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Source: © efks
$617m ad value makes Nike most marketed sports brand on social media

In 2021 US sportswear brand, Nike, received $617m worth of social media exposure with 16,236 partners, creating the most commercial ad value on social media in the sports industry according to a recent report by SafeBettingSites.com, making it the...

5 Jan 2022

GLOBAL

Source: © Alexandr Rozhkov
Assange's unconditional release called for by R2K

Right to Know (R2K) has called for the unconditional release of Wikileaks founder, Julian Assange.

5 Jan 2022

GLOBAL

Source: ©pintert
Mindshare rebrands to drive 'Good Growth' to deliver in the age of transformation

In the next step in its transformation Mindshare has refreshed its brand identity to reflect the nature of modern marketing, which it says demands a closer and stronger integration between client and agency partners and a more bespoke approach for...

4 Jan 2022

GLOBAL

Source: © Pixabay
McDonald's moves US media buying to Starcom

An Adweek Alert has reported that McDonald's has moved US media buying and planning from Omnicom's OMD to Publicis Groupe's Starcom.

24 Dec 2021

GLOBAL

Source: © alleksa
DOOH: Best way to reach young tech-savvy consumers

Digital out of Home (DOOH) advertising is the most effective way to reach young, consumers who are tech-savvy, highly social, and on-the-go, according to 61% of senior advertising executives.

23 Dec 2021

GLOBAL

Source: © dolgachov
2nd deadline for The One Show 2022

The next deadline for The One Show 2022 closes out with the calendar year, 31 December 2021.

21 Dec 2021

GLOBAL

A city landscape in flux: Trends shaping cities over the next 1000 days
A city landscape in flux: Trends shaping cities over the next 1000 days

The last 1000 days have forced players in the public and private sector to adapt to a new set of creative and financial constraints, says trend economist Bronwyn Williams of Flux Trends. Writing in...

Bronwyn WilliamsBy Bronwyn Williams 21 Dec 2021

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