On the Dot guest speaker for Durban was Louis Seeco, of Brand Pilgrimage who conducted nationwide research, which has shown that the success and sustainability of a brand is somehow linked to the marketers' comprehensive knowledge of consumers' cultural identity. Louis has written a book "Marketing - the same difference" and he is a frequent guest on Media@SA and Media Focus on SABC3. Louis shared his humorous memories of his research and most invaluable insights.
On the Dot guest speaker for Johannesburg was Lebo Motshegoa. The morning commenced with an insightful and very entertaining presentation on Township Culture and insights into different groups within the township presented by Lebo the founder of Foshizi, the Black Consumer Insights & Research company that conducts research on the black consumer market. He researches and writes on cutting edge topics essential to black popular culture. A pioneer of written S'camto, Lebo not only lives and breathes his market, but holds the key to touching their hearts and souls.
Please contact On the Dot's Dalene Muller at firstname.lastname@example.org if you would like to be included in our guest list for our next breakfast session. Sessions will be held in Johannesburg, Cape Town and Durban.
|Response to the breakfast session from On the Dot client: |
Since attending this breakfast session, I have been using the very valuable and fascinating insights in numerous presentations and meetings. Such information is crucial to our industry, and often hard to come by, and so it is with great appreciation from our side that On the Dot organises such sessions that enable us to better understand what is happening out there. We look forward to being able to attend more of these enlightening and entertaining mornings. Cayley Adkins, Strategic Planner - TBWA
The next session will be held in October in Cape Town.
On the Dot contract distribution provides access to demographically targeted consumer markets.
With the highest quality delivery networks, delivering all free Media24 products such as community newspapers, On the Dot are able to offer improved and effective printed and promotional communication access to a targeted consumer market. On the Dot's demographic database and distribution footprint of over 13 million homes, taxi rank and intersections creates a reliable, accurate, efficient and cost effective direct marketing communication platform. On the Dot's mapping program assists with identification of precision delivery of your message and potential sales areas.
On the Dot's sales offices are based in Gauteng, Cape Town, and Durban with Operational offices in 10 regional offices, 24 depots and 5 overborder.
Contact your regional sales office and we will gladly assist you with your distribution needs:
|Gauteng||011 401 5757|
|Cape Town||021 528 7920|
|Durban||031 533 7600|