 African travel adventures for all generations

It doesn't matter your age; we all love a good travel adventure. This #YouthMonth, we seek out incredible experiences to have in Africa that are perfect not only for Generation Z and millennials but all ages...

Jenna BerndtBy Jenna Berndt 27 Jun 2019

#AfricaMonth: Africa's top leisure destinations for business travellers
#AfricaMonth: Africa's top leisure destinations for business travellers

Intra-Africa travel should be a priority for every South African...

Jenna BerndtBy Jenna Berndt 21 May 2019

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