Advertising Multimedia South Africa

Nando’s has just released a new food-for-thought advert. The new ad centres around a family playing a new South African-themed, Monopoly-style board game, Mzansipoli. Mzansipoli has South African specifics: e-tolls, repossessed land, Eskom, a racecard and white privilege.

Jameson opted to stray away from its usual direction with its new advertisement. It is the first Jameson ad to feature a female narrator, the ad breaks new ground in the genre and is a far cry from what you'd typically see in a whiskey spot.

Nike has released another film that puts South African star athlete Caster Semenya at the forefront. Titled ‘The birthplace of dreams’, the film charts Semenya’s journey from her hometown in Limpopo to professional athlete to running coach. Narrated by Semenya herself, the film gives the audience an authentic look into her world; where her dream began and set the stage for her athletic journey.

The new Edgars Beauty I’mPerfection campaign ad challenges standardised ideals of beauty. Directed by Fausto Becatti of Bioscope Films, the one-minute long ad aims to encourage people to embrace their flaws and imperfections. The ad features an array of boundary-breaking beauties including Matte Jacobs, Lexa Cleo, Smash Afrika, Yasmin Furmie, Charli x Boi and Mihlali Ndamase.

Brand and communication agency Joe Public United recently helped Johannesburg Pride rebrand as the Pride of Africa, in an effort to make it more inclusive and relevant to the entire African LGBTQ+ME community. Johannesburg Pride is the longest-running LGBTQ+ME pride event in Africa. At the forefront of this new identity is a custom-designed symbol of liberation and unity: a flag inspired by all 54 African countries.

HelloFCB+’s new campaign for the Cancer Association of South Africa (Cansa) encourages men to get a prostate blood test at one of Cansa’s Care Centres. ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre, launched during men’s health month in November with a TVC that removes the fear and encourages men to go for a test. The spot follows a man tentatively going for his first prostate exam only to find out that his fears are completely unfounded. Social videos and online banners also use suspense and fingers to point men to the campaign microsite where they can book an appointment at their nearest Cansa Care Centre....

Serviceplan Campaign’s new Christmas ad for Penny is all about returning to the innocence of childhood. The film was shot by director Stuart McIntyre to the soundtrack of Alphaville’s “Forever Young”. The film depicts a group of OAPs revisiting their carefree youth by sledging down a snow-covered hill. Motivated by a desire to find reassurance in the current climate of political, economic and environmental uncertainty in Germany and globally, Penny and Serviceplan Campaign wanted to create a Christmas campaign that would provide some relief from the problems of contemporary society. Penny’s first international campaign launched in Germany on 8 November 2019 and will air in Austria, Czech Republic, Italy, Romania and Hungary....

Luc Belaire’s first global advertising campaign, The New Tradition, features five 12-second films. The five films use CGI software and rendering tools, showing off the details of Belaire's bottles. The videos are the work of Belaire's marketing team and creative studio Found. The digital campaign will be actioned across Belaire’s digital properties and will involve its fans throughout its social media pages.

Land Rover presents Backyard Adventures. Directed and produced by Linda Notelovitz.

Chicken Licken’s latest ad campaign – created by brand and communications agency Joe Public – travels back in time. The ad stars Sherldon Marema as guy-next-door Thato, who becomes an unsuspecting interdimensional hero, Thato the ‘Time Traveller’, armed only with his chilled-out attitude and Rock My Soul meal.

The long-format film takes you on a thrilling trip, from being in the thick of a battle between Roman gladiators to a far-off future where a rampaging chimpanzee cyborg is stopped in its hydraulic tracks by Thato, our unexpected ambassador for peace. He even pops in to support South Africa’s female president in 2047....

TBWA\ recently hosted its annual Africa Conference which attracts industry leaders from its agencies across the continent. The TBWA\ African collective comprises of 47 offices in 28 markets, who gathered under the theme of #DISRUPT to share insights on techniques and trends, including strategic collaboration, to explore creativity as a growth engine and to analyse innovative approaches in disciplines such as 4IR and technology in Africa. "We plan to maintain momentum into 2020. Affiliates are building volumes by providing more services in each market while exploring cross-border opportunities," says Graham Cruikshanks, Director of Africa Operations....

With the help of TBWA\Chiat\Day New York, online brand management technology company Yext has created a brand campaign, which aims to highlight the misinformation spread by 'The Man Without The Answers'. Yext is building the future of search with a platform that puts businesses in control of their own information online, delivering perfect answers straight from the source. By integrating with the world’s leading search platforms (Google, GoogleMaps, TripAdvisor, Facebook, Yelp, etc.) to keep business information and data up to date everywhere it counts....