The Ikea effect: how we value the fruits of our labour over instant gratification
The Ikea effect: how we value the fruits of our labour over instant gratification

There are some anecdotes just so good that almost every story about a particular economic principle begins the same. So too this article begins with cake mix.

By Gary Mortimer, Frank Mathmann and Louise Grimmer 1 day ago

Debunking 5 myths around CX
Debunking 5 myths around CX

Many people believe they have CX sussed, but so often at my company's masterclasses when the delegates are asked what they think customer experience means, or what they think they need to achieve great customer relationships, the same untruths surface every time.

By Nathalie Schooling 1 day ago

The power of retargeting: How to move customers from wanting what you offer to needing it
The power of retargeting: How to move customers from wanting what you offer to needing it

My fiancé was at home a few weeks ago and decided to go onto her favourite online shopping store as she needed a new pair of running shoes. In her head she was back and forth at the time, should I buy these? Should I wait for a better deal? Or should I look for a new brand to try out? Decisions, decisions.

By Kyle Warmback 1 day ago

Call for applications: Impact Fund for African Creatives' accelerator programme
Call for applications: Impact Fund for African Creatives' accelerator programme

The Impact Fund for African Creatives (IFFAC) is calling on designers to apply for its accelerator programme. The programme, focused on supporting and strengthening emerging African brands, is open to all designers living or working in Africa.

1 day ago

5 ways to ensure a more profitable future in retail
5 ways to ensure a more profitable future in retail

It's clear that the retail landscape is in a state of major transformation. Thanks to disruptive technologies and changing consumer behaviour, traditional retailers are under increasing pressure to keep up with digital-first companies such as Amazon, Takealot, Superbalist, etc.

By Pieter Engelbrecht 2 days ago

Coca-Cola to retain majority stake in Africa bottling business
Coca-Cola to retain majority stake in Africa bottling business

The Coca-Cola Company has announced that it will maintain its majority stake in Coca-Cola Beverages Africa, abandoning plans to refranchise its Africa bottling business.

2 days ago

#AfricaMonth: Alain Dos Santos on growing Montblanc's luxury legacy in Africa
#AfricaMonth: Alain Dos Santos on growing Montblanc's luxury legacy in Africa

While a growing number of international brands are waking up to the promise of Africa as a valuable market for luxury goods, Montblanc has been steadily growing its presence on the continent for close to 30 years.

By Lauren Hartzenberg 2 days ago

Andrew Jennings on surviving the era of digital retail
Andrew Jennings on surviving the era of digital retail

Andrew Jennings, the former group MD of Woolworths and author of Almost Is Not Good Enough, recently shared valuable survival lessons for retail brands under siege in the digital age at an event hosted by executive search company Odgers Berndtson.

17 May 2019

Krispy Kreme is heading to Cape Town
Krispy Kreme is heading to Cape Town

Krispy Kreme's signature glazed doughnuts will soon be available in Cape Town as the company has announced plans to open its first store in the Mother City towards the end of 2019.

17 May 2019

Why the meat industry could win big from the switch to veggie lifestyles
Why the meat industry could win big from the switch to veggie lifestyles

One of the largest meat processors in the UK, supplying supermarkets across the country with beef, pork, and lamb, has launched a plant-based meat alternative. ABP is the first UK meat producer to do so and its decision marks a significant shift for the industry. Before long, the meat producers could take over this growing market for meat-free alternatives.

By Malte Rödl 16 May 2019

Plastic warms the planet twice as much as aviation - here's how to make it climate-friendly
Plastic warms the planet twice as much as aviation - here's how to make it climate-friendly

We're all too aware of the consequences of plastics in the oceans and on land. However, beyond the visible pollution of our once pristine habitats, plastics are having a grave impact on the climate too.

By Laurie Wright 16 May 2019