Branding Multimedia South Africa

el Jimador tequila in partnership with Mahala and Zigzag hosted the very first 100% Agave Surf Classic on Saturday 7 June, at Table View Beach, Cape Town.

Branded content has come a long way since detergent manufacturers sponsored afternoon dramas on American television thereby creating that common place television term - the soap opera. From clumsy endorsements or product placements to brands being written into the script or even taking a bigger staring role, branded content has arrived.

The findings of BCSA's inaugural Brand Barometer Marketing survey were launched at a cocktail function on 27 August at GIBS.

On Friday, 19 July, Brand Alive put on a 'launch spectacular' in Johannesburg to unveil a newly created brand within the Imperial Logistics Group. Dubbed "Resolve", the new operation merges group companies Volition and e-Logics and their associated businesses with some existing managed services capacity in the group.

Celebrity and social media parents gathered at The Westcliff Hotel in Johannesburg and The Mount Nelson in Cape Town to celebrate the launch of the new Huggies® Gold Boys & Girls.

The Association for Communication and Advertising's (ACA) 2013 APEX award winners were announced at the prestigious gala event held at the Vodadome at Vodacom World in Midrand last week.

Loom hosted the launch of the limited edition Nike Free Inneva Woven at its multi-brand street fashion shop along 4th Avenue in Parkhurst, Johannesburg.

It was love at first bite.

PocketMedia Solutions got its clients into the box to watch South Africa take on Pakistan on 17 March, St Patrick's Day, whilst generating awareness around Momentum and Bidvest's partnership with Cricket South Africa (CSA) to support breast cancer awareness.

Hennessy Cognac was proud to announce the launch of the new collector edition bottle, Kyrios, at Hush nightclub on Friday, 1 March.